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Reporting Ninja blog

Explore the latest insights and dive deep into key aspects of marketing reporting and analytics.

2025 Supermetrics pricing: is it worth It? (And alternatives)

2025 Supermetrics pricing: is it worth It? (And alternatives)

Supermetrics offers powerful integrations but comes with scaling costs and hidden fees. Compare its pricing with cost-effective alternatives like Reporting Ninja for transparent, flat-fee reporting.

Founder & CEO at Reporting Ninja

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Top tips to reduce your Facebook Ads CPM

Top tips to reduce your Facebook Ads CPM

Learn about about what CPM on Facebook is, how to find it in your Facebook ad account, plus some of the most common reasons behind a high CPM. Finally, we're also sharing our top advice on how to lower your CPM and improve your Facebook advertising campaigns.

Kyle Rushton McGregor

Optimizing your Google My Business profile

In this guide, we will show you where and how to optimize your Google My Business profile to make the most of it.

Head of Marketing at Reporting Ninja

Instagram Ads - The beginners guide

Instagram Ads - The beginners guide

In this beginner's guide, we'll walk you through everything you need to know about how to make Instagram ads. Learn how Instagram ads work and how you can use them to achieve your marketing goals.

Founder & CEO at Reporting Ninja

Google Ads strategies that will drive traffic and revenue

Google Ads strategies that will drive traffic and revenue

Read our guide on Google Ads strategies that will help you get the most out of your ad spend and drive traffic and revenue for your business.

Facebook ad metrics you need to track

Facebook ad metrics you need to track

Facebook ads are effective way to attract potential customers and grow your business. Read our guide on the right metrics to track to gauge effectiveness, measure your results, calculate ROI justifies your ad spend?

Kyle Rushton McGregor

SEO V Google Ads - Which is best?

SEO V Google Ads - Which is best?

In this guide, we discuss the comparison between Google Ads and SEO – their similarities, differences, what to consider before using them, and best use cases.

José María Rosales

Customer Success at Reporting Ninja

Exit pages GA4 - Complete guide

Exit pages GA4 - Complete guide

Understanding exit pages can give you insight to help improve your site. Discover everything you need to know about them here.

Founder & CEO at Reporting Ninja

How to set up goals and conversions in GA4

How to set up goals and conversions in GA4

Setting up conversions in GA4 helps you understand which channels are working for you. Read this guide to learn how to set them up.

Kyle Rushton McGregor

Google Analytics Attribution Model

Google Analytics Attribution Model

Attribution modelling is complex but with the right insight, you can use it to understand what is and isn't working. Learn about it here.

Founder & CEO at Reporting Ninja

Referral spam in Google Analytics

Referral spam in Google Analytics

Referral spam gives you false positives and really skews your data. We’ll show here you everything you need to know about referral spam in Google Analytics. This includes identifying, filtering, and blocking referral spam from your analytics.

Head of Marketing at Reporting Ninja

Strategic reporting: a complete guide

Strategic reporting: a complete guide

This article is an in-depth guide to strategy reports, starting with their definition and purpose. Then, we'll explain what to include in a strategic report, along with best practices and who should be responsible for creating them.

Product Marketing at Reporting Ninja

Custom dimensions and metrics in GA4

Custom dimensions and metrics in GA4

Custom dimensions and metrics in GA4 can give you insights and data that will drive meaningful actions. Discover more about them here.

Conversion metrics you need to track in GA

Conversion metrics you need to track in GA

Conversion metrics define what is and isn't working when it comes to your website. Don't miss the insight you need here.

José María Rosales

Customer Success at Reporting Ninja

Analyzing and understanding direct traffic in GA

Analyzing and understanding direct traffic in GA

What is direct traffic in Google Analytics and what can you learn from it? Discover all about it here.

Kyle Rushton McGregor

Content marketing KPIs your business must use

Content marketing KPIs your business must use

In this guide, we’ll walk you through everything you need to know about content marketing KPIs, from what they are and why they matter to which ones you should track for your business.

Founder & CEO at Reporting Ninja

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