7 Top ecommerce reporting tools to track sales, customers & growth

If you're searching for the best ecommerce reporting tools, you're probably stuck on one core question:
What’s actually driving my sales—and what’s just noise?

This guide answers that. 

We’ve tested and compared the top tools for ecommerce analytics in 2025 and broken them down by use case, so whether you run a lean Shopify store or a multi-channel DTC brand, you’ll find the right fit.

Let’s get straight to it.

Reporting Ninja: best for marketing-first ecommerce teams using GA4

Reporting Ninja is built for marketers who want full control over how performance data is presented and shared. If you’re running paid campaigns and tracking results in GA4, it helps you turn that cross-channel data into polished, client-ready reports—without relying on developers or complicated setups.

It connects with Google Analytics, ad platforms, and social channels out of the box. And while it doesn’t integrate directly with ecommerce platforms like Shopify, you can bring in store data manually via Google Sheets or Excel—ideal if your sales and margin tracking already lives in spreadsheets.

Key features

Reporting Ninja gives marketing teams full control over how data is structured, visualized, and shared. Here’s what makes it a flexible fit for ecommerce reporting—especially if you’re working with GA4 and custom spreadsheets

Custom reports from cross-channel marketing data

Easily build reports using a structured editor that lets you mix metrics from GA4, Google Ads, Facebook Ads, LinkedIn, and more. Choose from widgets, apply filters, and organize layouts—without touching code.

Google Sheets + Excel data sync

If your ecommerce data lives outside standard integrations (like Shopify), you can sync spreadsheets directly into reports. This lets you blend GA4 data with product sales, inventory, or any other ecommerce metric you’re tracking in Sheets or Excel.

White-label client portal

Create a branded reporting hub with your own domain, logo, and color scheme. Stakeholders get 24/7 access to live dashboards, reducing update requests and manual handoffs.

Pricing

Where Reporting Ninja shines

• Serious value at a lightweight price: Starts at just $20/month with no feature gating across plans. Ideal for growing teams that need advanced reporting without the enterprise markup.
• Custom-fit reporting, no dev work required: Set up dashboards your way, combining GA4 with ad channel data and spreadsheets—no developer support or API wrangling needed.
• Client-ready delivery and branding: White-label portals, scheduled reports, and full customization make it easy to serve internal teams or clients professionally, without back-and-forth.

Where Reporting Ninja falls short

• No plug-and-play ecommerce platform support: There’s no one-click Shopify or WooCommerce integration. If you want ecommerce metrics, you’ll need to import them via GA4 or spreadsheets.
• Not built for real-time monitoring: Designed for performance reporting, not live dashboards—better for reviewing trends than tracking flash sales or live stock.

Customer reviews

“Quickly see all the information about your pages and information from your data sources on one page. Saw the results in pdf and find a chance to convert them to anything you need. All in one place.” - Arda A., verified G2 reviewer

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Who Reporting Ninja is best for

• Performance marketers who hate cookie-cutter dashboards
  You’ve got GA4 and ad data—but you want to control how it’s reported, sliced, and shared. Ninja gives you the reins, minus the dev work.
  
  
• Agencies who need polish without overhead
  Client-ready portals, hands-off delivery, and unlimited scaling on higher tiers make it ideal for lean teams that want to look enterprise.
  
  
• Ecommerce operators working outside the box
  Whether you’re tracking margins in Sheets or stitching together data from multiple tools, Ninja adapts to your setup, without forcing you into a rigid ecommerce template.

Triple Whale: best for Shopify-first DTC brands

Triple Whale is designed for Shopify merchants, with a focus on fast, plug-and-play ecommerce insights. It connects to key platforms like Facebook Ads, TikTok, Google Ads, and Klaviyo, giving DTC teams a centralized view of performance metrics like ROAS, blended CAC, and net profit.

Key features

• Real-time attribution with Triple Pixel: Track customer behavior across touchpoints—even after iOS privacy updates. The pixel gives you deeper insight than native ad platforms alone.
• Profit and margin dashboard: Unlike many analytics tools, Triple Whale surfaces net profit, not just revenue. You can see true margins after costs, returns, and ad spend.
• Custom KPI tracking: Tag and track metrics unique to your store (like influencer codes or product bundles), then layer them into your dashboards.

