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Reporting Ninja blog

Explore the latest insights and dive deep into key aspects of marketing reporting and analytics.

2026 Supermetrics pricing: is it worth it? (and alternative)
Analytics

2026 Supermetrics pricing: is it worth it? (and alternative)

Supermetrics offers powerful integrations but comes with scaling costs and hidden fees. Compare its pricing with cost-effective alternatives like Reporting Ninja for transparent, flat-fee reporting.

Luis Pereira
Founder & CEO at Reporting Ninja
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Paid search analytics: everything you need to know for 2026
PPC

Paid search analytics: everything you need to know for 2026

Discover the essential paid search metrics and tools you need in 2026 to track performance, optimize campaigns, and boost ROI across search channels.

Kyle Rushton McGregor
Contributor
8 Important PPC metrics to track for campaign success in 2026
PPC

8 Important PPC metrics to track for campaign success in 2026

This article explores the most important PPC metrics every marketer should track to ensure their campaigns are effective and profitable.

José María Rosales
Customer Success at Reporting Ninja
2026 PPC tracking guide: top metrics, tools & expert tips
PPC

2026 PPC tracking guide: top metrics, tools & expert tips

Learn how to track your PPC campaigns effectively. Explore essential metrics, expert tools, and proven tactics to lower costs and boost conversions.

Javier Pozo
Product Marketing at Reporting Ninja
Understanding Google Business Profile Analytics
SEO

Understanding Google Business Profile Analytics

Learn how to track all the important analytic data from Google Business Profile and how to analyse it.

Kyle Rushton McGregor
Contributor
Understanding Facebook ad formats - And what they are best for
Social

Understanding Facebook ad formats - And what they are best for

Explore the different types of Facebook ads, and how they can benefit your business.

Kyle Rushton McGregor
Contributor
Facebook A/B testing - Top tips
Social

Facebook A/B testing - Top tips

Getting the most out of your Facebook Ads means knowing what works and what doesn't. This is where a/b testing work - learn more here.

Kyle Rushton McGregor
Contributor
Editing and managing your Google business profile
SEO

Editing and managing your Google business profile

In this guide, we’ll show you how to edit and manage your Google business profile so that it’s always up-to-date and accurately reflects your business. Click to read now.

Kyle Rushton McGregor
Contributor
Verifying your Google business profile
SEO

Verifying your Google business profile

Verifying your business is quick and easy, but there are a few different methods to choose from.

Kyle Rushton McGregor
Contributor
Facebook page vs Facebook Group - Which is better?
Social

Facebook page vs Facebook Group - Which is better?

There are two main ways that brands and businesses can take advantage of Facebook: through a Facebook Page or a Facebook Group. But what’s the difference between the two? And which one is better for engagement, reach, and overall marketing goals?

Fran Sánchez
Head of Marketing at Reporting Ninja
2026 Reddit ads dashboard breakdown: analyze & optimize campaigns
Social

2026 Reddit ads dashboard breakdown: analyze & optimize campaigns

Reporting Ninja makes Reddit Ads reporting effortless. Automate data collection, visualize ROI, and deliver professional, client-ready dashboards every time

Luis Pereira
Founder & CEO at Reporting Ninja
Performing a Facebook Ads audit
PPC

Performing a Facebook Ads audit

Facebook Ads not delivering? Uncover the reasons why with a Facebook Ad audit - discover the process here.

Javier Pozo
Product Marketing at Reporting Ninja
AgencyAnalytics pricing 2026: plans, hidden fees & more
Analytics

AgencyAnalytics pricing 2026: plans, hidden fees & more

Uncover the real cost of using AgencyAnalytics in 2026, full pricing breakdown, hidden charges, and smarter alternatives like Reporting Ninja to consider.

Kyle Rushton McGregor
Contributor
Top tips to reduce your Facebook Ads CPM
PPC

Top tips to reduce your Facebook Ads CPM

Learn about about what CPM on Facebook is, how to find it in your Facebook ad account, plus some of the most common reasons behind a high CPM. Finally, we're also sharing our top advice on how to lower your CPM and improve your Facebook advertising campaigns.

Kyle Rushton McGregor
Contributor
Swydo pricing 2026: reviewed plans, hidden fees & alternatives
Analytics

Swydo pricing 2026: reviewed plans, hidden fees & alternatives

Discover Swydo's 2026 pricing plans, hidden costs, and value breakdown. Compare features to find the best option for your marketing reporting and mentoring.

Javier Pozo
Product Marketing at Reporting Ninja
2026 Key Instagram metrics & KPIs to track for marketing success
Social

2026 Key Instagram metrics & KPIs to track for marketing success

We go over the basics of Instagram metrics and how your organization can maximize them effectively. We'll discuss each important metric in detail, so keep reading.

Javier Pozo
Product Marketing at Reporting Ninja
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