Managing ad campaigns is already complex—endless data points, fluctuating performance, and ever-changing client expectations. But sifting through spreadsheets, manually pulling reports, and struggling with clunky dashboards? That’s a time drain no marketer can afford.
You need a reporting tool that simplifies the chaos, automates the process, and delivers clear, actionable insights—without hours of manual work.
But where can you find such a tool? Well, right here, actually!
In this guide, we’ve done the hard work for you. We’ll break down the 9 best Google Ads reporting tools on the market, highlighting their key features, pricing, and where they excel. Whether you’re an agency juggling multiple accounts or a solo marketer optimizing PPC performance, you’ll find the right solution for faster, smarter, and more efficient reporting.
Let’s get to it…
1. Reporting Ninja: Best for agencies and marketers needing in-depth, automated reporting
Reporting Ninja is designed for marketers and agencies that need detailed, automated Google Ads reporting without the manual hassle. With full customization, cross-channel integrations, and automated scheduling, it simplifies reporting while ensuring data accuracy and professionalism.
Key features
Custom report builder
Reporting Ninja allows users to create fully customizable reports using a drag-and-drop builder. Choose from a variety of visualizations, apply branding elements, and tailor each report to suit client or internal team needs. Unlike rigid templates, this makes sure every report is clear, relevant, and engaging.
Automated scheduling and delivery
Manually sending reports is a time drain. With automated scheduling, reports can be generated and delivered at set intervals—daily, weekly, or monthly—ensuring stakeholders always have up-to-date insights without requiring manual intervention.
Multi-platform integrations
Google Ads isn’t the only platform marketers rely on. Reporting Ninja integrates seamlessly with Facebook Ads, Google Analytics, Microsoft Ads, and other marketing tools, consolidating data across multiple channels into a single, easy-to-read dashboard.
Standout features
- Three reporting solutions in one – Reporting Ninja provides access to custom reports, Looker Studio connectors, and a Google Sheets add-on within a single subscription, covering multiple reporting needs for agencies and organizations.
- Advanced report customization – Unlike basic reporting tools, Reporting Ninja lets users fine-tune every element, from branding to data visualization, ensuring clarity and professionalism.
- Cross-platform data blending – Agencies and marketers can merge data from multiple ad platforms, making it easier to track full-funnel performance in one place.
- Automated white-label reporting – Reports can be scheduled and sent automatically, complete with custom branding, saving agencies hours of manual work.
Pricing
Where Reporting Ninja shines
- Highly customizable reports – Create reports tailored to specific clients and teams, ensuring the right data is presented in the clearest way possible.
- Time-saving automation – Eliminates manual reporting with scheduled, automated report generation and delivery.
- Seamless multi-platform insights – Consolidates data from Google Ads, Facebook Ads, and other platforms into a single report, reducing dashboard fatigue.
Where Reporting Ninja falls short
- Initial setup time – While powerful, setting up highly customized reports requires some initial set-up.
- No free plan – Though affordably priced, there is no completely free option beyond the trial period.
Customer reviews
“As the leader of a marketing team, we used to spend hours immersed in spreadsheets and gathering data. Thanks to Reporting Ninja, we've transformed that process. Automation has freed up my team, allowing us to focus on what truly matters: crafting effective strategies.” Daniel Kristofferse. Fox Real Estate
“Throughout my years in the marketing field, I've firsthand experienced the challenges agencies face when crafting reports for clients. It's essential to have tools that enable effective digital marketing management and brand image strengthening, all while meeting client expectations. Reporting Ninja has proven to be an exceptionally effective and user-friendly solution in this regard.” Marta Meyrick. Marketing Hero
Who Reporting Ninja is best for
- Marketing agencies managing multiple client accounts
- PPC managers looking for deep insights and automation
- In-house teams needing consolidated, cross-channel reporting
Get started with Reporting Ninja
No more cookie-cutter templates. Reporting Ninja lets you build reports from the ground up, choosing the exact metrics, visuals, and branding elements your clients need. Drag, drop, and deliver reports that actually make sense.