Pricing

Where Triple Whale shines

• Tailored for Shopify: Built specifically for Shopify merchants, with a fast setup and metrics that align closely with ecommerce workflows.
• Attribution insights via pixel: Offers a first-party pixel to help map customer journeys more clearly across touchpoints.
• Focus on profitability: Surfaces net profit and margins alongside revenue, helping teams track the bottom line—not just top-line growth.
  
  

Where Triple Whale falls short

• Only works with Shopify: If you're not on Shopify, it’s a no-go.
• Less flexible for custom reporting: Great for ecommerce KPIs, but not ideal if you need multi-client or B2B reporting.
• Pricing grows fast: The jump from $149 to $219/month happens quickly as your needs or revenue grow.

Customer reviews

• “I love how Triple Whale’s intuitive dashboard delivers pixel-driven creative insights and frees me from endless spreadsheets, but it’s restricted to Shopify only and feels expensive unless you’re doing $150K+ in monthly sales.” - Verified G2 user

Who Triple Whale is best for

• Shopify DTC brands scaling with paid ads: If you're growing fast and want clarity on spend, profit, and attribution—without touching spreadsheets.

Google Looker Studio: best for hands-on teams building fully custom dashboards

Google Looker Studio (formerly Data Studio) is a free dashboard tool for teams that want to build analytics from the ground up. It connects to hundreds of data sources—Google Analytics, Google Ads, YouTube, BigQuery, and more—and gives you full control over layout, design, and calculations.

It’s not built for ecommerce specifically, and it comes with a learning curve. But for teams with in-house analysts or time to invest, it offers unmatched flexibility.

Key features

• Free, customizable dashboards: No licensing fees. You can build unlimited reports from scratch or use pre-made templates.
• Broad integration support: Native connectors to Google properties, plus support for third-party sources via community connectors.
• Data blending and calculated fields: Blend metrics across platforms and create custom fields to track unique KPIs like ROAS, LTV, or refund rates.

Pricing

Where Google Looker Studio shines

• Extreme customization: Full freedom to build and design reports exactly how you want.
• No software cost: Stay in control of your budget by trading setup time for platform flexibility.
• Large community ecosystem: A growing library of templates and third-party connectors to expand capabilities.

Where Google Looker Studio falls short

• Time-intensive setup: Building and maintaining dashboards requires technical skills—and time.
• No ecommerce-specific features: You’ll need third-party connectors or manual workarounds for platforms like Shopify or Klaviyo.
• Collaboration can be clunky: Team sharing and client access aren’t as seamless as purpose-built reporting tools.

Customer reviews

“Looker Studio is a great reporting dashboard. It makes it easier to display, analyze and share data. But it can be slow and struggles with larger datasets.” - Megan F., verified G2 review

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Who Google Looker Studio is best for

• Data-driven ecommerce teams with in-house analysts: Teams with in-house data expertise that want to create highly customized ecommerce dashboards—without paying for a full analytics platform.

Ninja top tip: Using Looker Studio already? Reporting Ninja offers native connectors and a Google Sheets add-on, making it easy to feed your existing dashboards while using Ninja for faster, client-facing reporting.

Daasity: best for scaling ecommerce operations

Daasity is designed for scaling ecommerce brands that need more than basic dashboards. It centralizes data from across your stack—Shopify, Amazon, Klaviyo, ad platforms, and even warehouse systems—into a unified model.

Beyond reporting, it offers prebuilt datasets, SQL access, and advanced cohort tools to analyze everything from SKU-level margins to LTV by channel.

Key features

• Unified data warehouse: Consolidates all sales, marketing, operations, and customer data into a centralized warehouse. Built on top of your store’s stack.
• Pre-built ecommerce models and dashboards: Comes with templates for core KPIs—CAC, AOV, LTV, retention, repurchase rates, and more.
• Cohort and customer segmentation tools: Understand buyer behavior over time with cohort views and dynamic filters across acquisition channels.

Pricing

Where Daasity shines

• Tailored for ecommerce data complexity
  Built to unify metrics, customer data, and ops across platforms like Shopify, Amazon, Klaviyo, and your warehouse—without cobbling together spreadsheets.
  
  
• Handles multi-channel growth
  Whether you're selling DTC, wholesale, or via marketplaces, Daasity helps tie performance back to key KPIs like LTV, CAC, and retention.
  
