4 Best SEO reporting software for clients & agencies in 2025

Reporting shouldn’t eat half your week; yet for many SEO teams, it does. Jumping between platforms, exporting data, and formatting client updates can quickly become a full-time job.

The smarter approach? Automate it.

This review covers the best SEO reporting software of 2025 — the tools agencies and in-house marketers actually rely on to track rankings, backlinks, and traffic performance automatically. You’ll see how each one handles integrations, automation, and customization, so you can pick the right fit for your workflow.

Here’s a quick snapshot before we dive in:

Reporting Ninja: best for advanced SEO reporting

If you’ve ever spent hours rebuilding the same SEO reports every month, Reporting Ninja solves that problem fast. As one of the best SEO reporting tools, it’s built for agencies and professionals who want deep, automated reporting without manual setup or endless spreadsheets.

The platform connects to all the essentials (Google Analytics, Search Console, Ahrefs, SEMrush, and more) pulling everything into one place. You get cross-channel visibility from SEO to PPC and social, so clients see the full marketing picture, not just rankings.

Where it really earns its keep is in automation and customization. Reports update automatically and can be fully branded per client — from metrics and templates to colors and logos. The result: professional, custom SEO dashboards that take minutes to maintain instead of hours.

Key features

Here’s a closer look at what makes Reporting Ninja stand out for agencies and SEO professionals.

Multi-source data integration
Reporting Ninja connects to over 60 platforms, including Google Analytics, Search Console, Ahrefs, SEMrush, and Facebook Ads. You can merge SEO, PPC, and social performance data into a single report — no spreadsheets or manual exports required. This unified view helps you demonstrate total marketing impact with minimal setup.

Customizable dashboards and templates
Each client or campaign can have its own dashboard, complete with tailored metrics, colors, and branding. Reporting Ninja’s library of templates makes it quick to build reports, while its customization options let agencies fine-tune every visual element to match their clients’ style and KPIs.

Automated scheduling and delivery
Set your reports to send daily, weekly, or monthly automatically. Whether it’s a summary for internal review or a client-facing report, Reporting Ninja handles distribution across email or PDF formats. It’s designed to eliminate repetitive reporting tasks and ensure stakeholders always have the latest data.

Pricing

Reporting Ninja offers simple, transparent pricing with plans that scale to your client base.

All plans include unlimited dashboards, scheduled reports, and access to all PPC integrations.

Where Reporting Ninja shines

• Deep automation: Reports refresh and send automatically, freeing agencies from repetitive data pulls and formatting work.
• Cross-platform visibility: Combines metrics from SEO, PPC, and social tools in one place, helping teams present unified performance results to clients.
• Flexible customization: Dashboards and templates can be branded per client, giving reports a polished, agency-quality finish every time.

Where Reporting Ninja falls short

• No mobile app: Reporting Ninja focuses on desktop dashboards, so users who rely on mobile access might find this limiting.

Customer reviews

“I had already worked with other tools, but the balance between automation, customization, and the visuals offered by Reporting Ninja meets all my needs. The ability to integrate data from various marketing channels and turn them into such well-crafted reports saves us a lot of time while enhancing our clients' experience.”- Stephanie Barbieri, Studio 33

Who Reporting Ninja is best for

• Digital marketing agencies: Client-ready reports that cover SEO, PPC, and social metrics in one place.
• Freelance SEO consultants: Professional, data-rich dashboards without spending hours on manual updates.
• In-house marketing teams: Flexible, branded reporting that integrates seamlessly with existing analytics tools - including for local campaigns and a dedicated local SEO report.

Manual reporting slows your team down; automation keeps it moving. 

Reporting Ninja gives you advanced, customizable dashboards that update and send automatically, so you can focus on strategy instead of spreadsheets.

Start a free trial today and see how effortless client reporting can be.

DashThis: best for simple, client-friendly dashboards

DashThis focuses on simplicity. It’s built for small teams and agencies that want to share performance data without the heavy lifting. Instead of building from scratch, you can plug in your data sources, pick a template, and get a live dashboard in minutes.

Key features

• Prebuilt templates that work: Choose from SEO, PPC, and social layouts and tweak them with drag-and-drop widgets. You’ll have something client-ready in minutes.
• Real-time data sync: Integrate Google Analytics, Search Console, Facebook Ads, and more. DashThis keeps your dashboards live, so you’re never chasing exports.
• Shareable, automated reports: Send dashboards by email or share secure links: clients can check results anytime, without waiting for manual updates.

Pricing

DashThis uses a tiered pricing model based on the number of dashboards you manage.

Where DashThis shines

• Quick setup: Prebuilt templates and drag-and-drop editing make report creation fast, even for non-technical users.
• Affordable entry point: The lower-tier plan offers strong value for freelancers or small teams who need clear, simple reports without extra complexity.

Where DashThis falls short

• Limited data depth: DashThis focuses on simplicity, so advanced SEO metrics and multi-channel correlations are limited compared to more powerful tools.
• Higher cost at scale: Pricing rises quickly as you add dashboards, making it less economical for large agencies managing dozens of clients.

Customer reviews

“I can create beautiful and informative reports in a matter of minutes, without any coding knowledge. The pricing can be a bit steep for small businesses or freelancers. If you only need a few dashboards, this may not be a big issue, but the cost can add up quickly if you need a lot of dashboards.” - Omer K., verified G2 reviewer. 

