7 Best automated reporting tools & software for 2025

Building client reports shouldn’t take all day. But, without the right tool, marketers waste hours pulling data, cleaning spreadsheets, and reformatting slides—only to do it all again next week…

If you're searching for the best automated reporting tools in 2025, Reporting Ninja is a strong starting point—built for agencies, packed with features, and surprisingly affordable.

Of course, every team works differently, so we’ve compared the top tools side by side—what they’re best at, where they’re limited, and how to choose the right one for you.

We’ve done the legwork, so you don’t have to.

Let’s dive in.

Comparison table: Top 7 automated reporting tools (2025)

Reporting Ninja: best automated reporting software for agencies

Reporting Ninja is a purpose-built reporting solution for digital marketers and agencies who value speed, flexibility, and control. Unlike most tools that lock you into a single output, Reporting Ninja automates delivery to three destinations—Looker Studio, Google Sheets, and its own fully featured custom reports platform—all included in every plan.

What truly sets it apart is the depth of its native reporting engine. You can build polished, multi-page reports using a simple, modular builder—no clunky exports, coding, or third-party add-ons required.

Key features

Reporting Ninja stands out among automated reporting tools by offering advanced capabilities without the usual complexity or pricing traps. Here are three core features users love:

Build beautiful and complex reports

Create multi-page reports with customizable charts, tables, and KPIs. The builder is clean, modular, and made for precision—ideal for client-facing documents.

White-label marketing reports

‍Upload your logo, brand the dashboard, and even use your own domain. Clients never see “Reporting Ninja”—just a polished, professional report under your name.

Ready-to-use templates and widget library

‍Choose from pre-built marketing templates or assemble your own using dozens of drag-and-drop widgets. From SEO to PPC, the setup time is minimal.

Automated marketing report scheduling

‍Send reports daily, weekly, or monthly without lifting a finger. Clients can get reports via email or access real-time dashboards through a secure portal.

Pricing

Where Reporting Ninja shines

• Multi-destination automation: Unlike many tools that lock you into one export format, Reporting Ninja lets you send reports to Google Sheets, Looker Studio, and its own platform—simultaneously, without extra add-ons.
• True white-labeling: Add your logo, customize colors, and even use your own domain. Your clients never see “Reporting Ninja,” making your reports look fully branded and professional.
• Transparent pricing with full access: Every plan includes access to all major features—no upsells, hidden modules, or connector limits. You only pay more for scale, not core functionality.

Where Reporting Ninja falls short

• Not built for BI pros: Reporting Ninja is designed for marketers, not data scientists. It prioritizes clean reporting over deep querying or visual complexity.

Customer reviews

“I had already worked with other tools, but the balance between automation, customization, and the visuals offered by Reporting Ninja meets all my needs. The ability to integrate data from various marketing channels and turn them into such well-crafted reports saves us a lot of time while enhancing our clients' experience.” - Stephanie Barbieri, Studio 33

Who Reporting Ninja is best for

• Agencies: Needing branded, scalable client reports with minimal overhead.
• Freelancers: Who want pro-level reporting without enterprise-level pricing.
• In-house marketers: Looking to automate recurring reports across multiple channels.

Start automating reports the smarter way with Reporting Ninja 

DashThis: best for visual dashboards
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DashThis is built for marketers who want quick, good-looking dashboards without fiddling with spreadsheets. Its core strength is simplicity—pre-made dashboard templates, clean visualizations, and a quick setup. That said, it doesn’t support destinations like Google Sheets or Excel, so it’s less flexible than Reporting Ninja for multi-format delivery.

Key features

• Pre-built dashboard templates: Choose from ready-to-go layouts for common channels like Google Ads, Facebook, and LinkedIn.
• Link sharing & live dashboards: Share real-time dashboards with clients via link access—no login required.
• Custom branding: Upload logos and adjust color themes for basic white-labeling.
• Simple drag-and-drop builder: Add and arrange widgets using a visual interface with no learning curve.

Pricing

Where DashThis shines

• Fast setup: From signup to finished report in under 15 minutes.
• Client-friendly visuals: Sleek design makes client updates easy to digest.

Where DashThis falls short

• No spreadsheet export: Can’t export data to CSV or Google Sheets.
• Less control over formatting: Report layouts are visual-first, not data-deep.

Customer reviews

“With DashThis I liked the concept of being able to see all of our statistics in one space. However, upon actually setting up the program with our platforms and intergrations, I found the program very finicky and often times the stats that were in DashThis were not accurately reflected stats.” - Verified G2 user

Who DashThis is best for

• Visual-first agencies: Wanting fast, attractive reports with minimal setup.
• Freelancers: Needing low-maintenance reporting without spreadsheets.

Looker Studio: small teams already working with Google

Looker Studio (formerly Google Data Studio) is a free reporting tool for small teams using Google products. You can build custom dashboards with data from GA4, Google Ads, BigQuery, and more—no coding needed. It’s easy to use and share, but pulling in non-Google data may require paid connectors.

Key features

• Free to use: No cost for standard users or basic connectors.
• Google-native integrations: Deep support for GA4, Search Console, Ads, Sheets, and BigQuery.
• Interactive dashboards: Users can filter and explore data directly in the report.

Pricing

Where Looker Studio shines

• Free and accessible: Ideal for teams with no reporting budget.
• Google-first: Seamless experience if you’re using Google’s marketing tools.