2. AgencyAnalytics: Best for agencies managing multiple clients
AgencyAnalytics is a marketing reporting platform designed for agencies handling multiple clients. It offers automated reports, white-label customization, and multi-channel integrations, making it a strong choice for agencies that need to deliver professional, branded reports at scale.
Key features
- Pre-built and customizable dashboards for client reporting
- White-label options, including custom domains and branding
- Integrations with Google Ads, SEO, social media, and other platforms
Pricing
Where AgencyAnalytics shines
- White-label customization – Agencies can fully brand reports and dashboards, reinforcing their professional image with clients.
- Pre-built report templates – Users can choose from a variety of report templates, making setup quick and efficient.
- Broad integrations – Supports Google Ads, SEO tools, social media platforms, and more, consolidating marketing data into one place.
Where AgencyAnalytics falls short
- Limited customization options: While AgencyAnalytics provides a variety of templates, users seeking highly customized reports may find the design capabilities somewhat restrictive. The platform offers standard widgets and layouts, which might not suffice for agencies requiring unique report structures.
- Additional costs for extra clients: The base plan includes a set number of client accounts; adding more requires additional fees, which can increase costs for growing agencies. This pricing structure may lead to higher expenses as your client base expands.
- Advanced features in higher-tier plans: Some advanced functionalities, such as certain integrations and white-label options, are only available in the more expensive plans. Agencies needing these features might find themselves compelled to upgrade to higher-cost plans.
Customer reviews
“Solid reporting, but incredibly limited customer service” - Verified G2 user.
Who AgencyAnalytics is best for
- Agencies managing multiple clients and needing branded reporting
- Marketers looking for pre-built report templates with minimal setup
You can find more AgencyAnalytics competitors and alternatives here.
3. MetricsWatch: Best for automated email reporting
MetricsWatch focuses on automated email-based reporting, allowing marketers to send reports directly to stakeholders without PDFs or external links.
Key features
- Email-based reports for seamless client communication
- Customizable dashboards with multi-channel data integration
- Automated scheduling for hands-free report delivery
Pricing
Where MetricsWatch shines
- No PDF attachments – Reports are delivered directly in the email body, improving accessibility.
- Simple setup – Minimal configuration required, making it easy to start generating reports quickly.
- Multi-platform integrations – Supports Google Ads, Facebook Ads, Google Analytics, and more in a single report.
Where MetricsWatch falls short
- Text-based reports only: Metrics Watch focuses on delivering reports via email in a text-based format, lacking the visual appeal of dashboards or graphical representations. This approach may not satisfy clients who prefer visual data insights.
- No interactive dashboards: Users looking for interactive, real-time data exploration will find this tool limited, as it doesn't support dashboard functionalities. The absence of interactive elements can hinder dynamic data analysis.
- Basic design customization: While functional, the platform offers limited options for customizing the look and feel of reports, which may not meet all branding requirements. Agencies aiming for tailored report designs might find this restrictive.
Customer reviews
“As a boutique marketing agency, MetricsWatch has served our needs and simplified our reporting so far. We might need more customization as we expand though.” - Jacob, verified Capterra user.
Who MetricsWatch is best for
- Marketers who prefer simple, automated email reporting
- Agencies that need quick report delivery without extra steps
4. Swydo: Best for PPC managers needing customizable templates
Swydo is a reporting and monitoring tool designed for PPC managers who want to create customized Google Ads reports with minimal setup.
Key features
- Pre-built and customizable report templates
- Automated scheduling for recurring report delivery
- KPI monitoring and performance tracking
Pricing
Starts from $49/month (for 10 data sources).
Where Swydo shines
- Ready-to-use templates – Pre-built templates make report creation fast and efficient.
- KPI monitoring – Users can track and set alerts for performance metrics across campaigns.
- White-label options – Agencies can custom-brand reports for a professional look.
Where Swydo falls short
- Costs can escalate with data sources: Swydo's pricing starts at $49/month, including 10 data sources. However, agencies managing numerous data sources may see costs increase, as additional sources are billed incrementally.
- User interface may seem dated: Some users have noted the UI could benefit from modernization for a better user experience.