Who DashThis is best for

• Agencies managing a few clients: Prefer simple, client-facing reports over deep technical analysis.

Google Looker Studio: best for flexible, data-driven SEO reporting

Google Looker Studio (formerly Data Studio) is a popular choice for marketers who want complete control over how their data looks without spending a cent. It connects directly to Google Analytics, Search Console, and Sheets, plus dozens of third-party connectors, so you can visualize everything from keyword performance to ad spend in one place.

Key features

• Custom report building: Design reports from scratch using drag-and-drop widgets, charts, and scorecards tailored to your metrics.
• Native Google integrations: Seamlessly link Analytics, Search Console, Ads, and Sheets for unified tracking across search and paid campaigns.
• Third-party connectors: Expand functionality with paid integrations like Ahrefs, SEMrush, or HubSpot to pull in advanced data sets.

Pricing

Where Google Looker Studio shines

• Completely free: No subscription fees make it perfect for small teams or individuals managing SEO in-house.
• High flexibility: Users can fully customize dashboards, visualizations, and data combinations without preset limits.
• Strong Google ecosystem integration: Works seamlessly with Analytics, Search Console, Ads, and Sheets for unified performance tracking.

Where Google Looker Studio falls short

• Limited support: No dedicated customer service — users rely on community forums and documentation for troubleshooting.
• Add-on costs: While the platform is free, many third-party connectors charge monthly fees, which can add up for teams needing multiple data sources.

Customer reviews

“I really enjoy how easy it is to pull data from Google tools like Analytics and Sheets into Looker Studio. The drag-and-drop feature lets me whip up dashboards quickly without needing to dive too deep into tech stuff. I find it a bit frustrating that Looker Studio can slow down when dealing with large datasets, which sometimes makes it hard to work efficiently.” - Arnav A., verified G2 reviewer. 

Who Google Looker Studio is best for

• Data analysts: Need advanced control over metrics, visualizations, and integrations.
• Freelancers or startups: Looking for a zero-cost reporting solution that still supports professional-quality dashboards.

SEMrush: best for integrated SEO analytics and reporting

SEMrush remains one of the most comprehensive SEO platforms around. It combines keyword tracking, site audits, backlink analysis, and automated reporting in one workspace, while the reporting suite fits neatly into existing workflows. 

Key features

• Comprehensive keyword tracking: Monitor rankings across countries, devices, and competitors to identify growth opportunities using the keyword position tracking tool.
• Backlink analytics: Analyze your link profile, discover new backlink prospects, and track lost links over time.
• Automated reporting: Schedule branded reports for SEO, PPC, and content metrics, delivered automatically to clients or teams.

Pricing

Where SEMrush shines

• All-in-one SEO suite: Combines keyword tracking, competitor analysis, site audits, and reporting in a single platform.
• Powerful competitor insights: Lets you benchmark performance against rivals and uncover keyword or backlink gaps.
• Strong automation and reporting: Branded, scheduled reports save time while keeping clients or managers informed.

Where SEMrush falls short

• High price point: The cost can be prohibitive for freelancers or small teams who only need reporting, not the full SEO suite.
• Limited report design flexibility: Reports focus on functionality over visual presentation, which may not suit client-facing needs.

Customer reviews

“It provides everything I need, from keyword research and competitor analysis to site audits and backlink tracking. I especially love how easy it is to analyze competitors' strategies and find new opportunities. What I dislike about Semrush is the steep learning curve, especially for beginners. With so many features and tools, it can feel a bit overwhelming at first. Additionally, it’s on the pricier side, which might be a challenge for small businesses or individual marketers on a tight budget.” - Amruta C., verified G2 reviewer

Who SEMrush is best for

• SEO professionals and analysts: Need detailed keyword, backlink, and competitor insights all in one place.
• Agencies with larger budgets: Want a full SEO and marketing toolkit that goes beyond basic reporting.

How to choose the right SEO reporting software

The ‘right’ SEO reporting tool depends on how your team works — how often you report, what data you track, and how much control you want over presentation. Focus on three essentials:

#1: Automation and scheduling

Good tools automate delivery, saving time and cutting manual errors. The strongest options send reports daily, weekly, or monthly automatically.

Reporting Ninja handles this smoothly, offering white-labeled reports that update and deliver on schedule. It’s a reliable fit for agencies managing recurring reports across multiple clients.

#2: Customization and branding

Reports should reflect your brand. Look for software that lets you adjust layouts, colors, metrics, and logos to maintain a consistent client experience.

Reporting Ninja provides flexible templates and visual controls, making it easy to tailor dashboards per client or campaign without rebuilding from scratch.

#3: Data integrations and accuracy

Accurate, current data is non-negotiable. The best reporting tools connect directly to your SEO, PPC, and analytics platforms to keep performance metrics consistent.

Reporting Ninja connects to 40+ data sources (from Google Analytics and Search Console to Ahrefs and Facebook Ads) ensuring every report is unified and reliable. And if you’re looking for lightweight browser-based tools, check our guide to best SEO Chrome extensions.

Automate your SEO reporting with Reporting Ninja

Manual reporting drains time and focus. Reporting Ninja gives it back. By automating data collection and report delivery, it keeps your clients updated and your team free to focus on strategy; not spreadsheets.

Start your free trial today and see how much easier professional reporting can be.