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Reporting Ninja blog

Explore the latest insights and dive deep into key aspects of marketing reporting and analytics.

2026 Supermetrics pricing: is it worth it? (and alternative)
Analytics

2026 Supermetrics pricing: is it worth it? (and alternative)

Supermetrics offers powerful integrations but comes with scaling costs and hidden fees. Compare its pricing with cost-effective alternatives like Reporting Ninja for transparent, flat-fee reporting.

Luis Pereira
Founder & CEO at Reporting Ninja
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SEO V Google Ads - Which is best?
PPC

SEO V Google Ads - Which is best?

In this guide, we discuss the comparison between Google Ads and SEO – their similarities, differences, what to consider before using them, and best use cases.

José María Rosales
Customer Success at Reporting Ninja
Exit pages GA4 - Complete guide
Analytics

Exit pages GA4 - Complete guide

Understanding exit pages can give you insight to help improve your site. Discover everything you need to know about them here.

Luis Pereira
Founder & CEO at Reporting Ninja
How to set up goals and conversions in GA4
Analytics

How to set up goals and conversions in GA4

Setting up conversions in GA4 helps you understand which channels are working for you. Read this guide to learn how to set them up.

Kyle Rushton McGregor
Contributor
Google Analytics Attribution Model
Analytics

Google Analytics Attribution Model

Attribution modelling is complex but with the right insight, you can use it to understand what is and isn't working. Learn about it here.

Luis Pereira
Founder & CEO at Reporting Ninja
Referral spam in Google Analytics
Analytics

Referral spam in Google Analytics

Referral spam gives you false positives and really skews your data. We’ll show here you everything you need to know about referral spam in Google Analytics. This includes identifying, filtering, and blocking referral spam from your analytics.

Fran Sánchez
Head of Marketing at Reporting Ninja
Custom dimensions and metrics in GA4
Analytics

Custom dimensions and metrics in GA4

Custom dimensions and metrics in GA4 can give you insights and data that will drive meaningful actions. Discover more about them here.

Manolo Pereira
Contributor
Conversion metrics you need to track in GA
Analytics

Conversion metrics you need to track in GA

Conversion metrics define what is and isn't working when it comes to your website. Don't miss the insight you need here.

José María Rosales
Customer Success at Reporting Ninja
Analyzing and understanding direct traffic in GA
Analytics

Analyzing and understanding direct traffic in GA

What is direct traffic in Google Analytics and what can you learn from it? Discover all about it here.

Kyle Rushton McGregor
Contributor
A guide to migrating to GA4
Analytics

A guide to migrating to GA4

Have you been hearing about Google Analytics 4 and wondering where to start with migration? Read our guide to learn the migration process.

Kyle Rushton McGregor
Contributor
How to use Google Analytics for multiple websites
Analytics

How to use Google Analytics for multiple websites

The Google Analytics platform is an excellent tool but it can be tricky to keep track of everything if you’re not familiar with using it for multiple sites.

José María Rosales
Customer Success at Reporting Ninja
Sessions vs. users vs. pageviews in Universal Analytics
Analytics

Sessions vs. users vs. pageviews in Universal Analytics

Do you understand the difference between sessions, users and page views in Google Analytics? You need a good grasp of all three if you want to make the most of your Google Analytics data.

Kyle Rushton McGregor
Contributor
Essential operational metrics to track - A complete guide
Analytics

Essential operational metrics to track - A complete guide

Do you need to know about operational metrics? Read our guide to find what they are and which metrics you need to track.

Javier Pozo
Product Marketing at Reporting Ninja
Google Analytics segments to provide greater insights
Analytics

Google Analytics segments to provide greater insights

Drilling down into specific segments of your website traffic can give you deep insights into the behavior of different types of visitors. This process is called segmentation in Google Analytics.

Fran Sánchez
Head of Marketing at Reporting Ninja
A guide to bounce rate in GA4 and how it is changing
Analytics

A guide to bounce rate in GA4 and how it is changing

Do you need to know what happened to the bounce rate in Google Analytics 4? Read our guide to learn about Google Analytics 4 engagement metrics.

Luis Pereira
Founder & CEO at Reporting Ninja
Using Google Analytics to track your SEO efforts
SEO

Using Google Analytics to track your SEO efforts

In this guide, we’ll show you how to track SEO metrics using Google Analytics, so you can make data-driven decisions that will help you improve your entire digital marketing strategy.

Manolo Pereira
Contributor
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