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Reporting Ninja blog

Explore the latest insights and dive deep into key aspects of marketing reporting and analytics.

2026 Supermetrics pricing: is it worth it? (and alternative)

2026 Supermetrics pricing: is it worth it? (and alternative)

Supermetrics offers powerful integrations but comes with scaling costs and hidden fees. Compare its pricing with cost-effective alternatives like Reporting Ninja for transparent, flat-fee reporting.

Founder & CEO at Reporting Ninja

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Improving your quality score for Google Ads in 2022

Improving your quality score for Google Ads in 2022

To help advertisers create successful ads, Google has created an ad diagnostic tool called Quality Score (QS). But what is it and how does it work?

Product Marketing at Reporting Ninja

Instagram Ads cost - Getting more bang for your buck

Instagram Ads cost - Getting more bang for your buck

To help you make the most out of your Instagram ad spend, we've created a full guide to Instagram advertising costs.

José María Rosales

Customer Success at Reporting Ninja

13 actionable tips to lower your CPC in Google Ads

13 actionable tips to lower your CPC in Google Ads

How much are you paying for each click you get on your Google ads? Chances are, it's too much for your liking. Pay-per-click remain a powerful way to reach new customers and boost sales, but they can also cost a fortune if you're not careful.

Instagram Ads - The beginners guide

Instagram Ads - The beginners guide

In this beginner's guide, we'll walk you through everything you need to know about how to make Instagram ads. Learn how Instagram ads work and how you can use them to achieve your marketing goals.

Founder & CEO at Reporting Ninja

Google Ads strategies that will drive traffic and revenue

Google Ads strategies that will drive traffic and revenue

Read our guide on Google Ads strategies that will help you get the most out of your ad spend and drive traffic and revenue for your business.

Facebook ad metrics you need to track

Facebook ad metrics you need to track

Facebook ads are effective way to attract potential customers and grow your business. Read our guide on the right metrics to track to gauge effectiveness, measure your results, calculate ROI justifies your ad spend?

Kyle Rushton McGregor

SEO V Google Ads - Which is best?

SEO V Google Ads - Which is best?

In this guide, we discuss the comparison between Google Ads and SEO – their similarities, differences, what to consider before using them, and best use cases.

José María Rosales

Customer Success at Reporting Ninja

Exit pages GA4 - Complete guide

Exit pages GA4 - Complete guide

Understanding exit pages can give you insight to help improve your site. Discover everything you need to know about them here.

Founder & CEO at Reporting Ninja

How to set up goals and conversions in GA4

How to set up goals and conversions in GA4

Setting up conversions in GA4 helps you understand which channels are working for you. Read this guide to learn how to set them up.

Kyle Rushton McGregor

Google Analytics Attribution Model

Google Analytics Attribution Model

Attribution modelling is complex but with the right insight, you can use it to understand what is and isn't working. Learn about it here.

Founder & CEO at Reporting Ninja

Referral spam in Google Analytics

Referral spam in Google Analytics

Referral spam gives you false positives and really skews your data. We’ll show here you everything you need to know about referral spam in Google Analytics. This includes identifying, filtering, and blocking referral spam from your analytics.

Head of Marketing at Reporting Ninja

Custom dimensions and metrics in GA4

Custom dimensions and metrics in GA4

Custom dimensions and metrics in GA4 can give you insights and data that will drive meaningful actions. Discover more about them here.

Conversion metrics you need to track in GA

Conversion metrics you need to track in GA

Conversion metrics define what is and isn't working when it comes to your website. Don't miss the insight you need here.

José María Rosales

Customer Success at Reporting Ninja

Analyzing and understanding direct traffic in GA

Analyzing and understanding direct traffic in GA

What is direct traffic in Google Analytics and what can you learn from it? Discover all about it here.

Kyle Rushton McGregor

A guide to migrating to GA4

A guide to migrating to GA4

Have you been hearing about Google Analytics 4 and wondering where to start with migration? Read our guide to learn the migration process.

Kyle Rushton McGregor

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