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Reporting Ninja blog

Explore the latest insights and dive deep into key aspects of marketing reporting and analytics.

2025 Supermetrics pricing: is it worth It? (And alternatives)

2025 Supermetrics pricing: is it worth It? (And alternatives)

Supermetrics offers powerful integrations but comes with scaling costs and hidden fees. Compare its pricing with cost-effective alternatives like Reporting Ninja for transparent, flat-fee reporting.

Founder & CEO at Reporting Ninja

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Strategic reporting: a complete guide

Strategic reporting: a complete guide

This article is an in-depth guide to strategy reports, starting with their definition and purpose. Then, we'll explain what to include in a strategic report, along with best practices and who should be responsible for creating them.

Product Marketing at Reporting Ninja

Custom dimensions and metrics in GA4

Custom dimensions and metrics in GA4

Custom dimensions and metrics in GA4 can give you insights and data that will drive meaningful actions. Discover more about them here.

Conversion metrics you need to track in GA

Conversion metrics you need to track in GA

Conversion metrics define what is and isn't working when it comes to your website. Don't miss the insight you need here.

José María Rosales

Customer Success at Reporting Ninja

Analyzing and understanding direct traffic in GA

Analyzing and understanding direct traffic in GA

What is direct traffic in Google Analytics and what can you learn from it? Discover all about it here.

Kyle Rushton McGregor

Content marketing KPIs your business must use

Content marketing KPIs your business must use

In this guide, we’ll walk you through everything you need to know about content marketing KPIs, from what they are and why they matter to which ones you should track for your business.

Founder & CEO at Reporting Ninja

A guide to migrating to GA4

A guide to migrating to GA4

Have you been hearing about Google Analytics 4 and wondering where to start with migration? Read our guide to learn the migration process.

Kyle Rushton McGregor

How to use Google Analytics for multiple websites

How to use Google Analytics for multiple websites

The Google Analytics platform is an excellent tool but it can be tricky to keep track of everything if you’re not familiar with using it for multiple sites.

José María Rosales

Customer Success at Reporting Ninja

Sessions vs. users vs. pageviews in Universal Analytics

Sessions vs. users vs. pageviews in Universal Analytics

Do you understand the difference between sessions, users and page views in Google Analytics? You need a good grasp of all three if you want to make the most of your Google Analytics data.

Kyle Rushton McGregor

Essential operational metrics to track - A complete guide

Essential operational metrics to track - A complete guide

Do you need to know about operational metrics? Read our guide to find what they are and which metrics you need to track.

Product Marketing at Reporting Ninja

Google Analytics segments to provide greater insights

Google Analytics segments to provide greater insights

Drilling down into specific segments of your website traffic can give you deep insights into the behavior of different types of visitors. This process is called segmentation in Google Analytics.

Head of Marketing at Reporting Ninja

A guide to bounce rate in GA4 and how it is changing

A guide to bounce rate in GA4 and how it is changing

Do you need to know what happened to the bounce rate in Google Analytics 4? Read our guide to learn about Google Analytics 4 engagement metrics.

Founder & CEO at Reporting Ninja

Using Google Analytics to track your SEO efforts

Using Google Analytics to track your SEO efforts

In this guide, we’ll show you how to track SEO metrics using Google Analytics, so you can make data-driven decisions that will help you improve your entire digital marketing strategy.

Google Analytics bot traffic

Google Analytics bot traffic

Traffic from bots can impact your data in Google Analytics and significantly skew the information you are looking at. Read our guide to learn what you need to know.

Kyle Rushton McGregor

Google Analytics 4 vs. Universal Analytics

Google Analytics 4 vs. Universal Analytics

GA4 vs. Universal analytics - which is the best option for you? In this article we’ll take a deep dive into all things GA4 vs. UA to help you make the best decision for your digital marketing efforts.

Head of Marketing at Reporting Ninja

10 email marketing KPIs you need to measure

10 email marketing KPIs you need to measure

Not sure what to track when it comes to email marketing KPIs? Discover the vital metrics you need to ensure success.

Founder & CEO at Reporting Ninja

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