7 White label marketing tools to boost client retention & revenue

Your reporting tools might be white label—but your reputation isn’t.
Clients expect polished, professional reports that look like they came from you, not a third-party vendor.
But most tools fall short: limited branding, rigid templates, and pricing that balloons the moment you scale.
That’s why we’ve rounded up the 7 best white label marketing tools for agencies in 2025.
Each one is vetted for real-world use: pricing transparency, full branding control, and features that actually support how modern agencies work.
Whether SEO reporting tools, automating lead-gen workflows, or offering multiple services under your own brand, this guide will save you from demo fatigue and help you find the right fit.
Let’s dive in…
Reporting Ninja provides agencies with complete white-label control over how they deliver client reports. Our custom reports platform—available in every plan—lets you create branded dashboards, host them on your own domain, and automate delivery across key channels like Google Ads, Meta, LinkedIn, and GA4.
Unlike other tools that sneak in vendor branding or restrict design options, Reporting Ninja keeps everything under your name. It’s fast, flexible, and built for agencies that want professional, scalable reporting without compromising their brand.
From client portals to fully branded PDF exports, here are three features that make Reporting Ninja a go-to for agencies that care about presentation and client experience
White label marketing reports
Create fully branded reports in just a few clicks. Upload your agency logo, choose your brand colors, and control how reports are presented—no Reporting Ninja branding anywhere. Send via email, download as PDF, or give clients live dashboard access.
Branded client portal with custom domain
Give clients 24/7 access to their own dashboards through a custom domain that looks and feels like your agency’s platform. The portal is mobile-friendly and fully responsive, so your clients can check their metrics from any device, anytime—without contacting you for updates.
Complex reporting made simple
Whether you're pulling data from GA4, Meta Ads, or LinkedIn, Reporting Ninja lets you build in-depth reports in minutes. No need to wrestle with filters or code—just choose your widgets, select the data source, and structure the report the way you want.
Reporting Ninja offers one simple, all-inclusive pricing model. All plans include access to the custom reports platform, Looker Studio connectors, and Google Sheets integrations—no paywalls or upsells.
"The tool is very easy to use. The reports are very detailed and look great! My clients are very impressed when they receive a report from us.” - verified Capterra reviewer
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DashThis is a white label reporting tool built primarily for SEO and digital marketing agencies. It’s one of several tools for digital marketing agencies that focus on simplicity, offering templated dashboards that connect to popular platforms like Google Analytics, Google Ads, and SEMrush.
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“I really like how user-friendly the interface is. It’s straightforward, and I can quickly visualize my data. The ability to integrate with different data sources is a huge plus because it keeps everything in one place. One downside is the pricing; it can be a bit steep for smaller teams.” - Mohammed S., verified G2 reviewer
From marketing automation and CRM to fulfillment and reporting, Vendasta gives you an entire backend to run your agency under your own brand. While its breadth is impressive, the platform comes with a learning curve and a price tag that reflects its “all-in-one” positioning.
“The product is good and is a well received concept when speaking to my clients. However, you then demo the product them and you find yourself saying a lot of “ click here, go here, then to do this go here “ etc. The user journey for reputation management/ customer voice is horrible. It’s a shame as it could be so much better.” - verified G2 reviewer
GoHighLevel is a white label CRM and funnel automation platform designed for lead-gen agencies. It combines client messaging, sales pipelines, email marketing, and appointment scheduling in one dashboard.
“Great product but too difficult to navigate for layment.” - verified G2 reviewer
Swydo is a white label reporting platform built for digital marketing agencies that focus on PPC, SEO, and analytics services. It supports automated reporting across platforms like Google Ads, Facebook, LinkedIn, and GA4, with templated reports and KPI tracking baked in. Agencies can add their own branding and set up scheduled email delivery for recurring reports.
While Swydo is affordable, starting at $49/month, it’s more limited in layout flexibility and integrations compared to tools like Reporting Ninja. That said, it’s a practical option for agencies managing campaign performance who want a streamlined, branded reporting experience without the learning curve.
ReportGarden is a white label reporting platform tailored to PPC and performance marketing agencies. It supports integrations with major ad platforms like Google Ads, Facebook Ads, and Bing Ads, while also offering built-in tools for invoicing and client proposals. Agencies can create branded dashboards, automate report delivery, and share performance metrics with clients via a custom subdomain.
While it excels in paid media reporting, the platform is less flexible when it comes to layout customization and multi-channel integrations.
Pricing starts higher than most competitors, but the bundled billing features make it appealing to agencies managing paid ad campaigns at scale.
AgencyAnalytics is a plug-and-play white label dashboard tool built for agencies managing multi-channel campaigns.
With over 80 native integrations—including GA4, Facebook, HubSpot, and Mailchimp—it’s designed to centralize client data from SEO, PPC, email, and social platforms including performance insights tied to key email marketing KPI's into one branded portal. Agencies can create read-only dashboards on custom subdomains and automate report delivery with logo and color customization included across all plans.
While it's easy to set up and visually clean for clients, its layout is rigid and offers limited control over custom metrics.
Pricing is tied to dashboard volume, which can add up for fast-scaling teams.
For a deeper breakdown of Agency Analytics pricing, including plan details, feature restrictions, and client minimums check out our full analysis.
White label platforms can look similar on the surface—but dig deeper, and the differences matter. From branding control to integration depth and pricing models, the right tool should match how your agency actually works. Here’s what to look for when deciding which platform truly fits your client workflows and growth goals.
The whole point of white label software is to make it feel like it’s yours—not a tool you’re borrowing. Look for platforms that let you:
Many tools only go halfway here. You might get a logo upload, but still send reports from the vendor’s domain.
Reporting Ninja gives you full control—branded reports, client portals, and your own URL, no trace of us.
A tool’s value is limited by what it can connect to. Make sure it supports the platforms you use most—whether that’s Google Ads, Meta, LinkedIn, or GA4—and ideally includes:
Reporting Ninja supports 30+ integrations across ad, analytics, and social platforms—and all are included in every plan.
Some tools offer beautiful templates but give you almost no layout control. Others offer raw flexibility but take hours to configure.
You want something in the middle:
With Reporting Ninja, you can create tailored reports in minutes, whether you're visualizing LinkedIn data or blending metrics from multiple sources.
Your clients don’t need to know what tools you use—but they’ll notice if your reports don’t reflect your brand. Whether you're managing 5 clients or 50, Reporting Ninja gives you complete control over how you present performance data—logo, domain, colors, and all.
If you’re ready to simplify your reporting process and show up like the polished agency you are, it starts here.
Start your free trial today—no branding, no barriers.
Sign up for a 15 days free trial. No credit card required.