AgencyAnalytics pricing 2025: plans, hidden fees & more

AgencyAnalytics says it starts at $79/month. But if you're managing more than five clients—or need access to core features like API integrations or custom dashboards—the real cost can climb fast.

What looks affordable upfront often turns into a layered pricing model with client minimums, feature restrictions, and hidden add-ons. Many agencies don’t see the true limits until they’re already locked in.

In this guide, we’ll break down AgencyAnalytics’ 2025 pricing by plan—Freelancer, Agency, and Agency Pro—so you know exactly what’s included (and what’s not). We’ll also compare it to Reporting Ninja, a full-access alternative with transparent pricing and no paywalls around features.

If you’re evaluating reporting tools this year, don’t just look at the starting price. Look at what that price actually gets you.

How much does AgencyAnalytics cost?

AgencyAnalytics offers three pricing tiers in 2025: Freelancer, Agency, and Agency Pro. While the entry-level price is advertised at $79/month, this comes with a 5-client minimum and limited access to premium features.

Here’s a breakdown of each plan:

Reporting Ninja: An alternative

If AgencyAnalytics feels rigid or expensive at scale, Reporting Ninja offers a simpler, more flexible option—without the surprise add-ons. Built for agencies that value customization, it includes all features in every plan, with no premium gatekeeping.

What sets Reporting Ninja apart:

• Custom metrics and widget flexibility: Adjust widgets to show exactly the dimensions and metrics you want, without limitations.
• All-in-one access: One subscription gives you our custom reports platform, plus Looker Studio connectors and a Google Sheets add-on.
• Transparent pricing: All features included in every plan—just choose the user and account limits that fit your agency.

Here’s how the pricing compares:

AgencyAnalytics pricing plans: A breakdown

AgencyAnalytics offers three plans—Freelancer, Agency, and Agency Pro—each with its own feature caps. Here’s what you get (and what you don’t) at each level.

Freelancer plan

Designed for solo users managing a small client base. But budget-friendly comes with real trade-offs.

• Price: Starts at $79/month (5 clients minimum)
• Limitations: Limited dashboards, only 1 account per integration, no API access, basic white labeling, and limited scalability as the client count grows.

Agency plan

This tier unlocks full automation, expands account connection limits, and includes unlimited users, but API access remains restricted.

• Price: Starts at $239/month (includes 10)
• Limitations: No API access, limited to 5 accounts per integration, database connectors and advanced automation require Agency Pro.

Agency Pro plan

Built for agencies managing larger client loads, Agency Pro unlocks advanced features with maximum feature access.

• Price: Starts at $479/month (includes 15 clients)
• Limitations: Still limited to 15 accounts per integration; extremely feature-rich otherwise. Some advanced add-ons (like database connectors or concierge onboarding) may cost extra.

AgencyAnalytics tool hidden costs

The pricing page highlights base plan pricing with included client limits, but several important extras can still increase your total bill. Here’s what often catches agencies off guard:

• Additional clients: $20/month per additional client on any plan.
• API access: Only included in Agency Pro plan.
• Rank Tracker Add-On: Optional paid add-on, starting from $50 per month (for 500 keywords)
• Concierge Onboarding: Paid add-on for Agency Pro users.
• White label options: Partial branding only on mid-tier; full white label costs extra or requires Agency Pro.

For agencies scaling fast, these “hidden” costs can add up, and often push users into higher plans sooner than expected.

AgencyAnalytics tool pros & cons

Like most all-in-one tools, AgencyAnalytics has strengths—but also clear trade-offs depending on your agency’s size and setup.

Pros

• Clean, client-friendly dashboards – Easy to present performance data without overwhelming non-technical users.
• Pre-built integrations with major ad platforms – Includes Google Ads, Facebook Ads, LinkedIn Ads, and more.
• Report automation on mid-tier and up – Saves time with scheduled email delivery and recurring reports.
• Branded reports – White labeling available on every plan (basic branding on Freelancer, full white-label features starting from the Agency plan).

Cons

• Per-client pricing gets expensive quickly – Especially for agencies managing 20+ campaigns.
• API access locked behind Agency Pro – Agencies needing API integrations will have to upgrade.
• Limited customization – Full flexibility with custom metrics, database connectors, and advanced widgets only available on Agency Pro.
• User access restrictions – Only 1 user on Freelancer; adding team members requires upgrading.

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Who is AgencyAnalytics best for?

