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Reporting Ninja blog

Explore the latest insights and dive deep into key aspects of marketing reporting and analytics.

2025 Supermetrics pricing: is it worth It? (And alternatives)

2025 Supermetrics pricing: is it worth It? (And alternatives)

Supermetrics offers powerful integrations but comes with scaling costs and hidden fees. Compare its pricing with cost-effective alternatives like Reporting Ninja for transparent, flat-fee reporting.

Founder & CEO at Reporting Ninja

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LinkedIn metrics you need to track

LinkedIn metrics you need to track

LinkedIn can be an invaluable asset for marketers. But how do you know what's working and what isn't? Discover the metrics you need to track here.

José María Rosales

Customer Success at Reporting Ninja

Tracking Facebook Ads in GA

Tracking Facebook Ads in GA

Understanding and gaining insights from your Facebook Ads is vital for their success. Get the data you need by utilising Google Analytics. Here's how.

Founder & CEO at Reporting Ninja

Complete list of Google My Business categories

Complete list of Google My Business categories

Are you looking for a list of Google My Business categories? Read our guide to find what you seek.

Kyle Rushton McGregor

Performing a Facebook Ads audit

Performing a Facebook Ads audit

Facebook Ads not delivering? Uncover the reasons why with a Facebook Ad audit - discover the process here.

Product Marketing at Reporting Ninja

Writing Google ads that drive traffic and conversions

Writing Google ads that drive traffic and conversions

Don't waste spend with poorly written Google Ads! Drive an improved click through rate, traffic and revenue with our guide here.

Founder & CEO at Reporting Ninja

Facebook Ad impressions

Facebook Ad impressions

Understanding Facebook Ad impressions is vital to driving forward improvements in your Facebook Ad account - read about this important metric here.

Kyle Rushton McGregor

Everything you need to know about UTM tracking

Everything you need to know about UTM tracking

Do you need to know about UTM Tracking? Discover how to use UTMs to gain insights about your campaigns here.

Improving your Facebook account ad quality

Improving your Facebook account ad quality

Is your Facebook Ad account not delivering - think its down to the quality of the account? Decipher what's happening and how to improve it here.

José María Rosales

Customer Success at Reporting Ninja

Instagram algorithm - How it works

Instagram algorithm - How it works

The Instagram algorithm is constantly evolving, and recent changes have caused some confusion. So why is it important for marketers to understand how Instagram's algorithm works? Click to read our guide now.

Head of Marketing at Reporting Ninja

Editing and managing your Google business profile

In this guide, we’ll show you how to edit and manage your Google business profile so that it’s always up-to-date and accurately reflects your business. Click to read now.

Kyle Rushton McGregor

Improving your quality score for Google Ads in 2022

Improving your quality score for Google Ads in 2022

To help advertisers create successful ads, Google has created an ad diagnostic tool called Quality Score (QS). But what is it and how does it work?

Product Marketing at Reporting Ninja

Instagram Ads cost - Getting more bang for your buck

Instagram Ads cost - Getting more bang for your buck

To help you make the most out of your Instagram ad spend, we've created a full guide to Instagram advertising costs.

José María Rosales

Customer Success at Reporting Ninja

Carousel ads vs. Instant Experience ads

Carousel ads vs. Instant Experience ads

In this guide, we're breaking down everything you need to know about Carousel ads vs. instant experience ads so that you can make the best decision for your business. Click to read now.

Founder & CEO at Reporting Ninja

Verifying your Google business profile

Verifying your business is quick and easy, but there are a few different methods to choose from.

Kyle Rushton McGregor

13 actionable tips to lower your CPC in Google Ads

13 actionable tips to lower your CPC in Google Ads

How much are you paying for each click you get on your Google ads? Chances are, it's too much for your liking. Pay-per-click remain a powerful way to reach new customers and boost sales, but they can also cost a fortune if you're not careful.

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