Whatagraph pricing plans: Full breakdown & features (2026 review)

If you’re looking up Whatagraph pricing plans, you’re probably trying to answer one simple question: what will this cost your team once you connect all your client accounts?

Here’s the short answer. Whatagraph’s paid plans start at 249€/month (monthly billing), scale to 624€/month, and then move to custom pricing at the top tier. The bigger factor being the number of credits (data sources), not users or report volume. 

In this review, you’ll get the full plan breakdown, what each tier includes, and a practical way to translate “credits” into what you’ll actually pay.

How much does Whatagraph cost?

Whatagraph has three paid tiers: Start, Boost, and Max. Pricing is listed in euros and varies based on billing frequency. 

The main cost driver is source credits (connected data sources), not seats. All paid plans include unlimited users and unlimited reports, so you typically upgrade when you need more data sources or advanced integrations. 

Reporting Ninja: An alternative

Reporting Ninja is a practical alternative for teams comparing Whatagraph alternatives, especially if credit-based pricing feels limiting as you scale.

Instead of tying costs to abstract “source credits”, Reporting Ninja prices plans based on the number of connected accounts per platform type. This makes costs easier to forecast as you add clients or channels.

The platform is built for agencies and performance teams that need fast, repeatable marketing reports across multiple formats. Reporting Ninja is a 3-in-1 reporting setup:

• Looker Studio connectors for client-facing dashboards
• Google Sheets add-on for exports, QA, and custom workflows
• A built-in reporting interface for dashboards and scheduled reports

What typically makes Reporting Ninja a better fit in comparison:

• Lower entry point, starting at $20 per month
• Multiple reporting destinations included in every plan
• Predictable scaling based on connected accounts by platform
• Flexible setup for agencies managing many clients and channels
• All connectors and all destinations are included in every plan (Looker Studio, Google Sheets, and the built-in reports platform).

Reporting Ninja pricing 

Start the free trial to see how Reporting Ninja builds client-ready reports across dashboards, Looker Studio, and Google Sheets in just a few steps.

{{cta-block-v1}}

Whatagraph pricing plans: A breakdown

Whatagraph’s pricing is mostly driven by how many data sources you need (credits). Each plan tier increases those limits and unlocks more advanced features for agencies managing multiple clients, more complex reporting setups, or higher-volume delivery. 

The sections below break down the key pricing drivers so you can estimate the real cost before you commit.

#1: Source credits (data sources)

Whatagraph pricing is built around source credits. In practice, this is the number of data sources you can connect across client accounts and platforms. 

The Start plan includes 20 source credits, while Boost includes 60, and Max is custom. If you manage many clients or connect multiple ad accounts per client, you can hit these limits quickly, which is the most common reason teams move up a tier.

Example: what source credits look like for a typical agency

• 10 clients
• Each client has: GA4 (1) + Google Ads (1) + Meta Ads (1) = 3 sources
• 10 × 3 = 30 credits

Start (20) won’t cover this; you’re pushed toward Boost (60). And, of course, if a few clients have multiple ad accounts (e.g., 2 Google Ads accounts, 2 Meta accounts), the total quickly moves up even further.

Source credits by plan

#2: Billing frequency (monthly vs annual)

Whatagraph’s list price depends on how you pay.

If you pay month-to-month, you pay significantly more for the same plan. This matters if you’re still validating the tool, because the “real” cost of trying it for a few months is closer to the monthly billing rate, not the discounted annual price.

Monthly vs annual pricing by plan

#3: Feature access by tier (what you unlock as you upgrade)

Whatagraph plans don’t just increase your source credits. Higher tiers also unlock more advanced reporting features, stronger branding controls, and higher-touch support. 

In practice, this means you may need Boost (or Max) even if your credit needs are modest, simply because a required feature is locked behind a higher plan. This is common for agencies that need more complex data transformations, client-facing branding, or more direct support.

Examples of what typically changes by tier:

#4: Max plan is custom pricing (and usually negotiated)

Whatagraph’s Max tier isn’t a fixed price. It’s a custom plan, which typically means the cost depends on your reporting setup and the scale of what you’re trying to connect and automate. 

If you’re close to the Boost limits, or you need enterprise-level requirements (more sources, stricter permissions, higher support expectations), Max is where pricing becomes a negotiation rather than a published rate.

What changes when pricing becomes custom?

Whatagraph hidden costs

Whatagraph’s headline pricing is straightforward, but your total spend can rise depending on how you use the platform. The biggest “hidden” costs are usually tied to scaling and plan constraints rather than surprise fees.

