4 Best PPC reporting software to optimize campaigns in 2025

Running PPC campaigns is easy. Proving their value isn’t.

Clients want clarity, not spreadsheets. Yet manual reporting eats up hours — and even then, the insights aren’t always clear. 

That’s where PPC reporting software changes the game. 

The right tool automates data pulls, unifies your ad platforms, and presents results in clean, client-ready dashboards.

In this guide, we’ll look at some of the best PPC reporting software for 2025: from flexible white-label tools like Reporting Ninja to visually driven options like Whatagraph. You’ll see how each one stacks up on features, pricing, and ideal use cases, so you can pick the solution that actually saves time and tells a clearer story.

PPC reporting software comparison table

Reporting Ninja: best white-label PPC reporting software

Reporting Ninja takes the repetitive work out of client reporting. Instead of rebuilding dashboards or exporting spreadsheets, it pulls your campaign data from every ad platform and turns it into branded, presentation-ready reports in minutes.

Its strength is flexibility. Whether you’re tracking or reporting on Google Ads, Meta, or LinkedIn campaigns, you control exactly how results are displayed — from metrics and layouts to colors and branding. It’s built to help agencies save hours each week while delivering consistent, polished reports clients actually read.

Key features

Reporting Ninja combines automation, customization, and usability in one platform. Here are three features that stand out:

White-label report builder

Create fully branded client reports in minutes. Upload your agency’s logo, apply custom color schemes, and design dashboards that reflect your brand (not a generic template). 

Cross-channel performance dashboards

Combine PPC metrics from Google Ads, Facebook Ads, LinkedIn, and more into a single, cohesive view. Reporting Ninja automatically aligns KPIs across ad platforms, so you don’t waste time exporting spreadsheets or fixing mismatched data. 

Automated scheduling and delivery
Set reports to send automatically on your preferred schedule: daily, weekly, or monthly. Clients receive polished, up-to-date performance summaries without you having to lift a finger. 

Pricing

Reporting Ninja offers simple, transparent pricing with plans that scale to your client base.

All plans include unlimited dashboards, scheduled reports, and access to all PPC integrations.

Where Reporting Ninja shines

• White-label flexibility: Agencies can brand every report with their own logo, color palette, and layout, ensuring a consistent client experience without extra design work.
• Automation at scale: Once configured, reports update and send automatically, saving hours each week and minimizing manual input errors.
• Multi-channel precision: Integrations with Google Ads, Meta, LinkedIn, Bing, and more allow you to unify campaign data and track true performance across platforms.
• Transparent pricing: Reporting Ninja offers clear, scalable plans without user limits — ideal for agencies that want predictable costs as they grow.

For a broader comparison, check our guide on best Google Ads reporting tools.

Where Reporting Ninja falls short

• No real-time editing: Reports are delivered through automated schedules and client portals rather than shared live dashboards.

Customer reviews

“As the leader of a marketing team, we used to spend hours immersed in spreadsheets and gathering data. Thanks to Reporting Ninja, we've transformed that process. Automation has freed up my team, allowing us to focus on what truly matters: crafting effective strategies.” - Daniel Kristoffersen, Fox Real Estate

Who Reporting Ninja is best for

• Marketing agencies: Teams managing multiple clients who need fully branded, automated reporting that saves hours and keeps results consistent across campaigns.
• Freelance marketers: Solo professionals handling several ad platforms who want flexible, polished dashboards they can customize for each client.
• In-house marketing teams: Companies running multi-channel campaigns that need unified performance reporting without adding more tools to the tech stack.

Swydo: best for simple, template-driven reporting

Swydo’s strength lies in ease of use, helping smaller teams standardize reporting without needing extensive customization or onboarding.

Key features

• Client report workflows: Build repeatable reporting processes with templates and approval chains for consistent delivery.
• KPI tracking hub: Monitor performance goals across clients and campaigns in one centralized space.
• Task reminders and notes: Add context or follow-up actions directly into reports to improve client communication.

Pricing

Where Swydo shines

• Cross-platform automation: Reports update automatically across Google Ads, Facebook Ads, and LinkedIn, cutting manual work and keeping clients informed in real time.
• Team collaboration tools: Built-in approval workflows and shared dashboards make it easy for teams to coordinate report reviews and updates.
• Client-ready templates: Pre-designed layouts help agencies build consistent, professional reports quickly without starting from scratch.

Where Swydo falls short

• Limited visual customization: While Swydo’s templates are practical, they lack the advanced branding options offered by tools like Reporting Ninja.
• No built-in analytics layer: Users relying on deeper data visualization or analytics will need to connect Swydo with external BI tools.
• Occasional sync delays: Some users report lag when pulling large data sets from multiple ad platforms, especially during peak reporting cycles.

