Top 6 DashThis alternatives for marketing reports (2025)

If you’ve used DashThis for client reporting, you already know the trade-off: it’s simple, but it quickly feels limiting. You can’t fully customize reports, automation only goes so far, and integrations don’t always cover what your clients expect.

That’s why many agencies in 2025 are looking at alternatives. 

Tools like Reporting Ninja, Google Looker Studio, and AgencyAnalytics each solve these gaps differently. This guide takes a closer look at the top competitors, breaking down their strengths and weaknesses, so you can pick the one that fits your workflow best.

Top DashThis alternatives in 2025

Reporting Ninja

Reporting Ninja is built for agencies that need more than simple dashboards—without paying enterprise prices. Where other tools charge per client or push you toward costly add-ons, Reporting Ninja keeps pricing straightforward and affordable. 

You get access to a wide range of integrations, full customization over how reports look, and automated scheduling that saves hours every month. With white-label dashboards included by default, it’s a reporting setup that scales with your agency instead of eating into margins.

Key features

Cross-platform integrations

Connects to dozens of marketing channels—Google Ads, Facebook Ads, LinkedIn, SEO tools, CRMs, and more—so all your performance metrics live in one place.

Automated scheduling and delivery

Set reports to send daily, weekly, or monthly to clients or team members. Reports arrive on time without you lifting a finger.

White-label customization

Replace Reporting Ninja branding with your own logo, colors, and domain. Clients see your reports as part of your agency’s service, not as a third-party tool.

Pricing

Reporting Ninja offers a completely free trial across all plans with no credit card required, making it risk-free to test features like unlimited Looker Studio reports and Google Sheets integrations. Needing something larger? Contact us for a bespoke solution.

Where Reporting Ninja shines

• Agency-focused design: Everything is built for multi-client reporting, from folder structures to white-label features.
• Time savings: Automation cuts manual reporting hours down to minutes.
• Client experience: Branded dashboards make reports look polished and professional.

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Where Reporting Ninja falls short

• Live dashboards require internet access: Reports must be viewed online; offline access is only possible via exported formats like PDFs.

Customer reviews

“As the leader of a marketing team, we used to spend hours immersed in spreadsheets and gathering data. Thanks to Reporting Ninja, we've transformed that process. Automation has freed up my team, allowing us to focus on what truly matters: crafting effective strategies.” - Daniel Kristoffersen, Fox Real Estate

Who Reporting Ninja is best for

• Marketing agencies: Handling reports for multiple clients.
• In-house marketing teams: Consolidating multi-channel data.
• Freelancers: Needing a professional reporting setup without complex tools.

Google Looker Studio

Google Looker Studio is popular with teams that want maximum flexibility at no cost. You can connect multiple data sources, build dashboards from scratch, and design every chart and filter to your liking. The trade-off is time and complexity—building and maintaining reports can be a heavy lift, and many key connectors require extra fees through partners.

Some agencies use Looker Studio alongside Reporting Ninja: Looker Studio for one-off, highly custom builds, and Reporting Ninja for scalable, automated client reporting. The difference is that with Reporting Ninja you don’t need to choose. Every plan already includes our own custom reporting platform and full access to Looker Studio connectors, without the extra per-connector costs. That means you can build inside Looker Studio if you prefer, or run everything directly in Reporting Ninja, all for the same price.

Key features

• Customizable dashboards: Build reports from scratch with full control over layout, visualizations, and branding.
• Extensive data connectors: Access both free Google connectors and paid partner connectors for platforms like Facebook Ads and LinkedIn.
• Collaboration tools: Share reports with team members or clients in real time with permission controls.

Pricing

Where Google Looker Studio shines

• Highly flexible: Full creative control over dashboard design.
• Wide integration scope: Connects to hundreds of data sources via partner network.

Where Google Looker Studio falls short

• Time-intensive setup: Complex dashboards can take hours to build.
• Limited native connectors: Many key marketing platforms require paid third-party connectors.

Customer reviews

“Its user-friendly interface and free accessibility for creating insightful data visualizations are what I find best about Looker Studio. Looker Studio can be slow with large datasets and has limitations in data blending and customization.” - Mohammed H., verified G2 reviewer

Who Google Looker Studio is best for

• Data-savvy teams: Comfortable building custom dashboards from scratch.
• Agencies: Needing highly tailored reports for select clients.

AgencyAnalytics

AgencyAnalytics is often chosen by agencies that want a reporting tool they can set up quickly. The pre-built dashboards for SEO, PPC, and social save time, and the client portal is useful for giving clients direct access to their results. 

But the trade-off shows up quickly: customization is limited, and the per-client pricing model can make it costly as your client list grows. Reporting Ninja takes a different angle, offering full customization and flat pricing that doesn’t penalize agencies for scale.

Key features

• Pre-built marketing dashboards: Ready-to-use templates for SEO, PPC, and social reports.
• Automated report scheduling: Send recurring reports to clients without manual work.
• Client portals: Give clients secure, branded access to their own dashboards.

Pricing

Where AgencyAnalytics shines

• Fast setup: Pre-built templates get dashboards running quickly.
• Client transparency: Portals allow real-time result access.

Where AgencyAnalytics falls short

• Customization limits: Layout and visualization options are less flexible than some competitors.
• Pay-per-client pricing: Costs can climb quickly for large client rosters.

