7 Best Whatagraph alternatives & competitors (2026 updated)

Finding a reliable Whatagraph alternative gets harder once you’re managing real client workloads.

What looks good in a demo often breaks down in practice. Dashboards become rigid. Costs climb as you add clients. And reporting workflows that should run quietly in the background start demanding constant attention.

If you’re responsible for recurring client reporting, the tool you choose matters. 

This guide compares the best Whatagraph alternatives for 2026. You’ll see which tools suit who, and where each one makes trade-offs.

Top Whatagraph alternatives: At a glance

Reporting Ninja: best for small agencies looking for a cost-effective reporting solution

Reporting Ninja is built for agencies that run recurring client reports and want those workflows to stay predictable as they scale. 

Instead of charging per connector, per dashboard, or per client, it combines data connectors, report building, and scheduled delivery into a single platform with pricing that remains stable as reporting volume grows.

This makes it a practical alternative to Whatagraph for small and mid-sized agencies that care more about reliability, automation, and cost control than flashy dashboards. 

Reporting Ninja focuses on keeping reporting operationally predictable. Reports pull data consistently, deliver on schedule, and don’t require constant maintenance as you add new clients.

Key features

Reporting Ninja is designed to automate recurring client reporting without introducing extra tools or complex setup.

#1: Predictable pricing as reporting volume grows

All pricing plans include full access to connectors, reporting tools, and delivery features. Agencies don’t pay extra as they add more data sources or scale report output, which makes it easier to forecast costs and avoid reporting tools quietly becoming one of the largest line items in the stack.

#2: All-in-one reporting and connector layer

Reporting Ninja acts as both a data connector and a reporting platform. Agencies can pull data from multiple marketing, PPC, social, and analytics platforms and push it directly into client-ready reports without relying on separate connector subscriptions.

Reports can be delivered via scheduled email, shared online reports, or connected destinations like Google Sheets and Looker Studio, giving agencies flexibility in how clients receive updates.

#3: Built-in scheduling for recurring client delivery

Reports can be scheduled to send automatically on a weekly or monthly cadence. This removes manual exports and last-minute checks and helps agencies maintain consistent client communication without dedicating time every reporting cycle.

Pricing

Where Reporting Ninja shines

• Cost-stable reporting for agencies: Pricing stays predictable as report volume and client count increase, making budgeting easier for smaller teams.
  
  
• Built for recurring workflows: Templates, scheduling, and delivery are designed for reports that run every week or month, not one-off dashboards.
  
  
• Reduced tool sprawl: Combines connectors, reporting, and delivery in one platform instead of relying on multiple subscriptions.

Where Reporting Ninja falls short

• Not an enterprise BI tool: Organisations with highly specialised data sources or internal analytics teams may prefer dedicated pipeline or BI platforms.

Customer reviews

“Throughout my years in the marketing field, I've firsthand experienced the challenges agencies face when crafting reports for clients. It's essential to have tools that enable effective digital marketing management and brand image strengthening, all while meeting client expectations. Reporting Ninja has proven to be an exceptionally effective and user-friendly solution in this regard.” - Marta Meyrick, Marketing Hero

Who Reporting Ninja is best for

• Small and mid-sized agencies: Teams that want affordable, predictable reporting without enterprise-level complexity.
• Account managers and reporting teams: Anyone responsible for delivering recurring client updates on a fixed schedule.
• Agencies consolidating multiple data sources: Teams looking to avoid managing separate connectors, dashboards, and delivery tools.

Start automating your reports with Reporting Ninja today

If you want reporting workflows that scale without surprise costs or ongoing maintenance, Reporting Ninja offers a straightforward way to automate recurring client updates. 

Explore Reporting Ninja and see how much reporting time you can save each month.

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DashThis: Simple dashboards for fast client reporting

DashThis takes a “keep it simple” approach to agency reporting. You get polished dashboards without needing to think about layouts, formulas, or data structure. That makes it easy to roll out client reports quickly, but it also means you’re working within a fixed framework rather than building reports your own way.

