Reporting Ninja blog

Explore the latest insights and dive deep into key aspects of marketing reporting and analytics.

2025 Supermetrics pricing: is it worth It? (And alternatives)

Supermetrics offers powerful integrations but comes with scaling costs and hidden fees. Compare its pricing with cost-effective alternatives like Reporting Ninja for transparent, flat-fee reporting.

Luis Pereira

Founder & CEO at Reporting Ninja

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PPC

TikTok Ads - The complete guide

Want to know the best way to increase ROI on TikTok? Take a look at our complete TikTok Ads guide to learn what you need to know.

Luis Pereira

Founder & CEO at Reporting Ninja

Analytics

Tracking link clicks with GA4

Understanding the link clicks in GA4 is vital to propelling your data analysis forward. Learn more here.

Manolo Pereira

Contributor

PPC

UTM tagging V Auto tagging in Google Ads

What's better? UTM Tagging or Auto Tagging in Google Ads, let's find out...

Luis Pereira

Founder & CEO at Reporting Ninja

Analytics

Dashboard vs Report - What's the difference?

Find out the key differences between dashboards & reports, and when to use them.

Fran Sánchez

Head of Marketing at Reporting Ninja

Analytics

Business consulting report

Learn how to create a business consulting report that provides in-depth insight and guidance for your clients.

Javier Pozo

Product Marketing at Reporting Ninja

Analytics

Tracking file downloads in GA4

Getting to know GA4 is vital as UA ends in 2023. Understand how to track file downloads in GA4 in this guide.

José María Rosales

Customer Success at Reporting Ninja

SEO

Best SEO Chrome extensions

Take the guesswork out of SEO with these must have SEO extensions. Use them to propel your knowledge and fire up your website traffic.

Manolo Pereira

Contributor

Social

How to create a Linkedin company page

If you're keen to expand your company's presence, then you need to build a LinkedIn company page. Discover how to do it here.

Luis Pereira

Founder & CEO at Reporting Ninja

Analytics

Must have metrics for your content report

If you're building out a content report, do you know which metrics to include? If you're not using any of these, are you missing out? Read here to find out.

Fran Sánchez

Head of Marketing at Reporting Ninja

PPC

Everything you need to know about ROAS

If you want to get to grips with Facebook Ads or Google Ads or any paid marketing channel, then you should know how to understand Return On Ad Spend (ROAS). Get the insight here.

José María Rosales

Customer Success at Reporting Ninja

Analytics

KPIs and metrics - What's the difference

Do you know the difference between Kpis and Metrics? Knowing the difference is vital to the success of your business. Discover everything you need to know here.

Luis Pereira

Founder & CEO at Reporting Ninja

Analytics

Finding reports you used in UA in GA4

Are you heading into GA4 for the first time? Not sure where to find that data you usually found in UA? Discover the reports you need to find in GA4 here.

Manolo Pereira

Contributor