Customer reviews

“AA has allowed my company and myself to have the necessary data available when we need it. Their customer service is also top notch. The rank tracking software and other integrations have occasionally broken in various ways over the years, which has caused us to miss out on valuable customer data. Even though it was handled as quickly as possible, this wasn't the most optimal situation.” - Brian C., verified G2 reviewer

Who AgencyAnalytics is best for

• Freelancers: Wanting professional dashboards without high setup time.
• Small marketing teams: Managing campaigns for a handful of clients.

Whatagraph

Whatagraph’s drag-and-drop templates make it easy to turn campaign data into branded, client-ready reports with little effort. The emphasis is on visuals, however, not depth—advanced analysis options are limited, and the reliance on templates can feel restrictive if you want full control over layout. Reporting Ninja covers both sides: it includes polished white-label dashboards but also gives agencies the flexibility to customize every detail.

Key features

• Visual templates: Pre-designed layouts for quick, branded reporting.
• Multi-source reporting: Combine data from different platforms into a single report.
• Automated delivery: Schedule recurring reports to send directly to clients or stakeholders.

Pricing

Where Whatagraph shines

• Design-first approach: Reports are visually appealing and ready to send.
• Ease of use: Minimal training required to start building reports.

Where Whatagraph falls short

• Limited advanced analytics: Better for presentation than deep analysis.
• Higher entry price: Costs more than some alternatives for similar features.
• Template reliance: Less flexibility for fully custom layouts.

Customer reviews

“The dashboards are clean, easy to build, and perfect for client reporting. It pulls in data from Google Ads, Meta, LinkedIn, and even TikTok without any hassle. If two people are editing a report at the same time, the widgets can glitch or break which is frustrating on tight deadlines. There's also no option for a custom URL, and it still doesn’t support X Ads (Twitter), which is a bit limiting for full-funnel campaigns.” - Bruhith I., verified G2 reviewer

Who Whatagraph is best for

• Agencies: Prioritizing visual presentation in client reports.
• Marketing teams: Needing fast, branded reporting.

Databox

Databox focuses on real-time KPI tracking. It’s useful for setting goals, monitoring progress, and getting alerts when performance shifts. The limitation is presentation—dashboards work well for internal use but aren’t ideal for polished client reports. Reporting Ninja fills that gap with automated, branded reporting built for agencies.

Key features

• Real-time KPI tracking: Monitor performance metrics as they update.
• Goal tracking and alerts: Set targets and get notified when you’re ahead or behind.
• Pre-built and custom dashboards: Choose from templates or design your own.

Pricing

Where Databox shines

• Live performance visibility: Always up to date with the latest metrics.
• Goal-driven focus: Helps track progress against KPIs.
• Flexible setup: Works with both templates and custom layouts.

Where Databox falls short

• Not ideal for polished reports: Better for internal monitoring than client-facing presentations.
• Data limits on lower tiers: Free plan caps sources and dashboards.
• Some integrations require workarounds: Certain platforms need manual connection steps.

Customer reviews

“It's great for basic live dashboards, but we struggle to use this for complete reports because it doesn't give us much of an option for complete analysis.” - Collin G., verified G2 reviewer

Who Databox is best for

• Marketing teams: Tracking campaign performance daily.
• Executives: Needing quick, visual overviews of key metrics.

Swydo

Swydo is a reporting tool built with PPC and SEO teams in mind. It handles recurring campaign reports and offers branded templates to keep client updates consistent. The trade-off is breadth—its integrations are narrower than many competitors, and customization is limited. Reporting Ninja goes further, with a wider integration library and deeper control over how reports look and run.

Key features

• Automated reporting workflows: Schedule and send recurring performance reports automatically.
• Branded templates: Apply consistent layouts, colors, and logos across all reports.
• Performance monitoring: Track campaign KPIs alongside historical trends.

Pricing

Where Swydo shines

• Strong PPC and SEO focus: Ideal for strategic campaign reporting.
• Automated delivery: Saves time on recurring report creation.

Where Swydo falls short

• Fewer integrations: Limited compared to broader tools like Reporting Ninja.
• Basic data visualization: Lacks advanced customization for complex reporting needs.

Customer reviews

“Great range of connectors and data sources and a good range of starter templates. Pricing is a little sneaky as you must remove data sources you are not using. Don't get caught out and check your data sources regularly.” - Andy W., verified G2 reviewer

Who Swydo is best for

• Agencies: Managing PPC, SEO, and social media reports.
• Marketing teams: Needing automated, branded reporting.
• Freelancers: Wanting a simple tool for campaign tracking.

Reasons to consider an alternative to DashThis

DashThis keeps things simple, but that simplicity can become a ceiling. Agencies and in-house teams often find themselves running into the same roadblocks.

Limited customization options

Reports look clean, but there’s little room to adjust layouts, visuals, or branding. If you want full control, DashThis feels restrictive. Reporting Ninja removes that ceiling, giving you the flexibility to design dashboards that actually match your clients’ needs.

Fewer advanced integrations

DashThis covers the basics, but gaps appear quickly once you add niche platforms or less common data sources. Reporting Ninja’s broader library means you can pull everything into one place without juggling extra tools.

Basic automation features

Scheduling reports is as far as automation goes. Anything more still takes manual effort. Reporting Ninja pushes automation further—multi-client scheduling, advanced delivery rules, and triggers that save agencies hours every month.

Looking for a DashThis alternative? Try Reporting Ninja today!

DashThis works for basic dashboards, but if you’ve hit its limits, Reporting Ninja is the step up. With more integrations, deeper customization, and advanced automation, it’s built for agencies and teams that need reporting to scale, not slow them down.

Start your free trial today and see how much simpler client reporting can be.

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