7 White label marketing tools to boost client retention & revenue

Your reporting tools might be white label—but your reputation isn’t.
Clients expect polished, professional reports that look like they came from you, not a third-party vendor. 

But most tools fall short: limited branding, rigid templates, and pricing that balloons the moment you scale.

That’s why we’ve rounded up the 7 best white label marketing tools for agencies in 2025.

 Each one is vetted for real-world use: pricing transparency, full branding control, and features that actually support how modern agencies work.

Whether SEO reporting tools, automating lead-gen workflows, or offering multiple services under your own brand, this guide will save you from demo fatigue and help you find the right fit.

Let’s dive in…

Tool comparison at a glance

Reporting Ninja: best white label marketing tool

Reporting Ninja provides agencies with complete white-label control over how they deliver client reports. Our custom reports platform—available in every plan—lets you create branded dashboards, host them on your own domain, and automate delivery across key channels like Google Ads, Meta, LinkedIn, and GA4. 

Unlike other tools that sneak in vendor branding or restrict design options, Reporting Ninja keeps everything under your name. It’s fast, flexible, and built for agencies that want professional, scalable reporting without compromising their brand.

Key features

From client portals to fully branded PDF exports, here are three features that make Reporting Ninja a go-to for agencies that care about presentation and client experience

White label marketing reports

Create fully branded reports in just a few clicks. Upload your agency logo, choose your brand colors, and control how reports are presented—no Reporting Ninja branding anywhere. Send via email, download as PDF, or give clients live dashboard access.

Branded client portal with custom domain

‍Give clients 24/7 access to their own dashboards through a custom domain that looks and feels like your agency’s platform. The portal is mobile-friendly and fully responsive, so your clients can check their metrics from any device, anytime—without contacting you for updates.

Complex reporting made simple

Whether you're pulling data from GA4, Meta Ads, or LinkedIn, Reporting Ninja lets you build in-depth reports in minutes. No need to wrestle with filters or code—just choose your widgets, select the data source, and structure the report the way you want.

Pricing

Reporting Ninja offers one simple, all-inclusive pricing model. All plans include access to the custom reports platform, Looker Studio connectors, and Google Sheets integrations—no paywalls or upsells.

Where Reporting Ninja shines

• White label without limitations
  Your logo, your domain, your brand—no fine print. Many tools claim white label but still send reports from their own email or require branding upgrades. Reporting Ninja gives you full control from day one.
• Faster reporting workflows
  Build multi-channel reports in minutes with drag-and-drop widgets and reusable templates. No manual wrangling, no learning curve—ideal for agencies with fast client turnaround needs.
• All-in access across plans
  Whether you're on the $20 plan or the $120 plan, you get access to every connector, every branding feature, and every reporting destination. No paywalls, no feature-gating.

Where Reporting Ninja falls short

• Not a full marketing suite: Reporting Ninja focuses solely on white label reporting. It doesn’t include CRM tools, funnel builders, or email automation—so you’ll still need other platforms for client acquisition and communication.

Customer reviews

"The tool is very easy to use. The reports are very detailed and look great! My clients are very impressed when they receive a report from us.” - verified Capterra reviewer

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Who Reporting Ninja is best for

• Agencies that prioritize brand presentation
  If white labeling isn’t optional for you—if your reports need to look like they came from your agency, not a tool—Reporting Ninja delivers that polish out of the box.
• Multi-channel performance teams
  Running campaigns across Meta, Google, LinkedIn, and GA4? Reporting Ninja consolidates it all into clean, cross-platform reports your clients can actually understand.

Make your agency look as good as your results - start your free trial.

DashThis: best for SEO-focused agencies

DashThis is a white label reporting tool built primarily for SEO and digital marketing agencies. It focuses on simplicity, offering templated dashboards that connect to popular platforms like Google Analytics, Google Ads, and SEMrush.

