Establish KPIs for tracking conversions. KPIs measure whether you’re meeting your goals. For example, if you want to increase sales by 50%, your KPI could be quarterly. By setting KPIs, you can track progress and adjust your PPC campaign strategy.
Then, set up Google Ads conversion tracking. This shows which ads convert, which is crucial for campaign decisions because you’d be blind without conversion tracking.
You can track campaigns with Google Analytics. Since GA provides free website traffic data, it can show you what channels drive the most traffic and what countries and devices your visitors are from. In addition, it helps you understand where your site visitors come from and what they do on your app or website.