CTM (CallTrackingMetrics) reporting tool
Start from our maintained CTM report or describe your own to AI Builder. Calls, conversions and form submissions straight from CTM, next to your other channels, sent in your brand by email, share link or client portal.
Describe the CTM report and let the AI build it
Sections, widgets and the written analysis, proposed from the data you already have connected and created only when you approve them. Included in every plan.
Start from the CTM report in the catalog
It opens with what the phone brought in: calls, people calling for the first time, conversions and their value, and whether someone answered, with the voicemails apart. Then the sources and tracking numbers behind the calls, the scores, when and where people call, the missed calls to call back and the latest calls one by one. Maintained by our team.
Every data point, for reference
The CTM overview lays out everything we measure, form submissions and text messages included, to pick what goes in your report.
Your own template
Save your version as a template. Change it once and every client report built on it follows.
Track calls and how they were answered
See every call your tracking numbers took and what happened to it: answered, missed or left in a voicemail, with the answer rate, how long people talked and the trend by day, week or month. Missed calls are counted the way CTM counts them, with the voicemails inside, and you can show the voicemails on their own. Report on one CTM account at a time, connected with its own keys or with your agency's.
See which marketing makes the phone ring
Show your clients which sources, mediums, campaigns and keywords brought the calls, with the ad group, network and match type, and which tracking numbers and landing pages they came through, so the phone gets the credit it earns next to clicks and forms.
Measure first-time callers, scores and conversions
Separate the people calling for the first time from the ones calling again, and report the scores, conversions, conversion rate and revenue your team sets in CTM, by source, campaign and city.
See how each call ended
Break the calls down by how they ended: answered, no answer, hangup, busy or failed, with the calls, the average duration, talk time and ring time, and the voicemails of each status. Missed calls are the inbound calls CTM marks No answer or Hangup, with the voicemails inside. The call log then lists the calls one by one, with an Open in CTM link that opens each recorded call in the CTM app for anyone with a CTM user signed in to that account.
Add form submissions and text messages
Put the leads that did not call next to the ones that did: the form submissions CTM captures, with their source, form, conversions and value, and the text messages your numbers send and receive, counted by direction and number.
Your CTM data, in every place you work
Connect CTM once. Every report, dashboard and assistant reuses the same connection.
All six are included on every plan.
Why use Reporting Ninja for your CTM reports
Start your report automation journey with Reporting Ninja.
Really easy to use
Drag and drop the blocks of content you need. The editor shows the report exactly as your client will see it while you work.
Fully customizable
Beyond the widget library, build the exact widget you need: dimensions, metrics, chart type and filters, with a wizard to guide you.
Scheduled reports
Set the schedule once and Reporting Ninja emails each client their report every week or month.
Custom branding
Your logo or your client's, brand colors, fonts and chart styles, with a cover page and a table of contents.
Client portal access
Send a PDF or a share link, or open a branded portal on your own domain where clients log in to their reports.
Multi-language reports
Send each client their report in their own language, with our ready-made language files or one you create.
Create your CTM reports in minutes
Templates, automation and your brand, on every plan.