  
• Ready for deep analysis
  SQL access and BI tool compatibility (e.g. Looker, Tableau) give analysts full control for custom queries and modeling.

Where Daasity falls short

• Not suited for smaller teams: Setup and maintenance require technical resources—overkill for stores under $1M ARR.
• High cost of entry: Even base plans require a significant investment.
• Steeper learning curve: While the dashboards are polished, using the full power of Daasity often means SQL or data ops knowledge.

Customer reviews

• “Daasity has out-of-the-box reports/dashboards, but shines when you can get customized reporting. The downside is a somewhat difficult learning curve if you want to create dashboards yourself.” - Joseph Z., verified G2 review 

Who Daasity is best for

• Scaling ecommerce operators with in-house analysts: 8–9 figure brands who need a centralized data stack to support decisions across marketing, inventory, and customer retention.

Polar Analytics

Polar Analytics is a reporting tool built specifically for Shopify merchants, ideal for teams looking to quickly generate an ecommerce effective sales report without a lengthy setup process.

It offers native integration with Shopify, along with connections to ad platforms and email tools, to surface ecommerce KPIs like ROAS, AOV, LTV, and retention. Prebuilt dashboards simplify setup, and users can configure automated alerts via email or Slack to stay updated on key metric shifts. 

While powerful for lifecycle reporting, Polar is limited to Shopify and doesn’t offer much flexibility for custom layouts or external data. It’s a good fit for fast-growing stores that want out-of-the-box ecommerce insights without manual setup.

Dashthis

Dashthis is a reporting tool geared toward agencies that need to deliver marketing reports across multiple clients. While not ecommerce-specific, it supports integrations with platforms like Google Ads, Meta, Shopify, and Mailchimp. 

Users can choose from pre-built templates and add branding, making it easy to generate client-ready dashboards without complex setup. 

However, customization is limited to what templates allow, and pricing scales with the number of dashboards—not users or integrations. 

For agencies that prioritize fast setup and consistent client communication over deep ecommerce analysis, Dashthis offers a straightforward, low-maintenance option.

Supermetrics

Supermetrics acts as a data pipeline, automating the transfer of ecommerce and marketing data into spreadsheets and BI tools. It supports over 100 integrations—like Shopify, Klaviyo, Google Ads, and Amazon Ads—and sends data directly to Google Sheets, Excel, BigQuery, and more.

It suits teams already building custom dashboards who want to avoid manual exports or complex API setups. However, it doesn’t offer built-in reporting or visualizations, so some spreadsheet or BI tool knowledge is required. 

For flexible, hands-off data collection, Supermetrics can be a strong choice, especially for technically capable teams working across multiple platforms.

How to choose ecommerce reporting software

Not all reporting tools serve the same goals. The right choice depends on how your data is structured, which platforms you rely on, and who needs to see the results.

Data source compatibility

Start with where your data lives. If you use Shopify exclusively, a native ecommerce integration might matter most. But if your stack includes GA4, Meta Ads, LinkedIn, spreadsheets, or multiple storefronts, you’ll need flexible imports and multi-channel support.

Reporting Ninja supports this hybrid model well, connecting to GA4 and major ad platforms while allowing you to sync Google Sheets or Excel for product, margin, or inventory data.

Customization & flexibility

Rigid templates only go so far. If you need to tailor dashboards to specific goals—tracking ROAS by campaign, blending paid and organic traffic, or pulling in custom margin data—look for tools that let you define the structure.

Reporting Ninja offers full control over layout, data blending, filters, and formatting, without requiring technical skills or external help.

Sharing and access

Whether you’re managing internal teams or client accounts, easy access matters. Tools that support white-label portals, permission control, and automated delivery save time and reduce reporting friction.

Reporting Ninja includes all of this out of the box, helping you deliver polished, branded reports with minimal back-and-forth.

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See how flexible ecommerce reporting can be with Reporting Ninja

Tired of wrestling with rigid templates or bouncing between dashboards and spreadsheets? Reporting Ninja lets you build reports that actually fit your workflow—pulling in data from GA4, Meta Ads, Google Sheets, Excel, and more.

Whether you're tracking campaigns, reporting to clients, or blending custom sales data, you’ll have full control—without dev support, API headaches, or duct-taped exports.

Start your free trial and build reports the way you wish your other tools let you.