PPC (pay-per-click) is a digital marketing strategy that involves paying a fee each time your ad is clicked.
There are different types of PPC that appear in different places on the web. One of the most common is the search ads such as Google Ads or Google Adwords. Other social media platforms such as Facebook Ads and Twitter Ads also offer PPC advertisements for brands.
Paid traffic is used to gain immediate results and traffic to your website. It is a powerful tool that lets you maintain full control of your budget. With PPC, marketers can allocate their money only to the specific keywords they want. You can also target a specific audience and show them relevant ads to make sure the aim of the campaigns is correctly implemented.
PPC works by letting advertisers bid for keywords they want to use for ads, thus making it a highly competitive industry. The bidding price will continue to go higher the more saturated your niche gets.
You also have to increase your marketing budget to continue paying for ads. If you only have paid traffic coming to your website, you will lose your spot on the search engine results once you stop paying for ads.
Bidding on a keyword means that when a user searches using that keyword, your ad will appear on top of the organic results. Once your ads are in place, you can track and test them.
Experiment and check which keywords drive more customers. Focus on what works. You can also gain an even better view of your campaign’s performance, generate reports, and analyze search results data effectively when using data analytics and Google Ads reporting tools.