Key features

• Prebuilt dashboard templates: DashThis offers ready-made layouts that help agencies create dashboards quickly without heavy configuration.
• Simple widget-based editing: Users can adjust metrics and visualisations with a basic drag-and-drop interface that keeps dashboards easy to manage.
• Client-friendly sharing options: Dashboards can be shared through links or scheduled emails, making recurring reporting straightforward for account managers.

Pricing

Where DashThis shines

• Fast setup: Prebuilt templates make it easy to create dashboards without spending time on custom layouts.
• Client-friendly presentation: The clean visual style suits agencies that send simple performance summaries to clients each month.

Where DashThis falls short

• Limited customisation: Agencies needing granular control over layout, metrics, or visual formatting may find the dashboard options restrictive.
• Connector depth varies: Some integrations offer fewer metrics or configuration options compared to more specialised reporting tools.

Customer reviews

“DashThis has made reviewing our analytics and other metrics an absolute breeze. Rather than having to open multiple programs and sift through all of their windows, DashThis has it all available for us to review. The weakness of DashThis is that it requires knowledge of the other programs it's pulling information from.” - Ethan M., verified G2 review

Who DashThis is best for

• Agencies needing simple dashboards: Teams that want fast setup and straightforward reporting without deep customisation.

Databox: Mobile reporting and goal tracking for growing teams

Databox is built around keeping performance visible at all times, not just at the end of the month. Instead of treating reporting as a client deliverable, it leans into live dashboards, goal tracking, and alerts that teams check throughout the day. 

This works well for managers and operators who want constant visibility, but it’s a different mindset from tools designed primarily for structured, client-ready reports.

Key features

• Mobile-first dashboards: Databox offers real-time performance views through its mobile app, helping teams monitor KPIs throughout the day.
• Goal tracking tools: Users can set targets, compare progress, and track performance trends across campaigns without building custom formulas.
• Prebuilt templates and databoards: Databox provides ready-made dashboard layouts that speed up setup for common marketing and sales metrics.

Pricing

Where Databox shines

• Useful goal-tracking tools: Teams can set targets, measure progress, and compare performance without building custom spreadsheets.
• Wide range of templates: Prebuilt “databoards” help speed up setup for common marketing and sales reporting needs.

Where Databox falls short

• More complex setup: Some users find the onboarding process harder to navigate compared to simpler dashboard tools, especially when connecting multiple data sources.
• Pricing can scale quickly: Costs rise as you add more dashboards or data connections, which may not suit smaller teams.

Customer reviews

“All data sources in one place makes it easy to access critical business metrics. No more searching for data in different platforms like your CRM, Google Analytics, or shopping cart. It is easy to implement and report on business metrics with templates that reflect the data and integrations that I needed. While it has the major business integrations and connections, it needs more connections to work in certain industries.” - Nancy S., verified G2 review

Who Databox is best for

• Managers setting performance goals: Useful for teams that track targets and measure progress across daily or weekly campaigns.

AgencyAnalytics: All-in-one reporting for SEO and marketing agencies

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AgencyAnalytics takes a bundled approach to agency reporting. Rather than focusing only on dashboards, it combines SEO tools, marketing data, reporting, and client access into a single platform. This can reduce tool switching for SEO-focused agencies, but it also means reporting follows a more opinionated structure shaped by the platform’s built-in workflows.

Key features

• Built-in SEO tools: Agencies can track keyword rankings, run site audits, and monitor backlinks without relying on separate SEO software.
• Customisable marketing dashboards: Users can combine SEO, PPC, social, and email data into unified client-facing dashboards.
• Automated client reporting: Scheduled reports and templated layouts make monthly updates faster for account managers.

Pricing

Where AgencyAnalytics shines

• Strong SEO toolkit: Built-in keyword tracking, backlink monitoring, and site audits make it worthwhile for agencies with a strong SEO offering.
• All-in-one reporting: Teams can combine SEO and marketing data in one platform, reducing the need for multiple tools.

Where AgencyAnalytics falls short

• Limited flexibility for custom metrics: Agencies needing granular calculations or advanced data manipulation may find the options restrictive.
• Pricing scales quickly: Agency Analytics costs rise as more client campaigns are added, which may not suit smaller agencies.