Agency Analytics isn’t built for everyone. Its per-client pricing and tiered access model suit a specific kind of agency setup.

#1: Large in-house marketing departments

For internal teams managing multiple brands or departments, AgencyAnalytics offers clean dashboards and stakeholder-facing reports. The built-in client portal can double as a reporting hub, and its structured access model may appeal to organizations with strict user roles or compliance needs.

#2: Mid-sized agencies focused on core ad platforms

For agencies focused on platforms like Google Ads and Facebook Ads, the Agency plan offers decent value. Automations and integrations streamline basic reporting needs—provided you don’t need API access or advanced custom metrics.

#3: Enterprise teams with specific requirements and big budgets

The Agency Pro plan is only worth it if you need:

• Unlimited users
• Full white-labeling
• API access

That said, expect to negotiate pricing and possibly wait on custom feature enablement.

AgencyAnalytics tool customer reviews

Customer sentiment around AgencyAnalytics is largely positive, but the same pain points show up repeatedly when it comes to customization and cost scaling.

Positives

• Easy to onboard clients – Users frequently praise the interface for making it simple to set up reports without heavy training.
• Attractive reporting templates – Reports look polished and professional, even with minimal configuration.
• Time-saving automations – Agencies highlight scheduled reporting as a major win for recurring client updates.

“AgencyAnalytics makes it easy to manage multiple client campaigns in one place. I particularly like the clean interface, customizable dashboards, and how quickly I can generate client-ready reports.” - Swathi N., verified G2 reviewer

“Running a digital marketing business means juggling a lot—client reports, campaign tracking, SEO, ads... you name it. Since bringing in AgencyAnalytics, it feels like the chaos has settled into order.” - Adam C., verified G2 reviewer

Complaints

• Rigid dashboards – Several users note that widget layouts and metrics are hard to customize, especially on lower plans.
• Unexpected cost jumps – Agencies managing 20+ clients mention that pricing escalates quickly due to the per-client billing model.
• Limited value at lower tiers – Features like white labeling, API access, and deeper data control are locked behind higher plans, frustrating smaller teams.

“Unclear pricings, customer support is great but lack of contact with client success manager is bad.” - verified G2 reviewer

“There are discrepencies between platform integrations (mainly X). You can't use certain widgets or report past a certain date. I think this is on the platform's end, but that is one of the big things I don't like about Agency Analytics.” - verified G2 reviewer

Alternative to AgencyAnalytics: Reporting Ninja

If you’re running into limitations with AgencyAnalytics—whether it’s customization, user caps, or creeping costs—Reporting Ninja is a strong alternative built for flexibility and scale.

Unlike tools that lock features behind premium tiers, Reporting Ninja gives you full access across all plans. You can build exactly the reports you need, without compromising on users, data depth, or integrations.

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Entry plan includes all product features

With Reporting Ninja, there's no paywall between you and the tools you need. Every plan—starting from just $20/month—comes with:

• Full white-label branding
• Unlimited dashboards and widgets
• Custom metrics and dimensions
• Branded email templates and custom domains
• Flexible ad account connections per platform

Whether you're on the Starter plan or scaling up, you can deliver polished, fully branded reports without needing to upgrade just to unlock essentials.

Custom widget control

Adjust report widgets to show exactly the dimensions and metrics you want, without layout restrictions or forced templates.

Multi-platform access included

Get full access to our custom reports platform, Looker Studio connectors, and a Google Sheets add-on—all in one subscription.

Cross-platform reporting

Combine data from multiple platforms into a single table or chart. Reporting Ninja makes it easy to create unified views by blending metrics across ad platforms in one report. Whether you're comparing ROAS across Facebook and Google Ads or building a full-funnel performance dashboard, cross-platform widgets give you the complete picture.

Reporting Ninja pricing vs AgencyAnalytics

While AgencyAnalytics limits key functionality on its base plan—including custom metrics, branded reports, and ad account connections—Reporting Ninja includes full access to these features from day one. That means you won’t hit a wall when managing clients with multiple ad accounts or more advanced reporting needs.

Does AgencyAnalytics pricing fit your budget?

If you're managing just a handful of clients and don’t need advanced features, Agency Analytics might get the job done—just expect upgrade nudges as your client list grows.

But if you want full feature access from day one—without per-client pricing, hidden add-ons, or limited dashboards—Reporting Ninja gives you more value, more flexibility, and fewer compromises.

Start your free trial today—no feature gates, no surprises. Just powerful reporting that scales with you.

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