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Reporting Ninja blog

Explore the latest insights and dive deep into key aspects of marketing reporting and analytics.

2025 Supermetrics pricing: is it worth It? (And alternatives)
Analytics

2025 Supermetrics pricing: is it worth It? (And alternatives)

Supermetrics offers powerful integrations but comes with scaling costs and hidden fees. Compare its pricing with cost-effective alternatives like Reporting Ninja for transparent, flat-fee reporting.

Luis Pereira
Founder & CEO at Reporting Ninja
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7 Supermetrics alternatives & competitors: reviews, pricing & more (2025)
Analytics

7 Supermetrics alternatives & competitors: reviews, pricing & more (2025)

Finding the right reporting tool is crucial for seamless data integration and automation. Explore the best Supermetrics alternatives for affordability, customization, and efficiency.

Manolo Pereira
Contributor
Creating a web analytics report: types, examples, tools & more
Analytics

Creating a web analytics report: types, examples, tools & more

This post will walk you through the entire process to produce a web analytics report for your clients.

Javier Pozo
Product Marketing at Reporting Ninja
Mastering the cost per acquisition formula for smarter marketing decisions
PPC

Mastering the cost per acquisition formula for smarter marketing decisions

Learn how to optimize your marketing with the Cost Per Acquisition formula. Discover actionable strategies for lowering CPA and achieving smarter, ROI-driven decisions.

Manolo Pereira
Contributor
Content marketing statistics that can transform your strategy in 2024
SEO

Content marketing statistics that can transform your strategy in 2024

Leverage key content marketing statistics for 2024 to enhance audience engagement, refine strategies, and maximize ROI. Gain insights into video, SEO, personalization, and more.

José María Rosales
Customer Success at Reporting Ninja
The best tools for tracking your keyword rankings effectively
SEO

The best tools for tracking your keyword rankings effectively

Discover the top tools for tracking keyword rankings, from Semrush and Ahrefs to budget-friendly options like Mangools, tailored for all business needs.

Javier Pozo
Product Marketing at Reporting Ninja
Mastering competitor PPC analysis for strategic advertising success
PPC

Mastering competitor PPC analysis for strategic advertising success

Competitor PPC analysis refines advertising strategies by uncovering winning tactics, optimizing ad spend, and boosting ROI. Learn effective methods to outmaneuver rivals and enhance campaign performance.

Fran Sánchez
Head of Marketing at Reporting Ninja
Understanding the CPM formula: how to calculate your marketing costs effectively
PPC

Understanding the CPM formula: how to calculate your marketing costs effectively

This guide explains the CPM formula, its calculation, and strategic importance, helping marketers optimize ad spending and measure campaign cost-effectiveness efficiently.

Kyle Rushton McGregor
Contributor
How to master data visualization in marketing
Analytics

How to master data visualization in marketing

Data visualization simplifies complex marketing data, making it actionable. Learn the tools, strategies, and best practices for creating effective marketing reports.

Manolo Pereira
Contributor
Creating effective marketing reports: a comprehensive guide
Analytics

Creating effective marketing reports: a comprehensive guide

Discover how to structure comprehensive marketing reports to analyze data, optimize strategies, and justify investments, maximizing your marketing impact.

Luis Pereira
Founder & CEO at Reporting Ninja
How to create an effective social media funnel
Social

How to create an effective social media funnel

Learn how to guide customers through the social media funnel stages—from awareness to advocacy—turning followers into loyal advocates for sustained business growth.

Javier Pozo
Product Marketing at Reporting Ninja
Understanding SEO analytics for better performance
SEO

Understanding SEO analytics for better performance

Learn the essentials of SEO analytics, key tools, and best practices to optimize your website’s performance and make data-driven decisions that drive success.

José María Rosales
Customer Success at Reporting Ninja
Unlocking the power of ecommerce data analytics
Ecommerce

Unlocking the power of ecommerce data analytics

Explore how ecommerce data analytics drives growth by optimizing operations, enhancing customer experiences, and providing valuable insights for data-driven decisions.

Fran Sánchez
Head of Marketing at Reporting Ninja
How to use marketing intelligence for business growth
Analytics

How to use marketing intelligence for business growth

Explore the fundamentals of marketing intelligence and learn how data-driven insights on trends, customer behavior, and competitors can drive business growth and strategy.

Kyle Rushton McGregor
Contributor
Instagram ads vs Facebook ads: Which platform is best for your business?
Social

Instagram ads vs Facebook ads: Which platform is best for your business?

This article compares Instagram ads and Facebook ads, helping you determine which platform is best for your business based on audience engagement, cost, and effectiveness.

Manolo Pereira
Contributor
How to create effective sales reports for e-commerce
Ecommerce

How to create effective sales reports for e-commerce

This guide shows you how to create effective sales reports for e-commerce, offering insights into performance, customer behavior, and marketing efficiency to drive growth.

Kyle Rushton McGregor
Contributor
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