- Limited advanced analytics features: Swydo lacks some of the advanced analytics and data transformation capabilities found in other platforms. Agencies requiring in-depth data manipulation might find the tool insufficient for their needs.
Customer reviews
“While it has a solid range of integrations, it would be even better if there were more options for connecting to different platforms” - Dominik L., verified G2 user
Who Swydo is best for
- PPC managers who need quick, templated reporting
- Agencies looking for white-label reports with automated scheduling
5. Whatagraph: Best for multi-channel ad performance tracking
Whatagraph is a data visualization and reporting tool designed for marketers who need to track Google Ads alongside other advertising and analytics platforms in a single report.
Key features
- Cross-platform data aggregation for multi-channel reporting
- Automated data updates and scheduled report delivery
- Pre-built templates and visual customization options
Pricing
Available on request.
Where Whatagraph shines
- Multi-channel reporting – Connects Google Ads, Facebook Ads, Instagram, and more in a single report.
- Automated data refresh – Reports update automatically, reducing manual data pulls.
- Highly visual reports – Includes graphs, charts, and interactive elements for clearer insights.
Where Whatagraph falls short
- Higher price point: With plans starting at $199/month, Whatagraph may be less accessible for smaller agencies or freelancers with limited budgets.
- Learning curve for new users: The platform offers extensive features, which can be overwhelming for beginners or those transitioning from simpler tools.
- Occasional data syncing issues: Some users have reported challenges with data accuracy and synchronization across certain integrations. Inconsistent data updates can affect the reliability of reports.
Customer reviews
“Good product. Doesn’t provide much customization” - Kyle R, verified G2 review
Who Whatagraph is best for
- Marketing teams managing multi-channel advertising campaigns
- Agencies that prioritize visual, client-friendly reports
6. DashThis: Best for marketers looking for simple, automated reporting
DashThis is a reporting automation tool designed for marketers who need quick, easy-to-build reports without complex setup or coding.
Key features
- Drag-and-drop dashboard builder for quick report creation
- Pre-built templates with Google Ads and other marketing integrations
- Automated report generation and scheduled delivery
Pricing
Where DashThis shines
- Fast setup – Reports can be created and automated in minutes with minimal learning curve.
- One-click integrations – Supports Google Ads, Facebook Ads, LinkedIn pages and Ads, and more.
- Simple, user-friendly interface – Designed for non-technical marketers who want quick insights without complexity.
Where DashThis falls short
- Limited report customization: DashThis offers pre-set templates that might not provide the level of customization some users require.
- Pricing based on dashboards: The cost structure is tied to the number of dashboards, which could become expensive for agencies needing multiple dashboards for various clients.
- Fewer data transformation options: Users seeking advanced data manipulation and custom metric calculations may find DashThis lacking.
Customer reviews
“I like that DashThis is very easy to use. But the cost can add up quickly if you need a lot of dashboards” - Omer K, verified G2 user.
Who DashThis is best for
- Marketers who need quick, no-fuss report automation
- Small teams looking for simple dashboards without complex setup
7. Supermetrics: Best for data-driven teams integrating with BI tools
Supermetrics is a data integration tool that pulls Google Ads and other marketing data into platforms like Google Sheets, Looker Studio, and BI tools for further analysis.
Key features
- Connects Google Ads, Facebook Ads, Google Analytics, and 100+ data sources
- Automates data transfers to Google Sheets, Looker Studio, and BigQuery
- Customizable query settings for advanced data filtering and transformation
Supermetrics Pricing
Where Supermetrics shines
- Seamless data transfers – Pulls Google Ads and other marketing data into analytics platforms without manual exports.
- Advanced query customization – Users can filter, segment, and transform data before reporting.
- Scales with BI tools – Ideal for teams using Google Sheets, Looker Studio, BigQuery, and other analytics platforms.
Where Supermetrics falls short
- Requires additional tools for visualization: Supermetrics functions primarily as a data pipeline, necessitating separate platforms like Google Sheets or Looker Studio for data visualization. This dependency can complicate the reporting process and require additional tool integrations. Which is usually a big reason why people tend to seek Supermetrics alternatives.
- Pricing increases with data sources and destinations: Costs can add up when connecting multiple data sources or destinations, making it potentially pricey for comprehensive reporting needs.