Key features

• Pre-built templates: Create reports instantly using preset layouts optimized for SEO, PPC, and social media.
• Quick integrations: Connect to 30+ platforms, including Google Ads, Facebook Ads, Ahrefs, and HubSpot.
• White label branding: Add your logo and color scheme, and share via a branded URL.

Pricing

Where DashThis shines.

• SEO-ready templates: Pre-configured layouts make SEO reporting fast and repeatable.
• Clean client sharing options: Reports can be accessed via email or a branded live link.

Where DashThis falls short

• Limited design flexibility: You can’t customize the layout or structure beyond the templates provided.
• White label is tiered: You’ll need to upgrade for full branding (custom domain + email branding).
• Fewer integrations: It covers the basics, but lacks depth across non-SEO platforms.

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Customer reviews

“I really like how user-friendly the interface is. It’s straightforward, and I can quickly visualize my data. The ability to integrate with different data sources is a huge plus because it keeps everything in one place. One downside is the pricing; it can be a bit steep for smaller teams.” - Mohammed S., verified G2 reviewer

Who DashThis is best for

• SEO-focused freelancers and agencies: Ideal if you just need to report on a handful of SEO or PPC platforms and want fast, no-fuss setup.

Vendasta: best for reselling multiple services under one platform

From marketing automation and CRM to fulfillment and reporting, Vendasta gives you an entire backend to run your agency under your own brand. While its breadth is impressive, the platform comes with a learning curve and a price tag that reflects its “all-in-one” positioning.

Key features

• White label client dashboard: Manage products, services, and reports all in one branded login portal.
• Built-in CRM and marketing tools: Track leads, automate emails, and handle client communication inside the platform.
• Marketplace for reselling: Offer 250+ services—from SEO and listings to reputation management—under your own brand.

Pricing

Where Vendasta shines

• Complete agency infrastructure: One platform to handle CRM, sales, fulfillment, and reporting—branded as your own.
• Marketplace reselling: Add services instantly to your offering without building them in-house.
• Client management built-in: Handle billing, support, and upsells from a central dashboard.

Where Vendasta falls short

• Expensive for small teams: Minimum monthly spend is high, and custom pricing can be a barrier for new agencies.
• Steeper learning curve: With so many tools in one platform, onboarding and setup can feel overwhelming at first.
• Basic reporting features: Reporting exists but isn’t a core strength—limited customization compared to dedicated tools like Reporting Ninja.

Customer reviews

“The product is good and is a well received concept when speaking to my clients. However, you then demo the product them and you find yourself saying a lot of “ click here, go here, then to do this go here “ etc. The user journey for reputation management/ customer voice is horrible. It’s a shame as it could be so much better.” - verified G2 reviewer

Who Vendasta is best for

• Agencies reselling digital services: Ideal for companies that want to offer SEO, listings, and more through a full white label backend—with infrastructure to match.

GoHighLevel: best for lead generation and client communication automation

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GoHighLevel is a white label CRM and funnel automation platform designed for lead-gen agencies. It combines client messaging, sales pipelines, email marketing, and appointment scheduling in one dashboard.

Key features

• White label CRM and messaging: Rebrand the platform with your own logo and use a custom domain for your clients to log in.
• Sales funnels and automations: Build drag-and-drop landing pages, automate email/SMS follow-ups, and manage pipelines in one place.
• Client communication tools: Two-way texting, call tracking, and appointment reminders—all fully white labeled.

Pricing

Where GoHighLevel shines

• Automates client acquisition: Funnel builders, email sequences, and pipelines let you manage lead flow from start to finish.
• Communication-focused tools: Built-in texting, email, and voicemail drops reduce tool switching.
• Full white label CRM: Let clients log in to a branded experience, complete with automations and contact tracking.

Where GoHighLevel falls short

• Reporting is limited: Dashboards exist, but customization and design options are minimal compared to reporting-focused tools.
• Can feel bloated: Agencies just needing reporting may find the platform overwhelming.
• Higher learning curve: It takes time to configure automations, integrations, and white label settings.

