Data Studio templates

Klaviyo report template for Data Studio

Get a complete view of your Klaviyo marketing with this Data Studio template. Follow deliverability, engagement and conversions in a dynamic dashboard: recipients, delivered, bounces, opens, clicks and unsubscribes next to conversions, conversion value and average order value. Compare campaigns against automated flows, see which subject lines and channels earn their place, track how your lists and segments grow, and measure how many visitors your signup forms actually turn into subscribers.

Connectors used in this template:
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How the template can help

Questions you can answer with this template

Deliverability

  • How many recipients did my sends reach, and how many were delivered?
  • What are my bounce and delivery rates?
  • How many people unsubscribed or marked my messages as spam?
  • Is deliverability getting better or worse over time?

Engagement

  • How many opens and clicks did my messages get?
  • What are my open rate and click rate?
  • Which campaigns get the most engagement?
  • How does engagement evolve week after week?

Campaigns

  • Which campaigns generate the most conversions and revenue?
  • What is the conversion value of each campaign, and its average order value?
  • How do my email and SMS campaigns compare?
  • Which sends are worth repeating?

Flows

  • Which automated flows bring in the most revenue?
  • How do flows compare with one-off campaigns?
  • Which flows deserve more attention or a rewrite?

Lists and segments

  • How many members do my lists and segments have?
  • How is my audience growing over time?
  • Which lists drive the most engaged recipients?

Signup forms

  • How many views and submissions do my forms get?
  • What is the submit rate of each form?
  • Which forms actually turn visitors into subscribers?
Done in a snap

How to use the template

  1. Connect your Klaviyo account in your Reporting Ninja account.
  2. Start creating a Data Studio data source by clicking on the button ‘Get the template’ below.
  3. Authenticate your account by clicking on ‘Authorize’.
  4. Enter the token you can find in the Data Studio area of your Reporting Ninja account.
  5. Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
  6. Once you’re happy, click on ‘Connect’ in the top-right.
  7. The next page will display all available dimensions and metrics.
  8. Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!