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Reporting Ninja blog

Explore the latest insights and dive deep into key aspects of marketing reporting and analytics.

11 best Supermetrics competitors & alternatives reviewed (2026)
Analytics

11 best Supermetrics competitors & alternatives reviewed (2026)

Finding the right reporting tool is crucial for seamless data integration and automation. Explore the best Supermetrics alternatives for affordability, customization, and efficiency.

Manolo Pereira
Contributor
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Referral spam in Google Analytics
Analytics

Referral spam in Google Analytics

Referral spam gives you false positives and really skews your data. We’ll show here you everything you need to know about referral spam in Google Analytics. This includes identifying, filtering, and blocking referral spam from your analytics.

Fran Sánchez
Head of Marketing at Reporting Ninja
Custom dimensions and metrics in GA4
Analytics

Custom dimensions and metrics in GA4

Custom dimensions and metrics in GA4 can give you insights and data that will drive meaningful actions. Discover more about them here.

Manolo Pereira
Contributor
Conversion metrics you need to track in GA
Analytics

Conversion metrics you need to track in GA

Conversion metrics define what is and isn't working when it comes to your website. Don't miss the insight you need here.

José María Rosales
Customer Success at Reporting Ninja
Analyzing and understanding direct traffic in GA
Analytics

Analyzing and understanding direct traffic in GA

What is direct traffic in Google Analytics and what can you learn from it? Discover all about it here.

Kyle Rushton McGregor
Contributor
A guide to migrating to GA4
Analytics

A guide to migrating to GA4

Have you been hearing about Google Analytics 4 and wondering where to start with migration? Read our guide to learn the migration process.

Kyle Rushton McGregor
Contributor
How to use Google Analytics for multiple websites
Analytics

How to use Google Analytics for multiple websites

The Google Analytics platform is an excellent tool but it can be tricky to keep track of everything if you’re not familiar with using it for multiple sites.

José María Rosales
Customer Success at Reporting Ninja
Sessions vs. users vs. pageviews in Universal Analytics
Analytics

Sessions vs. users vs. pageviews in Universal Analytics

Do you understand the difference between sessions, users and page views in Google Analytics? You need a good grasp of all three if you want to make the most of your Google Analytics data.

Kyle Rushton McGregor
Contributor
Essential operational metrics to track - A complete guide
Analytics

Essential operational metrics to track - A complete guide

Do you need to know about operational metrics? Read our guide to find what they are and which metrics you need to track.

Javier Pozo
Product Marketing at Reporting Ninja
Google Analytics segments to provide greater insights
Analytics

Google Analytics segments to provide greater insights

Drilling down into specific segments of your website traffic can give you deep insights into the behavior of different types of visitors. This process is called segmentation in Google Analytics.

Fran Sánchez
Head of Marketing at Reporting Ninja
A guide to bounce rate in GA4 and how it is changing
Analytics

A guide to bounce rate in GA4 and how it is changing

Do you need to know what happened to the bounce rate in Google Analytics 4? Read our guide to learn about Google Analytics 4 engagement metrics.

Luis Pereira
Founder & CEO at Reporting Ninja
Using Google Analytics to track your SEO efforts
SEO

Using Google Analytics to track your SEO efforts

In this guide, we’ll show you how to track SEO metrics using Google Analytics, so you can make data-driven decisions that will help you improve your entire digital marketing strategy.

Manolo Pereira
Contributor
Google Analytics bot traffic
Analytics

Google Analytics bot traffic

Traffic from bots can impact your data in Google Analytics and significantly skew the information you are looking at. Read our guide to learn what you need to know.

Kyle Rushton McGregor
Contributor
Google Analytics 4 vs. Universal Analytics
Analytics

Google Analytics 4 vs. Universal Analytics

GA4 vs. Universal analytics - which is the best option for you? In this article we’ll take a deep dive into all things GA4 vs. UA to help you make the best decision for your digital marketing efforts.

Fran Sánchez
Head of Marketing at Reporting Ninja
10 email marketing KPIs you need to measure
Email

10 email marketing KPIs you need to measure

Not sure what to track when it comes to email marketing KPIs? Discover the vital metrics you need to ensure success.

Luis Pereira
Founder & CEO at Reporting Ninja
What is GA4
Analytics

What is GA4

This article will give you an all-around view of the evolution of Google Analytics to GA4 and in what ways is it different from Universal Analytics.

Manolo Pereira
Contributor
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