PPC reporting tools

Every ad platform in one client report

Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, TikTok Ads and more in one branded report. Show what each platform spent and what it brought in, and send it on schedule.

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A monthly PPC report in Reporting Ninja with spend, conversions and cost per conversion across Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads
Trusted by more than 2,000 agencies and marketing teams
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One platform, one plan

Connect it, build it, deliver it

Data sources in Reporting Ninja with Meta Ads, Facebook Insights and Instagram Insights connected

Connect

Your ad accounts next to your other channels, also in Data Studio, Sheets, the API and your AI assistant.

A Facebook Ads section in the Reporting Ninja editor with spend, purchases, cost per purchase and ROAS a year apart, and spend week by week

Build

Template, AI Builder, the editor, or Claude and ChatGPT.

Two branded report covers side by side, one for an outdoor gear shop and one for a fitness studio, both prepared by the agency

Deliver

Branded PDF, share link or client portal, on schedule.

AI reporting

Describe the PPC report. Review the plan. Get the report.

AI Builder in Reporting Ninja proposing a monthly PPC report from a prompt about Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads
Cross-channel

Every platform's spend and results, side by side

Google Ads, Meta Ads, Microsoft Ads and LinkedIn Ads in one table: what each spent, its conversions and what each cost, with the total.

Blended widgets

Spend, conversions, cost per conversion and ROAS across platforms in one KPI, chart or table.

Totals, not averages

Cost per conversion and ROAS for the total come from the sums.

Cross-platform table in Reporting Ninja with each ad platform's spend, conversions and cost per conversion, plus the total
Calculated metric in Reporting Ninja that adds a 15% agency fee to Google Ads cost
Your fee

Show spend with your fee included

Bill a share of ad spend? Set your fee once as a calculated metric and use it in place of the raw cost in any widget.

Markup or margin

Cost × 1.15 for a markup, Cost ÷ 0.85 for a margin, or your own formula.

Across platforms too

Map each platform's fee metric once and blended widgets add it up.

From the catalog

One report per campaign, ready to create

Type part of a campaign name when you create a campaign report, and every figure counts only those campaigns. For Google Ads, Facebook Ads, Microsoft Ads, LinkedIn Ads and TikTok Ads.

Google Ads report

What the budget bought, from campaign types down to the searches.

Google Ads account audit

Where it leaks: budgets that run out, missed auctions, the weakest ads.

Creating the Google Ads campaign report from the catalog for the campaigns whose name contains Brand
Alert email from Reporting Ninja about a Google Ads account's cost per conversion going above the threshold, with a short AI-written note
Alerts

Catch overspend the next morning, not at month end

Set a threshold on spend, conversions or cost per conversion. Reporting Ninja checks it every day and, when it's crossed, emails you a short note written by AI.

Spend above budget

Before a campaign burns through the month.

Cost per conversion above target

See it the morning after it climbs.

FAQs

Frequently asked questions

Which ad platforms can I report on?

Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, Reddit Ads, X Ads, Amazon Ads, ChatGPT Ads and Spotify Ads, next to Google Analytics 4 and the rest of your channels.

Can I compare platforms in one table or chart?

Yes. A cross-platform widget lines up every platform's spend, clicks, conversions, cost per conversion and ROAS, with a total worked out from the sums, not averaged.

Can my client see spend with my fee included?

Yes. Add your fee to the cost as a calculated metric, once per platform, and use it in any widget instead of the raw spend.

Can I report on a single campaign?

Yes. The campaign reports in the catalog, for Google Ads, Facebook Ads, Microsoft Ads, LinkedIn Ads and TikTok Ads, count only the campaigns whose name contains the text you type. Any widget can also be filtered by campaign.

Can I get an email when spend or cost per conversion goes off target?

Yes. Set a threshold on a metric of one ad account. Reporting Ninja checks it every day and, when it's crossed, emails you the next morning with a short note written by AI. Alerts work with every ad platform except Amazon Ads and X Ads.