Customer reviews

“Great product but too difficult to navigate for layment.” - verified G2 reviewer

Who GoHighLevel is best for

• Lead-gen and funnel-focused agencies: If your business revolves around client acquisition and automation—not just reporting—GoHighLevel gives you the full toolkit.

Swydo

Swydo is a white label reporting platform built for digital marketing agencies that focus on PPC, SEO, and analytics services. It supports automated reporting across platforms like Google Ads, Facebook, LinkedIn, and GA4, with templated reports and KPI tracking baked in. Agencies can add their own branding and set up scheduled email delivery for recurring reports.

While Swydo is affordable, starting at $49/month, it’s more limited in layout flexibility and integrations compared to tools like Reporting Ninja. That said, it’s a practical option for agencies managing campaign performance who want a streamlined, branded reporting experience without the learning curve.

ReportGarden

ReportGarden is a white label reporting platform tailored to PPC and performance marketing agencies. It supports integrations with major ad platforms like Google Ads, Facebook Ads, and Bing Ads, while also offering built-in tools for invoicing and client proposals. Agencies can create branded dashboards, automate report delivery, and share performance metrics with clients via a custom subdomain. 

While it excels in paid media reporting, the platform is less flexible when it comes to layout customization and multi-channel integrations. 

Pricing starts higher than most competitors, but the bundled billing features make it appealing to agencies managing paid ad campaigns at scale.

AgencyAnalytics

AgencyAnalytics is a plug-and-play white label dashboard tool built for agencies managing multi-channel campaigns. 

With over 80 native integrations—including GA4, Facebook, HubSpot, and Mailchimp—it’s designed to centralize client data from SEO, PPC, email, and social platforms including performance insights tied to key email marketing KPI's into one branded portal. Agencies can create read-only dashboards on custom subdomains and automate report delivery with logo and color customization included across all plans. 

While it's easy to set up and visually clean for clients, its layout is rigid and offers limited control over custom metrics. 

Pricing is tied to dashboard volume, which can add up for fast-scaling teams.

How to choose white label marketing automation software

White label platforms can look similar on the surface—but dig deeper, and the differences matter. From branding control to integration depth and pricing models, the right tool should match how your agency actually works. Here’s what to look for when deciding which platform truly fits your client workflows and growth goals.

Branding control

The whole point of white label software is to make it feel like it’s yours—not a tool you’re borrowing. Look for platforms that let you:

• Add your logo and brand colors
• Remove vendor references entirely
• Use a custom domain for client access

Many tools only go halfway here. You might get a logo upload, but still send reports from the vendor’s domain.

Reporting Ninja gives you full control—branded reports, client portals, and your own URL, no trace of us.

Integration depth

A tool’s value is limited by what it can connect to. Make sure it supports the platforms you use most—whether that’s Google Ads, Meta, LinkedIn, or GA4—and ideally includes:

• SEO tools (like Ahrefs, SEMrush)
• Email platforms (like Mailchimp, HubSpot)
• CRM or sales data (if relevant to your services)

Reporting Ninja supports 30+ integrations across ad, analytics, and social platforms—and all are included in every plan.

Report design flexibility

Some tools offer beautiful templates but give you almost no layout control. Others offer raw flexibility but take hours to configure.

You want something in the middle:

• Easy building
• Adjustable widgets
• Custom metrics and filters
• Optional automation for recurring reports

With Reporting Ninja, you can create tailored reports in minutes, whether you're visualizing LinkedIn data or blending metrics from multiple sources.

Solve your white label marketing automation challenges with Reporting Ninja

Your clients don’t need to know what tools you use—but they’ll notice if your reports don’t reflect your brand. Whether you're managing 5 clients or 50, Reporting Ninja gives you complete control over how you present performance data—logo, domain, colors, and all.

If you’re ready to simplify your reporting process and show up like the polished agency you are, it starts here.

Start your free trial today—no branding, no barriers.

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