Formerly known as Adwords, Google Ads is a PPC platform that helps businesses reach new customers by placing ads on Google’s Search Engine Results Pages (SERPs) as well as other areas around the web.
It’s also the largest online advertising platform in the world. Each day, Google receives over 5 billion search queries and interactions from over 260 million unique visitors.
With Google Ads, businesses can create text, image, and video ads that show up in the SERPs when users search for relevant keywords. Then, when a user clicks on one of your ads, they’re taken to your website or landing page, where they can learn more about your product or service.
Note that Google Ads follow an auction system. Advertisers bid on keywords that they want their ads to show up for. The more competitive a keyword is, the higher the bids will be.
Beyond the bid amount, Google also looks at factors like the quality of your ad, your relevance to the user’s search, and your website’s quality and user experience when determining where to place your ad.
That’s why knowing how to create high-quality Google Ads is essential to success on the platform. The better your ad, the more likely it can entice users to click on it. That means more traffic and potential customers for your business, and at the same time, it also helps you optimize ad spending by making sure you’re getting the most bang for your buck.
With that said, let’s talk about how to write a Google ad that drives clicks and ROI for your business.