6 Best Data Studio (Looker Studio) Connectors for Marketers

Key takeaways

Reporting Ninja – Best for agencies needing affordable, all-in-one reporting
Supermetrics – Best for teams needing deep, niche data integrations
Windsor.ai – Best for performance marketers tracking attribution
Funnel.io – Best for enterprises with complex multi-source pipelines
Power My Analytics – Best for teams needing simple, entry-level connector plans
Porter Metrics – Best for freelancers and small agencies needing fast template

Finding the right Looker Studio connector shouldn’t feel like you’re patching together half-broken APIs just to make a dashboard work.

You need a solution that pulls your data reliably, doesn’t nickel-and-dime you for every feature, and actually helps your team build reports without the guesswork.

Here’s the short version:

Reporting Ninja is the best all-in-one connector for agencies, with real-time data, reusable metrics, and access to multiple destinations under one affordable plan.
Supermetrics and Funnel.io may be better suited for large teams with complex data pipelines and niche integrations.

In this guide, we’ll break down the top 6 Looker Studio connectors — who each tool is best for, key features, pricing, and real-world pros and cons — so you can pick the right one for your reporting workflow, your budget, and your clients

Looker Studio connectors comparison table

Name	Best for	Price starting point
Reporting Ninja	Agencies needing affordable, all-in-one reporting	$20/month
Supermetrics	Teams needing deep, niche data integrations	$37/month
Windsor.ai	Performance marketers tracking attribution	Free (though ramps up quickly in paid plans)
Funnel.io	Enterprises with complex multi-source pipelines	Free
Power My Analytics	Teams needing simple, entry-level connector plans	$14.95/month (though ramps up quickly)
Porter Metrics	Freelancers and small agencies needing fast templates	$15/month (though ramps up quickly)

💡 Note: While some tools appear cheaper upfront, Reporting Ninja includes access to Looker Studio, Google Sheets, and its own custom reporting platform in every plan — with no extra connector fees. That makes it the most cost-effective choice for agencies managing multi-destination reporting.

What are Looker Studio connectors?

Looker Studio connectors link your marketing, sales, and business data directly to Google Looker Studio. They pull information from platforms like Google Ads, Facebook Ads, Shopify, and your CRM — so you can create live, visual dashboards without manual exports or coding.

These tools eliminate the need for spreadsheets and give you reliable, always-on access to the data you care about — all in one place.

Reporting Ninja: Best Looker Studio connector

If you’re an agency tired of juggling fragmented connectors and rebuilding the same metrics in every report — Reporting Ninja was built for you.

It pulls all your marketing data into Looker Studio with centralized authorizations, reusable calculated metrics, and real-time syncing — no patchwork setup, no waiting, and no extra connector fees. Everything runs through one unified plan, including access to Google Sheets and a custom reporting platform.

It’s built for agencies that need reliable reporting across multiple platforms, without paying enterprise prices or managing a mess of tools.

Key features

#1: Centralized authorizations and simultaneous logins

With Reporting Ninja, all your data connections and authorizations are managed in one place — not scattered across multiple Looker Studio sources like they are with many other tools. That means simpler access control, better organization, and fewer headaches when managing client accounts.

You can also have multiple team members working in Looker Studio at the same time without risking broken connections — a must for agencies with shared reporting workflows.

#2: Reusable calculated metrics

With Reporting Ninja, you only need to define key performance formulas like ROAS or blended CPA once. They're then automatically available across all Looker Studio reports — no rework required.

#3: Real-time data and multiple destinations

Data pulls happen in real time – no waiting for imports or sync delays. Plus, your plan gives you access to Google Sheets, Looker Studio, and Reporting Ninja’s custom dashboard builder — all without juggling separate subscriptions.

#4: Localized dimension and metric fields

You can use language files to rename dimensions and metrics in your preferred language — making it easier to deliver client reports in multiple languages or collaborate with global teams.

Pricing

Plan	Pricing (billed monthly)	Reports (custom platform)	Users (custom reports)	Looker Studio connectors	Google Sheets add-on
Starter	$20/month	10 reports	4 users	10 accounts of each type, Unlimited reports	10 accounts of each type, Unlimited reports
Small	$40/month	30 reports	8 users	30 accounts of each type, Unlimited reports	30 accounts of each type, Unlimited reports
Medium	$70/month	70 reports	12 users	70 accounts of each type, Unlimited reports	70 accounts of each type, Unlimited reports
Large	$120/month	150 reports	16 users	150 accounts of each type, Unlimited reports	150 accounts of each type, Unlimited reports

💡 Note: Every plan gives you full access to Looker Studio, Google Sheets, and Reporting Ninja’s custom reporting platform, without any extra connector costs. Plus, the no-commitment 15-days free trial makes it easy to test everything upfront.

Where Reporting Ninja shines

Centralized data authorizations: Keeps all your data connections and authorizations in one place, eliminating fragmented logins across different Looker Studio data sources.
Reusable calculated metrics: Set up your core metrics once, then reuse them across every report without rebuilding formulas.
Multiple destinations under one plan: One plan, three destinations — Looker Studio, Google Sheets, and custom dashboards all included.

Where Reporting Ninja falls short

No built-in data transformation: Reporting Ninja is designed for direct, ready-to-use data pulls. It doesn’t include data transformation pipelines like Funnel.io, which may be important if your team needs to clean or model data before reporting.

Customer reviews

“Throughout my years in the marketing field, I've firsthand experienced the challenges agencies face when crafting reports for clients. It's essential to have tools that enable effective digital marketing management and brand image strengthening, all while meeting client expectations. Reporting Ninja has proven to be an exceptionally effective and user-friendly solution in this regard.” - Marta Meyrick, Marketing Hero

“It took us some time to find the solution to seamlessly build custom reports with a high degree of personalization. Our reports have now all the required information the way we want it, including amazing visualizations.” - Angela Bridgers, NH Digital

Who Reporting Ninja is best for

Marketing agencies: Need unified data connections, reusable metrics, and multi-destination reporting — all under one simple, affordable plan.
Freelance PPC specialists: Want real-time data pulls and calculated metrics without paying for multiple tools.
Small to mid-sized teams: Need centralized connector management at a lower cost than enterprise tools like Funnel.io or Supermetrics.

Connect all your marketing data with Reporting Ninja

Ready to centralize your Looker Studio reporting and save hours each week?

Try Reporting Ninja today – the affordable, unified connector built for agencies and marketing teWindsor.ai focuses on one thing: marketing attribution.ams that need reliable data, reusable metrics, and multiple destinations under one plan.

#2: Supermetrics

Supermetrics is one of the oldest names in the connector space — and its main strength is breadth.

It offers integrations with over 100 platforms, covering everything from ad channels to CRMs to finance tools. That makes it a viable choice for large teams managing a wide variety of data sources.

Just be aware: the pricing jumps quickly, and accessing advanced features or multiple destinations can get expensive fast.