Reporting Ninja blog

Explore the latest insights and dive deep into key aspects of marketing reporting and analytics.

2025 Supermetrics pricing: is it worth It? (And alternatives)

Supermetrics offers powerful integrations but comes with scaling costs and hidden fees. Compare its pricing with cost-effective alternatives like Reporting Ninja for transparent, flat-fee reporting.

Luis Pereira

Founder & CEO at Reporting Ninja

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Social

Facebook engagement - Complete guide

Interested in learning all about Facebook Engagements? From Likes & Shares to ad engagement, we will cover the most relevant items.

Kyle Rushton McGregor

Contributor

Social

Understanding Facebook ad formats - And what they are best for

Explore the different types of Facebook ads, and how they can benefit your business.

Kyle Rushton McGregor

Contributor

Social

Facebook page vs Facebook Group - Which is better?

There are two main ways that brands and businesses can take advantage of Facebook: through a Facebook Page or a Facebook Group. But what’s the difference between the two? And which one is better for engagement, reach, and overall marketing goals?

Fran Sánchez

Head of Marketing at Reporting Ninja

PPC

Google Ads vs Facebook Ads

When it comes to advertising, these two platforms couldn’t be more different. Google Ads is all about keywords and search intent, while Facebook Ads is all about targeting. So which one should your business use?

Fran Sánchez

Head of Marketing at Reporting Ninja

PPC

Facebook video ads best practice

Facebook video ads are an excellent way to promote your business or product. Learn more in this guide on how to make Facebook video ads that drive results.

Javier Pozo

Product Marketing at Reporting Ninja

Social

Facebook vs Instagram - Which is best for brand building?

Not sure whether to use Facebook or Instagram to build your brand? Read this guide to get the low down on which social media might be best for you.

Manolo Pereira

Contributor

PPC

Boosting Facebook posts vs Facebook Ads Manager

In this post, we'll tackle the differences between Facebook posts vs Facebook ads manager, their pros and cons, and how to use each for maximum results.

Luis Pereira

Founder & CEO at Reporting Ninja

Social

Facebook A/B testing - Top tips

Getting the most out of your Facebook Ads means knowing what works and what doesn't. This is where a/b testing work - learn more here.

Kyle Rushton McGregor

Contributor

Social

Audience targeting on Facebook

Getting your audience right when it comes to Facebook targeting can mean the difference between a great return on investment and burning through money. Discover the tips you need here.

Javier Pozo

Product Marketing at Reporting Ninja