Customer reviews

“Great range of connectors and data sources and a good range of starter templates. Pricing is a little sneaky as you must remove data sources you are not using. Don't get caught out and check your data sources regularly.” - Andy W., verified G2 reviewer

Who Swydo is best for

• Agencies managing multiple ad platforms: Teams that need quick, automated reporting across Google Ads, Facebook Ads, and LinkedIn without complex setup.

DashThis: best for quick visual dashboards

DashThis is designed for marketers who want ready-made, visual PPC dashboards without the need to customize every detail. It’s a fast, lightweight option that helps smaller teams or solo marketers share clear performance snapshots with clients. 

Key features

• Instant setup: Connect your data sources and launch a dashboard in minutes with zero technical setup.
• Preset widgets: Use prebuilt metrics for major ad networks, so no configuration required.
• Shareable visuals: Present data in clear, lightweight dashboards designed for quick client updates.

Pricing

DashThis uses a tiered pricing model based on the number of dashboards you manage.

Where DashThis shines

• Speed of setup: Users can connect data sources and generate a functional dashboard in minutes, ideal for quick client reporting.
• Client-friendly visuals: Reports are clean, minimal, and designed for clarity, helping clients grasp key performance data instantly.

Where DashThis falls short

• Limited customization: Users can’t fully adjust layouts or branding elements, which may frustrate agencies wanting more design control.
• No advanced analytics tools: DashThis focuses on visualization, so deeper analysis still requires exporting data to external platforms.
• Higher pricing at scale: Costs can rise quickly for agencies managing large numbers of clients or dashboards.

Customer reviews

“I really like how user-friendly the interface is. It’s straightforward, and I can quickly visualize my data. One downside is the pricing; it can be a bit steep for smaller teams.” - Mohammed S., verified G2 reviewer

Who DashThis is best for

• Marketing managers: Those who prioritize clear, visual reports that are simple to present to clients or executives.

AgencyAnalytics: best for broad marketing visibility

AgencyAnalytics gives agencies one platform to view PPC, SEO, and social data together. The trade-off is flexibility: dashboards are predesigned and less suited to agencies that need detailed client control or white-label precision.

Key features

• Prebuilt multi-channel templates: Choose from ready-made dashboard layouts for Google Ads, SEO, and social platforms, designed to get teams up and running fast.
• Role-based access controls: Assign client or team permissions easily to maintain organization and limit access to sensitive data.
• Automated report scheduling: Set up recurring reports with minimal effort, ensuring clients receive consistent updates without manual preparation.

Pricing

Where AgencyAnalytics shines

• All-in-one visibility: Combines PPC, SEO, and social media metrics into one dashboard, removing the need to juggle multiple tools.
• Strong client management: Custom user roles, permissions, and branded reports make it easy to handle large client portfolios.
• Scalable structure: Ideal for agencies that plan to grow, with pricing and features that expand alongside new clients and campaigns.

Where AgencyAnalytics falls short

• Limited design flexibility: Reports are clean but less customizable, which may frustrate agencies wanting more creative control over layouts.
• Higher cost per client: Pricing can add up quickly for agencies managing dozens of smaller accounts.

Customer reviews

“Fairly intuitive to use. Integrates with main social media platforms.

Some integrations missing. Still some tasks that we have to complete manually to report for clients.” - verified G2 reviewer

Who AgencyAnalytics is best for

• Data-focused teams: Agencies that value performance tracking and automation over heavy design customization.

How to choose the best PPC reporting software

The best PPC reporting tool fits your workflow, scales with your client load, and saves time without sacrificing accuracy. Look for three things: automation, customization, and reliable integrations.

#1: Automation and scheduling

Automation separates great PPC tools from average ones. The right software updates dashboards, pulls data automatically, and delivers reports on schedule — freeing up hours each week.

Reporting Ninja handles this seamlessly, letting you automate delivery per client and set custom frequencies so every report goes out on time, every time.

#2: Customization and branding

Your reports should look like your work. Choose a tool that lets you control layout, colors, and logos for a polished, consistent client experience.

Reporting Ninja excels here, with full white-label flexibility that keeps every dashboard on brand.

#3: Integrations and data accuracy

Integrations determine how well your reporting fits your stack. Top tools connect directly to ad networks, analytics platforms, and CRMs, keeping your data current and consistent for reliable PPC tracking.

Reporting Ninja supports Google Ads, Meta, LinkedIn, and many more, giving you clean, unified data across every campaign.

Deliver reports clients actually want to read with Reporting Ninja

The best PPC reports don’t just list numbers; they explain performance in a way clients instantly understand. Reporting Ninja makes that possible with built-in automation, deep customization, and cross-channel accuracy that turns raw data into insight.

If you’re ready to simplify reporting and focus more on performance, start your free trial with Reporting Ninja today — and deliver reports your clients will actually read.