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Reporting Ninja blog

Explore the latest insights and dive deep into key aspects of marketing reporting and analytics.

11 best Supermetrics competitors & alternatives reviewed (2026)
Analytics

11 best Supermetrics competitors & alternatives reviewed (2026)

Finding the right reporting tool is crucial for seamless data integration and automation. Explore the best Supermetrics alternatives for affordability, customization, and efficiency.

Manolo Pereira
Contributor
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Understanding metrics in GA4 and how they differ from UA
Analytics

Understanding metrics in GA4 and how they differ from UA

Find out the key differences between GA4 & UA data, and how to analyse the two.

Manolo Pereira
Contributor
Performance Max Ads - Best practices
PPC

Performance Max Ads - Best practices

Want to optimise your Performance Max ads for the best visibility, follow these simple practices to success.

José María Rosales
Customer Success at Reporting Ninja
TikTok Ads - The complete guide
PPC

TikTok Ads - The complete guide

Want to know the best way to increase ROI on TikTok? Take a look at our complete TikTok Ads guide to learn what you need to know.

Luis Pereira
Founder & CEO at Reporting Ninja
Tracking link clicks with GA4
Analytics

Tracking link clicks with GA4

Understanding the link clicks in GA4 is vital to propelling your data analysis forward. Learn more here.

Manolo Pereira
Contributor
UTM tagging V Auto tagging in Google Ads
PPC

UTM tagging V Auto tagging in Google Ads

What's better? UTM Tagging or Auto Tagging in Google Ads, let's find out...

Luis Pereira
Founder & CEO at Reporting Ninja
Dashboard vs Report - What's the difference?
Analytics

Dashboard vs Report - What's the difference?

Find out the key differences between dashboards & reports, and when to use them.

Fran Sánchez
Head of Marketing at Reporting Ninja
Tracking file downloads in GA4
Analytics

Tracking file downloads in GA4

Getting to know GA4 is vital as UA ends in 2023. Understand how to track file downloads in GA4 in this guide.

José María Rosales
Customer Success at Reporting Ninja
Best SEO Chrome extensions
SEO

Best SEO Chrome extensions

Take the guesswork out of SEO with these must have SEO extensions. Use them to propel your knowledge and fire up your website traffic.

Manolo Pereira
Contributor
Everything you need to know about ROAS
PPC

Everything you need to know about ROAS

If you want to get to grips with Facebook Ads or Google Ads or any paid marketing channel, then you should know how to understand Return On Ad Spend (ROAS). Get the insight here.

José María Rosales
Customer Success at Reporting Ninja
KPIs and metrics - What's the difference
Analytics

KPIs and metrics - What's the difference

Do you know the difference between Kpis and Metrics? Knowing the difference is vital to the success of your business. Discover everything you need to know here.

Luis Pereira
Founder & CEO at Reporting Ninja
Finding reports you used in UA in GA4
Analytics

Finding reports you used in UA in GA4

Are you heading into GA4 for the first time? Not sure where to find that data you usually found in UA? Discover the reports you need to find in GA4 here.

Manolo Pereira
Contributor
Improving your post engagement on Facebook Ads
PPC

Improving your post engagement on Facebook Ads

If you're keen to improve your Facebook Ads engagement then read these top tips here.

Kyle Rushton McGregor
Contributor
How to improve your ecommerce conversion rate
Ecommerce

How to improve your ecommerce conversion rate

Drive success and improve your bottom line with this guide to ecommerce conversion rates. See your sales tick up here.

Fran Sánchez
Head of Marketing at Reporting Ninja
Best strategies to reduce Facebook CPA
PPC

Best strategies to reduce Facebook CPA

Reducing your CPA on Facebook Ads can mean a huge difference to your bottom line and your ads success. Get the insight you need here.

Javier Pozo
Product Marketing at Reporting Ninja
Tracking Facebook Ads in GA
Analytics

Tracking Facebook Ads in GA

Understanding and gaining insights from your Facebook Ads is vital for their success. Get the data you need by utilising Google Analytics. Here's how.

Luis Pereira
Founder & CEO at Reporting Ninja
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