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Cross-platform ads report template

One ad budget across Google, Facebook and Microsoft

For a budget split between Google Ads and Facebook Ads: the combined result, each platform's return and the campaigns that carried the money.

Needs:
Google Ads · Facebook Ads
Adds when connected:
+ Microsoft Ads
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Cross-platform ads report template: report header and the Performance summary section
What's inside

The sections, in the order your client reads them

The monthly report for a budget split between Facebook and Google (and Microsoft Ads, if connected): the combined result, each platform's return, how each moved and which campaigns carried the money.

Good to know
Adds Microsoft Ads when that account is connected. Needs conversion tracking with values on each platform.
  1. Performance summaryFrom Google Ads, Facebook Ads
  2. Platform by platformFrom Google Ads, Facebook Ads
  3. How each platform movedFrom Google Ads, Facebook Ads
  4. Where the budget wentFrom Google Ads, Facebook Ads
  5. Conclusions and next steps
  6. Appendix: about the data

Each section opens the preview at that point, on realistic data.

Make it yours

From template to client report

Create it on your accounts

Pick the account for each source and the sections you want. The report opens with your client's data.

How templates work

Brand it and edit it

Apply your brand template and change any section, widget or text in the editor.

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Schedule the email, send a share link or publish it in your client portal.

Scheduling
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Related templates

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Cross-platform ads overview template: report header and the Summary section
Reference
Ads

Cross-platform ads overview

Every ad figure we measure across Google Ads and Facebook Ads, with no commentary: combined totals, each platform, trends, campaigns and twelve months.

Google Ads · Facebook Ads
+ Microsoft Ads
Google Ads report template: report header and the Performance summary section
Essential
Ads

Google Ads report

Opens with the money and follows the budget through campaigns, ad groups, ads, keywords and the searches behind them.

Google Ads
Facebook Ads report template: report header and the Performance summary section
Essential
Ads

Facebook Ads report

Opens with the money (investment, purchases, cost and return), then the campaigns, audiences and creatives that carried the results.

Facebook Ads
Cross-platform reporting tool
Cross-platform template for Data Studio
All ads templates
FAQs

Frequently asked questions

Is this template included in my plan?

Yes. The whole catalog is included on every plan, free trial too.

Can I see it before I sign up?

Yes. Open the preview: it shows every section of the report on realistic data.

Can I change it after creating it?

Yes. The report is yours: add, remove or edit any section or widget in the editor, or save your version as a template.

Start from a report that is already done

Pick one from the catalog and make it yours.

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