Thousands of businesses promote their products and services on Instagram through posts, stories, and reels. However, not all promotional strategies are effective. Some just can’t capture the eyes and minds of their target audience.
That’s where Instagram metrics come into play.
Instagram metrics measure the performance of a particular content released by a company. They monitor how well or poor your overall reach, impression, and engagement are. They can also show you whether you’ve improved your follower database and website traffic.
While there are several Instagram metrics you can use, there are nine metrics that we recommend keeping track of. They include the following:
- Follower growth rate
- Instagram engagement metrics
- Engagement rate by followers
- Instagram impressions
- Instagram reach
- Top posts
- Link clicks per post
- Active hours
- Days of activity
- Comments per post
By closely monitoring each Instagram metric, you can ensure that your company or client conducts the most effective ways to promote their products or services. Your online promotion and marketing investments won’t also go to waste.