- Setup can be complex for non-technical users: Initial configuration and customization may require a certain level of technical expertise, posing challenges for some users.
Customer reviews
“Convenient but don’t expect to get full functionality out of the API connections” - Jack D., verified G2 user
Who Supermetrics is best for
- Data-driven teams using BI tools for in-depth analysis
- Marketers who need automated data transfers without manual exports
8. Zoho Analytics: Best for businesses needing advanced data visualization
Zoho Analytics is a business intelligence (BI) and analytics tool that helps businesses track Google Ads performance with custom dashboards, AI-powered insights, and predictive analytics.
Key features
- Pre-built Google Ads reporting templates with interactive dashboards
- AI-powered analytics for trend detection and performance insights
- Data blending capabilities for multi-source reporting
Pricing
Pricing for Zoho Analytics starts at $25/month (supporting two users and 500,000 rows).
Where Zoho Analytics shines
- AI-powered insights – Uses machine learning to detect trends and anomalies in Google Ads data.
- Custom data visualization – Offers interactive charts, graphs, and dashboards for deep analysis.
- Multi-source data blending – Combines Google Ads data with CRM, sales, and other business data for full-funnel analysis.
Where Zoho Analytics falls short
- Steeper learning curve: As a comprehensive BI tool, Zoho Analytics requires more time for users to fully grasp its features and capabilities.
- Potential overkill for basic reporting needs: For users seeking straightforward Google Ads reporting, the features of Zoho Analytics might be more than necessary.
- Advanced features tied to higher-tier plans: Some of the more sophisticated analytics and AI-driven insights are only available in premium pricing tiers.
Customer reviews
“While Zoho Analytics is generally user-friendly, some users report that it can be difficult to learn at first, especially for those without a background in data analysis.” - Cristian P., verified G2 user.
Who Zoho Analytics is best for
- Businesses needing advanced data visualization and predictive analytics
- Analysts who require multi-source data blending for deeper insights
9. Looker Studio: Best for users who want free, customizable dashboards
Looker Studio (formerly Google Data Studio) is a free reporting tool that allows users to build interactive dashboards by connecting Google Ads and other data sources.
Key features
- Connects directly with Google Ads and other Google tools
- Fully customizable dashboards with drag-and-drop visualization
- Supports third-party data connectors for multi-platform reporting
Pricing
Where Looker Studio shines
- Free to use – Provides a cost-effective alternative to paid reporting tools.
- Highly customizable – Users can design dashboards with a wide range of visualization options.
- Google ecosystem integration – Natively connects with Google Ads, Google Analytics, BigQuery, and other Google tools.
Where Looker Studio falls short
- No automated report scheduling – Users must manually refresh and distribute reports. This manual process can be time-consuming and prone to oversight.
- Requires setup and configuration – Dashboards must be built from scratch, which can be time-consuming. Users need to invest effort into designing and configuring reports to meet their specific needs.
- Performance issues with large datasets – Some users report slower load times when handling extensive data.
Customer reviews
“Though it is really easy to use, it lacks on personalization and specific customizations to do on the tiles.” - Jean Luis S., verified G2 user.
Who Looker Studio is best for
- Marketers looking for a free, customizable reporting tool
- Data teams that want full control over dashboard design and visualization
How to choose the best Google Ads reporting tool for your needs
Choosing the right Google Ads reporting tool depends on your workflow, reporting needs, and team size. Here are three key factors to consider.
Automation and scheduling
Manual reporting is a time drain. Look for a tool that automates data collection, report generation, and delivery to reduce workload. Reporting Ninja offers automated scheduling, ensuring reports are sent out on time without manual effort.
Multi-channel data integration
If you’re managing campaigns across multiple platforms, you’ll need a tool that aggregates data beyond Google Ads. Some solutions focus solely on PPC, while Reporting Ninja consolidates insights across multiple ad networks and analytics tools.
Customization and branding
Some tools use pre-built templates, while others allow fully customized reports with branding, layout adjustments, and advanced visualizations. Reporting Ninja provides deep customization options, making it easy to tailor reports to specific client or internal needs.
