Google Ads report template

Show your client what the Google Ads budget bought

Opens with the money and follows the budget through campaigns, ad groups, ads, keywords and the searches behind them.

Needs:
Google Ads
Adds when connected:
Start free trial
Preview the report
Google Ads report template: report header and the Performance summary section
What's inside

The sections, in the order your client reads them

The monthly report an agency sends to its client to show what the Google Ads budget bought. It opens with the money (what you invested, the results it produced, what each one cost, what they were worth and how much came back) and then follows the budget through campaign types, campaigns, ad groups, ads, keywords and the searches behind them, shows how often Google could have shown you and did not, and who was on the other side.

Good to know
Needs conversion tracking configured in Google Ads.
Make it yours

From template to client report

Create it on your accounts

Pick the account for each source and the sections you want. The report opens with your client's data.

Brand it and edit it

Apply your brand template and change any section, widget or text in the editor.

Deliver it

Schedule the email, send a share link or publish it in your client portal.

FAQs

Frequently asked questions

Is this template included in my plan?

Yes. The whole catalog is included on every plan, free trial too.

Can I see it before I sign up?

Yes. Open the preview: it shows every section of the report on realistic data.

Can I change it after creating it?

Yes. The report is yours: add, remove or edit any section or widget in the editor, or save your version as a template.