CallRail reporting tool

CallRail Reporting Tool | Call Tracking Reports | Reporting Ninja
Client-ready CallRail reports in minutes

Start from our maintained CallRail report or describe your own to AI Builder. Calls, leads and recordings straight from CallRail, next to your other channels, sent in your brand by email, share link or client portal.

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2000+ customers
80+ countries
AI reporting

Describe the CallRail report and let the AI build it

Sections, widgets and the written analysis, proposed from the data you already have connected and created only when you approve them. Included in every plan.

Start from the CallRail report in the catalog

It opens with what the phone brought in: calls, people calling for the first time, good leads and their value, and whether someone answered. Then the sources, campaigns and tracking numbers behind the calls, where the callers are and the latest calls with their recordings. Maintained by our team.

Every data point, for reference

The CallRail overview lays out everything we measure, forms and texts included, to pick what goes in your report.

Your own template

Save your version as a template. Change it once and every client report built on it follows.

Report creation from a template in Reporting Ninja
CallRail widget: answered and missed calls by day
CallRail KPI: answer rate compared with the previous period
CallRail KPI: missed calls compared with the previous period

Track calls and how they were answered

See every call your tracking numbers took and what happened to it: answered, missed or sent to voicemail, with the answer rate, how long people talked and the trend by day, week or month. Report on one CallRail company or on all the companies of an account.

See which marketing makes the phone ring

Show your clients which sources, mediums, campaigns and keywords brought the calls, and which tracking numbers and landing pages they came through, so the phone gets the credit it earns next to clicks and forms.

CallRail widget: calls, answered and missed calls and leads by source
CallRail KPI: calls compared with the previous period
CallRail KPI: unique callers compared with the previous period
CallRail widget: first-time callers, repeat calls and leads by source
CallRail KPI: leads compared with the previous period

Count new callers and good leads

Separate the people calling for the first time from the ones calling again, and report the leads, lead status, tags and call value your team sets in CallRail, by source and by city.

Share the call log with recordings

List every call with its date, caller, tracking number, source, outcome and duration, and a Listen link to its recording. The link plays the recording without signing in to CallRail, so anyone who gets the report can listen to the call.

CallRail call log in Reporting Ninja with a Listen link to each recording
CallRail widget: form submissions and form leads by source and landing page
CallRail KPI: form submissions compared with the previous period
CallRail KPI: text conversations compared with the previous period

Add form submissions and texts

Put the leads that did not call next to the ones that did: form submissions with the same sources and landing pages, and text conversations with their status. Form submissions need Form Tracking enabled in the CallRail company.

Works everywhere

Your CallRail data, in every place you work

Connect CallRail once. Every report, dashboard and assistant reuses the same connection.

All six are included on every plan.

How Reporting Ninja can help

Why use Reporting Ninja for your CallRail reports

Start your report automation journey with Reporting Ninja.

Really easy to use

Drag and drop the blocks of content you need. The editor shows the report exactly as your client will see it while you work.

Fully customizable

Beyond the widget library, build the exact widget you need: dimensions, metrics, chart type and filters, with a wizard to guide you.

Scheduled reports

Set the schedule once and Reporting Ninja emails each client their report every week or month.

Custom branding

Your logo or your client's, brand colors, fonts and chart styles, with a cover page and a table of contents.

Client portal access

Send a PDF or a share link, or open a branded portal on your own domain where clients log in to their reports.

Multi-language reports

Send each client their report in their own language, with our ready-made language files or one you create.