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Reporting Ninja blog

Explore the latest insights and dive deep into key aspects of marketing reporting and analytics.

2025 Supermetrics pricing: is it worth It? (And alternatives)
Analytics

2025 Supermetrics pricing: is it worth It? (And alternatives)

Supermetrics offers powerful integrations but comes with scaling costs and hidden fees. Compare its pricing with cost-effective alternatives like Reporting Ninja for transparent, flat-fee reporting.

Luis Pereira
Founder & CEO at Reporting Ninja
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Creating effective marketing reports: a comprehensive guide
Analytics

Creating effective marketing reports: a comprehensive guide

Discover how to structure comprehensive marketing reports to analyze data, optimize strategies, and justify investments, maximizing your marketing impact.

Luis Pereira
Founder & CEO at Reporting Ninja
How to create an effective social media funnel
Social

How to create an effective social media funnel

Learn how to guide customers through the social media funnel stages—from awareness to advocacy—turning followers into loyal advocates for sustained business growth.

Javier Pozo
Product Marketing at Reporting Ninja
Understanding SEO analytics for better performance
SEO

Understanding SEO analytics for better performance

Learn the essentials of SEO analytics, key tools, and best practices to optimize your website’s performance and make data-driven decisions that drive success.

José María Rosales
Customer Success at Reporting Ninja
Unlocking the power of ecommerce data analytics
Ecommerce

Unlocking the power of ecommerce data analytics

Explore how ecommerce data analytics drives growth by optimizing operations, enhancing customer experiences, and providing valuable insights for data-driven decisions.

Fran Sánchez
Head of Marketing at Reporting Ninja
How to use marketing intelligence for business growth
Analytics

How to use marketing intelligence for business growth

Explore the fundamentals of marketing intelligence and learn how data-driven insights on trends, customer behavior, and competitors can drive business growth and strategy.

Kyle Rushton McGregor
Contributor
Instagram ads vs Facebook ads: Which platform is best for your business?
Social

Instagram ads vs Facebook ads: Which platform is best for your business?

This article compares Instagram ads and Facebook ads, helping you determine which platform is best for your business based on audience engagement, cost, and effectiveness.

Manolo Pereira
Contributor
How to create effective sales reports for e-commerce
Ecommerce

How to create effective sales reports for e-commerce

This guide shows you how to create effective sales reports for e-commerce, offering insights into performance, customer behavior, and marketing efficiency to drive growth.

Kyle Rushton McGregor
Contributor
How to calculate and use growth rates for business success
Analytics

How to calculate and use growth rates for business success

Learn how to calculate and use growth rates to measure business success. This key metric helps companies track progress and drive improvements in revenue and market share.

Javier Pozo
Product Marketing at Reporting Ninja
Effective Facebook ads strategies for local businesses
PPC

Effective Facebook ads strategies for local businesses

This article reveals Facebook ad strategies to help local businesses connect with their audience and drive growth.

Fran Sánchez
Head of Marketing at Reporting Ninja
Most important PPC metrics every marketer should track
PPC

Most important PPC metrics every marketer should track

This article explores the most important PPC metrics every marketer should track to ensure their campaigns are effective and profitable.

José María Rosales
Customer Success at Reporting Ninja
How to create dashboards in Looker Studio step by step
Analytics

How to create dashboards in Looker Studio step by step

This comprehensive tutorial will guide you through every step of the dashboard creation process in Looker Studio, from data connection to final touches.

Javier Pozo
Product Marketing at Reporting Ninja
Looker Studio vs Power BI vs Tableau - Which tool is better?
Analytics

Looker Studio vs Power BI vs Tableau - Which tool is better?

This article provides a comprehensive comparison of three leading data analytics tools: Looker Studio, Power BI, and Tableau.

Fran Sánchez
Head of Marketing at Reporting Ninja
Facebook ads best practices for 2024: maximize your ROI
PPC

Facebook ads best practices for 2024: maximize your ROI

This comprehensive guide will walk you through the essential strategies and techniques to optimize your Facebook Ad campaigns for success in the coming year.

Manolo Pereira
Contributor
Looker Studio vs Looker Studio Pro
Analytics

Looker Studio vs Looker Studio Pro

Explore the key differences between Looker Studio and Looker Studio Pro in this comparison. Learn about their features, pricing, and scalability to find the best fit for your data analytics needs.

Luis Pereira
Founder & CEO at Reporting Ninja
11 top tips for retargeting in Facebook
PPC

11 top tips for retargeting in Facebook

Want to retarget your audience but not sure where to start? Discover everything you need to know to get you started with this process from Reporting Ninja.

Fran Sánchez
Head of Marketing at Reporting Ninja
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