• Paying monthly instead of annually increases the cost of the same plan (for example, Start is €249/month vs €199/month on annual billing).
• Source credits can become the real cost driver as you add more client accounts and channels, which often pushes teams into Boost or custom Max.
• Max pricing is custom, so budgeting becomes harder at the top end because the final rate depends on negotiation and scope.

Whatagraph pros & cons

Whatagraph is a polished reporting platform with clear strengths, but its pricing model can be a limiting factor as you scale.

Pros

• Unlimited users and unlimited reports on paid plans, which helps if multiple people need access.
• Annual billing reduces the effective monthly cost compared to month-to-month pricing.

Cons

• Pricing scales with source credits, so costs can rise quickly as you add more client accounts and channels.
• White-labeling is only available starting on the Boost plan, meaning many agencies effectively start at €499/month (annual billing) or €624/month (monthly billing), which makes budgeting less predictable at scale.

If pricing predictability is a concern as your client base grows, explore how Reporting Ninja approaches reporting without credit-based limits. Start the free trial to see how its account-based pricing works in real reporting workflows.

Who is Whatagraph best for?

Whatagraph is best suited to teams that manage recurring marketing reporting and rely heavily on automated reporting tools to deliver dashboards and reports at scale.

#1: Small to mid-sized marketing agencies with stable client lists

If your client roster is relatively steady and you know roughly how many ad accounts and analytics sources you’ll connect, Whatagraph can be a good fit. The unlimited users and reports help when multiple team members need access, while credits keep pricing tied to connected sources rather than seats.

#2: In-house marketing teams managing multi-channel performance reporting

If you run reporting across several channels (Google Ads, Meta, GA4, etc.) and need consistent dashboards for leadership or stakeholders, Whatagraph’s tiered plans can work well. It’s most cost-effective when your source count stays within the included credit range.

#3: Larger agencies that need a custom plan and higher support

If you operate at a higher scale and expect to exceed Boost limits, Max may be the right tier. This is typically for agencies that need custom source limits, more direct support, and enterprise-style requirements like stricter permissions.

Whatagraph customer reviews

Across review platforms, Whatagraph is consistently praised for saving time on recurring client reporting and for responsive support. 

The most common complaints are about pricing value at scale, occasional data connection friction, and gaps in coverage for certain ad platforms or advanced customization needs.

Positives

One G2 reviewer who tested the platform extensively over several months highlights Whatagraph’s drag-and-drop report builder as a major time-saver, noting how quickly client-ready dashboards can be created without manual formatting. 

Complaints

Negative feedback on G2 most often focuses on flexibility and setup complexity rather than core reporting value. One review points out that report layouts are constrained by pre-defined grids, which can limit customization for teams with specific formatting needs. 

The same feedback mentions that source-level filtering, especially in Google Analytics, takes time to learn, and that configuring Facebook Ads data to show the right campaigns and ad sets can be more involved than expected. 

Alternative to Whatagraph: Reporting Ninja

If you want client-ready reporting without pricing tied to source credits, Reporting Ninja is a practical alternative. It’s designed for marketers and agencies that need repeatable reporting workflows, with clear pricing that starts lower and scales predictably as you add accounts.

What Reporting Ninja tends to do better for the price:

• Lower entry cost (from $20/month)
• Multiple reporting destinations in one tool (Looker Studio, Google Sheets, and in-app dashboards)
• Pricing based on connected accounts by type, which is easier to forecast than credit-style models

Looker Studio connectors built for agency reporting

Reporting Ninja gives you connectors built specifically for Looker Studio. The key benefit is speed: you can build repeatable templates, connect the same platform types across clients, and keep delivery consistent without rebuilding reports every month.

Google Sheets add-on for quick exports and custom workflows

If your team still uses Sheets for custom analysis, pacing dashboards, or internal QA, the Google Sheets add-on is a strong advantage. You can pull data into Sheets in a structured way, then use it for custom calculations, internal reporting, or sharing without forcing everything into a dashboard tool.

Reporting Ninja pricing (comparison)

Reporting Ninja pricing starts at $20/month, and plans scale mainly by the number of connected accounts of each type (for example, Google Ads, Meta Ads, GA4).

Example scenario (30-client agency)

Setup: 30 clients, each with Meta Ads + Google Ads (60 total sources/accounts), white labeling required.

Does Whatagraph pricing fit your budget?

Whatagraph can work if your source count stays stable. But if you scale by adding clients and channels, credits become the real cost driver and budgeting gets tougher—especially at Max. For more predictable scaling, Reporting Ninja is a practical alternative. 

‍Start the free trial and test your real account mix end-to-end.

{{cta-block-v1}}

‍