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Reporting Ninja blog

Explore the latest insights and dive deep into key aspects of marketing reporting and analytics.

2025 Supermetrics pricing: is it worth It? (And alternatives)
Analytics

2025 Supermetrics pricing: is it worth It? (And alternatives)

Supermetrics offers powerful integrations but comes with scaling costs and hidden fees. Compare its pricing with cost-effective alternatives like Reporting Ninja for transparent, flat-fee reporting.

Luis Pereira
Founder & CEO at Reporting Ninja
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How to calculate and use growth rates for business success
Analytics

How to calculate and use growth rates for business success

Learn how to calculate and use growth rates to measure business success. This key metric helps companies track progress and drive improvements in revenue and market share.

Javier Pozo
Product Marketing at Reporting Ninja
Effective Facebook ads strategies for local businesses
PPC

Effective Facebook ads strategies for local businesses

This article reveals Facebook ad strategies to help local businesses connect with their audience and drive growth.

Fran Sánchez
Head of Marketing at Reporting Ninja
Most important PPC metrics every marketer should track
PPC

Most important PPC metrics every marketer should track

This article explores the most important PPC metrics every marketer should track to ensure their campaigns are effective and profitable.

José María Rosales
Customer Success at Reporting Ninja
How to create dashboards in Looker Studio step by step
Analytics

How to create dashboards in Looker Studio step by step

This comprehensive tutorial will guide you through every step of the dashboard creation process in Looker Studio, from data connection to final touches.

Javier Pozo
Product Marketing at Reporting Ninja
Looker Studio vs Power BI vs Tableau - Which tool is better?
Analytics

Looker Studio vs Power BI vs Tableau - Which tool is better?

This article provides a comprehensive comparison of three leading data analytics tools: Looker Studio, Power BI, and Tableau.

Fran Sánchez
Head of Marketing at Reporting Ninja
Facebook ads best practices for 2024: maximize your ROI
PPC

Facebook ads best practices for 2024: maximize your ROI

This comprehensive guide will walk you through the essential strategies and techniques to optimize your Facebook Ad campaigns for success in the coming year.

Manolo Pereira
Contributor
Looker Studio vs Looker Studio Pro
Analytics

Looker Studio vs Looker Studio Pro

Explore the key differences between Looker Studio and Looker Studio Pro in this comparison. Learn about their features, pricing, and scalability to find the best fit for your data analytics needs.

Luis Pereira
Founder & CEO at Reporting Ninja
The role and importance of PPC reporting in digital marketing
PPC

The role and importance of PPC reporting in digital marketing

This article delves into how effective PPC reporting can drive better results and enhance your overall digital marketing strategy.

Kyle Rushton McGregor
Contributor
11 top tips for retargeting in Facebook
PPC

11 top tips for retargeting in Facebook

Want to retarget your audience but not sure where to start? Discover everything you need to know to get you started with this process from Reporting Ninja.

Fran Sánchez
Head of Marketing at Reporting Ninja
Facebook engagement - Complete guide
Social

Facebook engagement - Complete guide

Interested in learning all about Facebook Engagements? From Likes & Shares to ad engagement, we will cover the most relevant items.

Kyle Rushton McGregor
Contributor
Understanding Facebook ad formats - And what they are best for
Social

Understanding Facebook ad formats - And what they are best for

Explore the different types of Facebook ads, and how they can benefit your business.

Kyle Rushton McGregor
Contributor
Facebook page vs Facebook Group - Which is better?
Social

Facebook page vs Facebook Group - Which is better?

There are two main ways that brands and businesses can take advantage of Facebook: through a Facebook Page or a Facebook Group. But what’s the difference between the two? And which one is better for engagement, reach, and overall marketing goals?

Fran Sánchez
Head of Marketing at Reporting Ninja
Google Ads vs Facebook Ads
PPC

Google Ads vs Facebook Ads

When it comes to advertising, these two platforms couldn’t be more different. Google Ads is all about keywords and search intent, while Facebook Ads is all about targeting. So which one should your business use?

Fran Sánchez
Head of Marketing at Reporting Ninja
Facebook video ads best practice
PPC

Facebook video ads best practice

Facebook video ads are an excellent way to promote your business or product. Learn more in this guide on how to make Facebook video ads that drive results.

Javier Pozo
Product Marketing at Reporting Ninja
Facebook vs Instagram - Which is best for brand building?
Social

Facebook vs Instagram - Which is best for brand building?

Not sure whether to use Facebook or Instagram to build your brand? Read this guide to get the low down on which social media might be best for you.

Manolo Pereira
Contributor
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