Aside from the Facebook ad tracker, another great way to track your Facebook ad performance is by using Google Analytics.
As a quick refresher, Google Analytics (GA) is a free web analytics tool that helps you track, analyze, and report your website traffic. It’s one of the most popular web analytics tools on the market and is used by millions of businesses, large and small.
It has also transitioned from Universal Analytics to Google Analytics 4, which is Google’s next-generation analytics platform that uses machine learning, artificial intelligence, and other advanced technology. If you haven’t switched over yet, here’s our complete guide to migrating to GA4.
Going back to our topic, you can use Google Analytics to track the performance of your Facebook ad campaigns. This approach offers several advantages, such as:
- The ability to track all your advertising campaigns in one place
- More data points and insights than what’s available in Ads Manager
- Integration with other marketing tools, such as Google Ads
To get started tracking your Facebook ad campaigns in Google Analytics, you’ll need to create a trackable link for each of your ads.
This can be done using Google’s URL Builder tool, which allows you to add custom parameters to your URL. These parameters will then be tracked by GA and appear in your reports.
Once you have your trackable links, you’ll need to add them to your Facebook ads. To do this, simply edit the URL in the “Website” field of your ad and replace it with your trackable link.
And that’s it! Now, when someone clicks on your ad, GA will track their activity, and you’ll be able to see detailed reports on your ad campaign’s performance.
You’ll also be able to use GA’s powerful analytics tools, such as segments and goals, to further analyze your data and get even more insights into your Facebook ad campaigns.