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Reporting Ninja blog

Explore the latest insights and dive deep into key aspects of marketing reporting and analytics.

2025 Supermetrics pricing: is it worth It? (And alternatives)

2025 Supermetrics pricing: is it worth It? (And alternatives)

Supermetrics offers powerful integrations but comes with scaling costs and hidden fees. Compare its pricing with cost-effective alternatives like Reporting Ninja for transparent, flat-fee reporting.

Founder & CEO at Reporting Ninja

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Instagram metrics you need to track to understand your performance

Instagram metrics you need to track to understand your performance

We go over the basics of Instagram metrics and how your organization can maximize them effectively. We'll discuss each important metric in detail, so keep reading.

Product Marketing at Reporting Ninja

Exit pages GA4 - Complete guide

Exit pages GA4 - Complete guide

Understanding exit pages can give you insight to help improve your site. Discover everything you need to know about them here.

Founder & CEO at Reporting Ninja

How to set up goals and conversions in GA4

How to set up goals and conversions in GA4

Setting up conversions in GA4 helps you understand which channels are working for you. Read this guide to learn how to set them up.

Kyle Rushton McGregor

Google Analytics Attribution Model

Google Analytics Attribution Model

Attribution modelling is complex but with the right insight, you can use it to understand what is and isn't working. Learn about it here.

Founder & CEO at Reporting Ninja

Referral spam in Google Analytics

Referral spam in Google Analytics

Referral spam gives you false positives and really skews your data. We’ll show here you everything you need to know about referral spam in Google Analytics. This includes identifying, filtering, and blocking referral spam from your analytics.

Head of Marketing at Reporting Ninja

Strategic reporting: a complete guide

Strategic reporting: a complete guide

This article is an in-depth guide to strategy reports, starting with their definition and purpose. Then, we'll explain what to include in a strategic report, along with best practices and who should be responsible for creating them.

Product Marketing at Reporting Ninja

Custom dimensions and metrics in GA4

Custom dimensions and metrics in GA4

Custom dimensions and metrics in GA4 can give you insights and data that will drive meaningful actions. Discover more about them here.

Conversion metrics you need to track in GA

Conversion metrics you need to track in GA

Conversion metrics define what is and isn't working when it comes to your website. Don't miss the insight you need here.

José María Rosales

Customer Success at Reporting Ninja

Analyzing and understanding direct traffic in GA

Analyzing and understanding direct traffic in GA

What is direct traffic in Google Analytics and what can you learn from it? Discover all about it here.

Kyle Rushton McGregor

Content marketing KPIs your business must use

Content marketing KPIs your business must use

In this guide, we’ll walk you through everything you need to know about content marketing KPIs, from what they are and why they matter to which ones you should track for your business.

Founder & CEO at Reporting Ninja

A guide to migrating to GA4

A guide to migrating to GA4

Have you been hearing about Google Analytics 4 and wondering where to start with migration? Read our guide to learn the migration process.

Kyle Rushton McGregor

How to use Google Analytics for multiple websites

How to use Google Analytics for multiple websites

The Google Analytics platform is an excellent tool but it can be tricky to keep track of everything if you’re not familiar with using it for multiple sites.

José María Rosales

Customer Success at Reporting Ninja

Sessions vs. users vs. pageviews in Universal Analytics

Sessions vs. users vs. pageviews in Universal Analytics

Do you understand the difference between sessions, users and page views in Google Analytics? You need a good grasp of all three if you want to make the most of your Google Analytics data.

Kyle Rushton McGregor

Essential operational metrics to track - A complete guide

Essential operational metrics to track - A complete guide

Do you need to know about operational metrics? Read our guide to find what they are and which metrics you need to track.

Product Marketing at Reporting Ninja

Google Analytics segments to provide greater insights

Google Analytics segments to provide greater insights

Drilling down into specific segments of your website traffic can give you deep insights into the behavior of different types of visitors. This process is called segmentation in Google Analytics.

Head of Marketing at Reporting Ninja

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