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Reporting Ninja blog

Explore the latest insights and dive deep into key aspects of marketing reporting and analytics.

11 best Supermetrics competitors & alternatives reviewed (2026)
Analytics

11 best Supermetrics competitors & alternatives reviewed (2026)

Finding the right reporting tool is crucial for seamless data integration and automation. Explore the best Supermetrics alternatives for affordability, customization, and efficiency.

Manolo Pereira
Contributor
Clear
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Understanding the CPM formula: how to calculate your marketing costs effectively
PPC

Understanding the CPM formula: how to calculate your marketing costs effectively

This guide explains the CPM formula, its calculation, and strategic importance, helping marketers optimize ad spending and measure campaign cost-effectiveness efficiently.

Kyle Rushton McGregor
Contributor
Creating effective marketing reports: a comprehensive guide
Analytics

Creating effective marketing reports: a comprehensive guide

Discover how to structure comprehensive marketing reports to analyze data, optimize strategies, and justify investments, maximizing your marketing impact.

Luis Pereira
Founder & CEO at Reporting Ninja
How to create an effective social media funnel
Social

How to create an effective social media funnel

Learn how to guide customers through the social media funnel stages—from awareness to advocacy—turning followers into loyal advocates for sustained business growth.

Javier Pozo
Product Marketing at Reporting Ninja
Understanding SEO analytics for better performance
SEO

Understanding SEO analytics for better performance

Learn the essentials of SEO analytics, key tools, and best practices to optimize your website’s performance and make data-driven decisions that drive success.

José María Rosales
Customer Success at Reporting Ninja
Unlocking the power of ecommerce data analytics
Ecommerce

Unlocking the power of ecommerce data analytics

Explore how ecommerce data analytics drives growth by optimizing operations, enhancing customer experiences, and providing valuable insights for data-driven decisions.

Fran Sánchez
Head of Marketing at Reporting Ninja
How to use marketing intelligence for business growth
Analytics

How to use marketing intelligence for business growth

Explore the fundamentals of marketing intelligence and learn how data-driven insights on trends, customer behavior, and competitors can drive business growth and strategy.

Kyle Rushton McGregor
Contributor
Instagram ads vs Facebook ads: Which platform is best for your business?
Social

Instagram ads vs Facebook ads: Which platform is best for your business?

This article compares Instagram ads and Facebook ads, helping you determine which platform is best for your business based on audience engagement, cost, and effectiveness.

Manolo Pereira
Contributor
How to create effective sales reports for e-commerce
Ecommerce

How to create effective sales reports for e-commerce

This guide shows you how to create effective sales reports for e-commerce, offering insights into performance, customer behavior, and marketing efficiency to drive growth.

Kyle Rushton McGregor
Contributor
How to calculate and use growth rates for business success
Analytics

How to calculate and use growth rates for business success

Learn how to calculate and use growth rates to measure business success. This key metric helps companies track progress and drive improvements in revenue and market share.

Javier Pozo
Product Marketing at Reporting Ninja
Facebook ads best practices for 2026: maximize your ROI
PPC

Facebook ads best practices for 2026: maximize your ROI

This comprehensive guide will walk you through the essential strategies and techniques to optimize your Facebook Ad campaigns for success in the coming year.

Manolo Pereira
Contributor
Google Ads vs Facebook Ads
PPC

Google Ads vs Facebook Ads

When it comes to advertising, these two platforms couldn’t be more different. Google Ads is all about keywords and search intent, while Facebook Ads is all about targeting. So which one should your business use?

Fran Sánchez
Head of Marketing at Reporting Ninja
Facebook video ads best practice
PPC

Facebook video ads best practice

Facebook video ads are an excellent way to promote your business or product. Learn more in this guide on how to make Facebook video ads that drive results.

Javier Pozo
Product Marketing at Reporting Ninja
Boosting Facebook posts vs Facebook Ads Manager
PPC

Boosting Facebook posts vs Facebook Ads Manager

In this post, we'll tackle the differences between Facebook posts vs Facebook ads manager, their pros and cons, and how to use each for maximum results.

Luis Pereira
Founder & CEO at Reporting Ninja
Audience targeting on Facebook
Social

Audience targeting on Facebook

Getting your audience right when it comes to Facebook targeting can mean the difference between a great return on investment and burning through money. Discover the tips you need here.

Javier Pozo
Product Marketing at Reporting Ninja
Drive sales with these ecommerce SEO tips
Ecommerce

Drive sales with these ecommerce SEO tips

Take a read of our top tips for improving your SEO practices for your Ecommerce site.

Luis Pereira
Founder & CEO at Reporting Ninja
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