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Reporting Ninja blog

Explore the latest insights and dive deep into key aspects of marketing reporting and analytics.

11 best Supermetrics competitors & alternatives reviewed (2026)
Analytics

11 best Supermetrics competitors & alternatives reviewed (2026)

Finding the right reporting tool is crucial for seamless data integration and automation. Explore the best Supermetrics alternatives for affordability, customization, and efficiency.

Manolo Pereira
Contributor
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Complete list of Google My Business categories
SEO

Complete list of Google My Business categories

Are you looking for a list of Google My Business categories? Read our guide to find what you seek.

Kyle Rushton McGregor
Contributor
Writing Google ads that drive traffic and conversions
PPC

Writing Google ads that drive traffic and conversions

Don't waste spend with poorly written Google Ads! Drive an improved click through rate, traffic and revenue with our guide here.

Luis Pereira
Founder & CEO at Reporting Ninja
Facebook Ad impressions
PPC

Facebook Ad impressions

Understanding Facebook Ad impressions is vital to driving forward improvements in your Facebook Ad account - read about this important metric here.

Kyle Rushton McGregor
Contributor
Everything you need to know about UTM tracking
Analytics

Everything you need to know about UTM tracking

Do you need to know about UTM Tracking? Discover how to use UTMs to gain insights about your campaigns here.

Manolo Pereira
Contributor
Instagram algorithm - How it works
Social

Instagram algorithm - How it works

The Instagram algorithm is constantly evolving, and recent changes have caused some confusion. So why is it important for marketers to understand how Instagram's algorithm works? Click to read our guide now.

Fran Sánchez
Head of Marketing at Reporting Ninja
Improving your quality score for Google Ads in 2022
PPC

Improving your quality score for Google Ads in 2022

To help advertisers create successful ads, Google has created an ad diagnostic tool called Quality Score (QS). But what is it and how does it work?

Javier Pozo
Product Marketing at Reporting Ninja
Instagram Ads cost - Getting more bang for your buck
Social

Instagram Ads cost - Getting more bang for your buck

To help you make the most out of your Instagram ad spend, we've created a full guide to Instagram advertising costs.

José María Rosales
Customer Success at Reporting Ninja
13 actionable tips to lower your CPC in Google Ads
PPC

13 actionable tips to lower your CPC in Google Ads

How much are you paying for each click you get on your Google ads? Chances are, it's too much for your liking. Pay-per-click remain a powerful way to reach new customers and boost sales, but they can also cost a fortune if you're not careful.

Manolo Pereira
Contributor
Instagram Ads - The beginners guide
PPC

Instagram Ads - The beginners guide

In this beginner's guide, we'll walk you through everything you need to know about how to make Instagram ads. Learn how Instagram ads work and how you can use them to achieve your marketing goals.

Luis Pereira
Founder & CEO at Reporting Ninja
Google Ads strategies that will drive traffic and revenue
PPC

Google Ads strategies that will drive traffic and revenue

Read our guide on Google Ads strategies that will help you get the most out of your ad spend and drive traffic and revenue for your business.

Manolo Pereira
Contributor
Facebook ad metrics you need to track
PPC

Facebook ad metrics you need to track

Facebook ads are effective way to attract potential customers and grow your business. Read our guide on the right metrics to track to gauge effectiveness, measure your results, calculate ROI justifies your ad spend?

Kyle Rushton McGregor
Contributor
SEO V Google Ads - Which is best?
PPC

SEO V Google Ads - Which is best?

In this guide, we discuss the comparison between Google Ads and SEO – their similarities, differences, what to consider before using them, and best use cases.

José María Rosales
Customer Success at Reporting Ninja
Exit pages GA4 - Complete guide
Analytics

Exit pages GA4 - Complete guide

Understanding exit pages can give you insight to help improve your site. Discover everything you need to know about them here.

Luis Pereira
Founder & CEO at Reporting Ninja
How to set up goals and conversions in GA4
Analytics

How to set up goals and conversions in GA4

Setting up conversions in GA4 helps you understand which channels are working for you. Read this guide to learn how to set them up.

Kyle Rushton McGregor
Contributor
Google Analytics Attribution Model
Analytics

Google Analytics Attribution Model

Attribution modelling is complex but with the right insight, you can use it to understand what is and isn't working. Learn about it here.

Luis Pereira
Founder & CEO at Reporting Ninja
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