Google Ads account audit template

Review a Google Ads account before you change anything

Goes through structure, bidding, budgets that run out, lost auctions, weak ads, unreviewed searches and what the account counts as a result.

Needs:
Google Ads
Adds when connected:
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Preview the report
Google Ads account audit template: report header and the How to read this audit section
What's inside

The sections, in the order your client reads them

A deep dive into how a Google Ads account is set up and where it leaks, for the review an agency runs before it changes anything. It goes through the campaign structure and the bidding strategies, the budgets that run out, the auctions you never enter, the ads Google rates lowest, the assets in use, the searches nobody has decided about yet and what the account is really counting as a result.

Good to know
Reports the previous month and needs conversion tracking configured.
Make it yours

From template to client report

Create it on your accounts

Pick the account for each source and the sections you want. The report opens with your client's data.

Brand it and edit it

Apply your brand template and change any section, widget or text in the editor.

Deliver it

Schedule the email, send a share link or publish it in your client portal.

FAQs

Frequently asked questions

Is this template included in my plan?

Yes. The whole catalog is included on every plan, free trial too.

Can I see it before I sign up?

Yes. Open the preview: it shows every section of the report on realistic data.

Can I change it after creating it?

Yes. The report is yours: add, remove or edit any section or widget in the editor, or save your version as a template.