Facebook Ads report (lead generation) template

Facebook Ads for businesses that get enquiries

Opens with the contacts the budget produced and what each cost, Meta's own forms included, then the campaigns, audiences and creatives behind them.

Needs:
Facebook Ads
Adds when connected:
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Preview the report
Facebook Ads report (lead generation) template: report header and the Performance summary section
What's inside

The sections, in the order your client reads them

The monthly report an agency sends to its client for its paid advertising on Facebook and Instagram, for a business that gets enquiries rather than online sales. It opens with the money (what you invested, the contacts it produced, what each one cost and how many of them came through Meta's own forms) then shows how often the same people saw the ads, which campaigns, audiences and creatives carried the results, where they appeared and who they reached.

Good to know
For businesses that get enquiries rather than online sales.
Make it yours

From template to client report

Create it on your accounts

Pick the account for each source and the sections you want. The report opens with your client's data.

Brand it and edit it

Apply your brand template and change any section, widget or text in the editor.

Deliver it

Schedule the email, send a share link or publish it in your client portal.

FAQs

Frequently asked questions

Is this template included in my plan?

Yes. The whole catalog is included on every plan, free trial too.

Can I see it before I sign up?

Yes. Open the preview: it shows every section of the report on realistic data.

Can I change it after creating it?

Yes. The report is yours: add, remove or edit any section or widget in the editor, or save your version as a template.