Customer reviews

“I love the easy drag-and-drop interface of AgencyAnalytics, which makes it incredibly user-friendly and eliminates the hassle of dealing with complicated platforms. The Google Sheets integration could be a bit easier to use. It's hard to figure out how to use it, and it feels clunky.” - Ben S., verified G2 review

Who AgencyAnalytics is best for

• SEO-focused agencies: Teams that want built-in rank tracking, audits, and backlink tools alongside marketing dashboards.

Looker Studio: Free, flexible reporting for teams that want full control

Looker Studio is a free reporting and visualisation tool that gives teams full control over dashboard design, data blending, and layout. It works best when paired with Google’s native data sources or third-party connectors. 

Looker Studio Pro is available from around $9 per user per project per month for teams that need governance, collaboration, and support. The trade-off is setup and maintenance. Reports must be built and maintained manually, and many non-Google connectors come with additional costs. 

Looker Studio is best suited for analysts and technically confident teams that want maximum flexibility and are comfortable managing their own reporting logic.

Supermetrics: Data pipeline connectors for analysts and marketing teams

‍Supermetrics specialises in pulling marketing and analytics data into destinations like Google Sheets, Looker Studio, Excel, and data warehouses. Its value lies in reliable, well-maintained connectors and flexible scheduling options that support high-volume data pulls. 

Supermetrics pricing starts at around $37 per month for basic use and increases as teams add more data sources, destinations, or warehouse integrations. Because Supermetrics focuses on data extraction only, it doesn’t include dashboards, templates, or client-facing reports, which means teams typically pair it with a separate reporting or BI tool. 

It’s best suited for marketers with an established reporting stack that need dependable data pipelines.

Funnel.io: enterprise-level data collection and modelling for scaling teams

Funnel.io is designed to centralise and standardise marketing data before it reaches a reporting or BI environment. It offers tools to map fields, group metrics, and normalise data across platforms without writing SQL. 

Pricing generally starts at around $120 per month and scales based on data volume, destinations, and feature requirements. Funnel.io does not include built-in dashboards or client reporting, so teams usually connect it to tools like Looker Studio or a data warehouse. 

It’s best suited for scaling agencies and in-house teams that manage large volumes of marketing data and need consistent, warehouse-ready datasets to support more advanced analytics.

Reasons to consider an alternative to Whatagraph

Whatagraph works well for quick, visual dashboards, but it isn’t always the best fit for agencies managing recurring client reporting at scale. Below are the most common reasons teams start evaluating alternatives as their reporting needs grow.

#1: Limited flexibility in report structure

As agencies add more clients, reporting layouts rarely stay consistent. Different stakeholders want different metrics, formats, or levels of detail. Whatagraph relies heavily on predefined dashboard structures, which can make it harder to adapt reports client by client without rebuilding them. 

Tools like Reporting Ninja offer more flexible templates, making it easier to reuse core report structures while adjusting layouts or sections per client.

Reason #2: Rising costs as reporting needs grow

Whatagraph’s pricing can climb as agencies add more dashboards or clients, which makes long-term costs harder to predict. 

For smaller teams, reporting expenses can grow faster than revenue if pricing scales per account or output. Reporting Ninja uses more predictable pricing tiers, which helps agencies forecast reporting costs as client numbers increase.

Reason #3: Limited data handling for complex accounts

Simple dashboards work well for single-channel reporting, but multi-channel campaigns often require pulling data from many sources at once. 

Some teams find Whatagraph limiting when they need broader source coverage or more detailed datasets across platforms. Reporting Ninja focuses on wide connector coverage, helping agencies consolidate more data sources into a single reporting workflow, even if deeper modelling still happens elsewhere.

Start automating your reports with Reporting Ninja today

Choosing a Whatagraph alternative comes down to how predictable you want reporting to be. If your team values stable pricing, flexible templates, and workflows that run reliably every week or month, Reporting Ninja offers a practical way to automate client reporting without adding complexity. 

You can test the platform with a free trial or continue comparing tools to find the setup that fits your agency’s reporting needs.