Where Looker Studio falls short

• Requires add-ons for most external data: Many integrations are locked behind paid connectors.
• Steep learning curve: No official support, limited templates.

Customer reviews

• “Its user-friendly interface and free accessibility for creating insightful data visualizations are what I find best about Looker Studio. Looker Studio can be slow with large datasets and has limitations in data blending and customization.” - Mohammed H., verified G2 review

Who Looker Studio is best for

• Small teams: With basic reporting needs, on a tight budget.
• Google ecosystem users: Who want native support for GA4, Ads, and Search Console.

Whatagraph: best for cross-channel visual reporting

Whatagraph is a visual reporting tool for agencies managing multiple clients and data sources. It blends data from platforms like Google Ads, Meta, and HubSpot into unified, cross-channel dashboards. Designed for visual storytelling, it’s easy to use and client-friendly—but it lacks spreadsheet exports and the deeper customization some teams may need.

Key features

• Multi-source data blending: Combine performance metrics from different platforms in one report.
• Pre-built templates: custom dashboards for SEO, PPC, social, and eCommerce channels.
• Team collaboration tools: Share dashboards with internal teams or clients, assign users, and manage access.

Pricing

Where Whatagraph shines

• Cross-channel data blending: Seamlessly merges metrics from multiple sources.
• Client collaboration: Shareable dashboards with access control for stakeholders.

Where Whatagraph falls short

• Pricing not transparent: Plans require contacting sales, which adds friction for smaller teams that prefer to evaluate tools—and budgets—on their own terms.
• Limited advanced customization: The customization options for charts and layouts are minimal, making it difficult to tailor complex dashboards.

Customer reviews

“Whatagraph makes it very easy to merge APIs from many different sources and the automation is great. You can have all of the data in one place and present it with just one click during meetings. White​ labeling is restricted to just uploading an​ image. I would much prefer a header with a wider variety of options in design, layout, ​and content.” - Jason C., verified G2 review

Who Whatagraph is best for

• Agencies with multiple clients: Managing cross-channel attribution.
• Marketers prioritizing visual impact: Over deep backend customization.

Oviond

Oviond is a user-friendly reporting platform built for agencies that want to centralize data from multiple channels into clear, visual dashboards. It connects with over 100 marketing tools, including Google Ads, Facebook, LinkedIn, and HubSpot, and offers ready-made templates for SEO, PPC, and social media reporting. 

Reports can be scheduled, shared via link, or accessed in branded client portals. 

While it’s a strong option for cross-channel visibility, its focus is more on visuals than deep customization or multi-destination delivery—making it popular with teams who want quick, good-looking reports without needing advanced automation workflows.

AgencyAnalytics

AgencyAnalytics is built for SEO and digital marketing agencies that need automated, client-ready reports with minimal setup. It offers white-label dashboards, rank tracking, backlink monitoring, and over 75 data integrations—including Google Business Profile, Facebook Ads, and SEMrush. 

While it's not the most customizable in terms of layout or raw data exports, what makes it stand out is the combination of SEO reporting tools and client access portals, allowing agencies to deliver live, branded reports with little manual effort. 

Databox

Databox is a mobile-first reporting platform that enables easy real-time tracking of KPIs from anywhere. It pulls in data from dozens of marketing, sales, and customer service tools and displays them in sleek, customizable dashboards—optimized for desktop and mobile. 

With features like goal tracking, alerts, and a well-designed mobile app, it’s ideal for teams that want instant performance visibility without building reports manually. 

It’s not as flexible for exporting data or deep customization, but for exec summaries, leadership check-ins, or small teams on a budget, it’s a smart, low-friction option.

How to choose an automated reporting tool

The best automated reporting tools don’t just send data—they fit your team’s workflow, branding needs, and delivery goals. Here are the key features to focus on—and how Reporting Ninja checks all the right boxes.

Automation and scheduling

Manual report generation is a productivity killer. Your tool should automate delivery on a schedule you control, whether it's weekly summaries or monthly performance recaps.

How Reporting Ninja does it well:
Set and forget reporting. Choose delivery schedules, attach them to client campaigns, and send reports directly to inboxes—or create portal access for always-on viewing.

Multi-destination support

Being able to send reports to different formats—like PDFs, dashboards, Looker Studio, or Google Sheets—matters more than you think. Some tools only offer visual dashboards. Others lock you into one format. Flexibility saves time and futureproofs your reporting.

How Reporting Ninja does it well:
Reporting Ninja includes three output options in every plan: Looker Studio, Google Sheets, and its own custom report builder.

White-label customization

Your reports shouldn’t advertise your reporting software. If you're delivering reports to clients, full branding control—logos, colors, domains—makes your agency look more professional and keeps trust high.

How Reporting Ninja does it well:
Full white-label features are included from the Professional plan onwards. Add logos, edit report styling, and even host client dashboards on your own domain.

A simple way to automate reports with Reporting Ninja

Tired of spending hours pulling data, formatting slides, and juggling tools that don’t quite fit?

If you're an agency, marketer, or small team ready to level up your reporting process—Reporting Ninja offers everything you need. Custom-branded reports, multi-destination automation, a clean builder, and a price point that makes sense.

Ready to cut reporting time and impress your clients? Try Reporting Ninja free