Social media reporting tool

Paid and organic social in one client report

Facebook, Instagram, TikTok, LinkedIn, YouTube and Pinterest, next to the ads you run on them, in one branded report. Each network keeps its own figures, and it goes out on schedule.

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A coffee roaster's monthly social media report in Reporting Ninja with followers on each network and social ad spend side by side
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One platform, one plan

Connect it, build it, deliver it

Data sources in Reporting Ninja with Meta Ads, Facebook Insights and Instagram Insights connected

Connect

Your social profiles next to your other channels, also in Data Studio, Sheets, the API and your AI assistant.

A Facebook Ads section in the Reporting Ninja editor with spend, purchases, cost per purchase and ROAS a year apart, and spend week by week

Build

Template, AI Builder, the editor, or Claude and ChatGPT.

Two branded report covers side by side, one for an outdoor gear shop and one for a fitness studio, both prepared by the agency

Deliver

Branded PDF, share link or client portal, on schedule.

AI reporting

Describe the social media report. Review the plan. Get the report.

AI Builder in Reporting Ninja proposing a monthly social media report from a prompt about Facebook, Instagram, TikTok, LinkedIn and Meta Ads
From the catalog

Every profile in one report

The Organic social report gives Facebook, Instagram, TikTok and LinkedIn a section each, and runs only as long as the profiles you connect.

One section per network

Followers, the posts that worked and where the audience is, in that network's own figures.

A report for each network too

Facebook, Instagram, TikTok, LinkedIn, YouTube and Pinterest each have their own.

The Organic social report's Instagram section in Reporting Ninja: followers, the posts that engaged most and where the followers are
Meta Ads reach next to the Facebook Page's own reach, with Page views split into paid and organic day by day
Paid and organic

What the budget bought, next to what the Page earned

The Meta report: paid and organic opens with Meta Ads, then the Facebook Page and the Instagram profile.

Paid and organic views

Facebook Page views split into what a budget paid for and what the Page earned on its own.

Instagram next to the ads

The profile's reach, views and engagement rate beside the Meta Ads that ran.

The fine print

What each network doesn't publish, explained

The social reports in the catalog say which figures a network keeps for only a few weeks and which it stopped publishing, so nobody chases a number that isn't there.

TikTok profile report

Says up front that TikTok answers sixty days at a time.

Instagram report

Names the figures Instagram keeps only for a short window, and those it never publishes.

The social report's appendix explaining why networks are never added up and which figures each one withholds
Meta Ads, TikTok Ads, Pinterest Ads and LinkedIn Ads side by side with cost, conversions and return, the total, and spend day by day
Cross-channel

Every social ad platform in one table

Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Snapchat Ads and Reddit Ads side by side: what each spent, its clicks and conversions, with the total.

Blended widgets

Spend, clicks, conversions and cost per conversion across platforms in one KPI, chart or table.

Ads add up, followers don't

Spend totals across platforms; each profile's followers stay in its own section.

FAQs

Frequently asked questions

Which social networks can I report on?

Can I add up followers or reach across networks?

No, on purpose: each network counts its own way, so every profile keeps its own section and its own figures. Ad platforms are different: spend, clicks and conversions add up across them in one cross-platform widget.

Can I show paid and organic results separately?

Yes. Facebook Page views come split into paid and organic, and the Meta report: paid and organic puts Meta Ads next to the Page and the Instagram profile.

Why do some figures only go back a few weeks?

That is how each network publishes them: TikTok answers sixty days at a time and Instagram gives new followers only for the last 30 days. The social reports in the catalog say so in plain words.

Can I get an email when a profile or a campaign drops?

Yes. Set a threshold on a metric of one profile or ad account. Reporting Ninja checks it every day and, when it's crossed, emails you the next morning with a short note written by AI. Alerts work with every network here except X Ads.