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Marketing report templates

Find the report your client expects

Ready-made client reports for every channel, kept up to date by our team. Search by integration or filter by channel.

New to report templates? See how they work

Monthly SEO report template: report header and the Performance summary section

Advanced

SEO

Monthly SEO report

Follows organic search from visibility to results: what people searched for, the pages that answered, what those visits did and what they earned.

Google Search Console · Google Analytics 4

+ Google Business Profile

Meta report: paid and organic template: report header and the Performance summary section

Advanced

Social

Meta report: paid and organic

Opens with what the Meta budget bought, follows it through campaigns and creatives, then shows what the Page and the Instagram profile did.

Facebook Ads

+ Facebook Page · Instagram

Meta report: paid and organic (lead generation) template: report header and the Performance summary section

Advanced

Social

Meta report: paid and organic (lead generation)

Opens with the contacts the Meta budget produced and what each cost, Meta's own forms included, then shows the Page and Instagram beside it.

Facebook Ads

+ Facebook Page · Instagram

Advanced

Social

Organic social report

One section per network (Facebook, Instagram, TikTok and LinkedIn), each answering who follows you, what worked and where your audience is.

Facebook Page

+ Instagram · TikTok profile · LinkedIn Page

Google Ads report template: report header and the Performance summary section

Essential

Ads

Google Ads report

Opens with the money and follows the budget through campaigns, ad groups, ads, keywords and the searches behind them.

Google Ads

Advanced

Ads

Google Ads campaign report

Counts only the campaigns whose name contains the text you type: spend, clicks, conversions, cost per conversion, keywords and searches.

Google Ads

Advanced

Ads

Google Ads account audit

Goes through structure, bidding, budgets that run out, lost auctions, weak ads, unreviewed searches and what the account counts as a result.

Google Ads

Reference

Ads

Google Ads overview

Everything we measure in a Google Ads account, with no commentary: networks, devices, hours, campaigns, keywords, Performance Max, audiences and video.

Google Ads

Facebook Ads report template: report header and the Performance summary section

Essential

Ads

Facebook Ads report

Opens with the money (investment, purchases, cost and return), then the campaigns, audiences and creatives that carried the results.

Facebook Ads

Advanced

Ads

Facebook Ads campaign report

Counts only the campaigns whose name contains the text you type: spend, clicks, purchases, cost per purchase and the ads inside them.

Facebook Ads

Essential

Ads

Facebook Ads report (lead generation)

Opens with the contacts the budget produced and what each cost, Meta's own forms included, then the campaigns, audiences and creatives behind them.

Facebook Ads

Reference

Ads

Facebook Ads overview

Everything we measure in a Facebook Ads account, with no commentary: placements, devices, time of day, campaigns, top ads, countries and audience.

Facebook Ads

Microsoft Ads report template: report header and the Performance summary section

Essential

Ads

Microsoft Ads report

Opens with the money, follows the budget through campaigns and ad groups, and splits Bing search from the audience network and partner sites.

Microsoft Ads

Advanced

Ads

Microsoft Ads campaign report

Counts only the campaigns whose name contains the text you type: spend, clicks, conversions, cost per conversion and the keywords behind them.

Microsoft Ads

Reference

Ads

Microsoft Ads overview

Everything we measure in a Microsoft Ads account, with no commentary: networks, devices, hours, campaigns, keywords, searches, countries and audience.

Microsoft Ads

Facebook Page report template: report header and the Performance summary section

Essential

Social

Facebook Page report

Opens with the audience (who follows, arrived, left, saw and reacted), then what you published, reels and video, and paid against organic reach.

Facebook Page

Reference

Social

Facebook Page overview

Everything we measure in a Facebook Page, with no commentary: overview, paid and organic, audience, posts, reels and video.

Facebook Page

Instagram report template: report header and the Performance summary section

Essential

Social

Instagram report

Opens with the audience (followers, reach and what people did), then what you published, which format worked and who follows you today.

Instagram

Reference

Social

Instagram overview

Everything we measure in an Instagram profile, with no commentary: profile, followers, period summary, posts and each media type.

Instagram

Essential

Social

TikTok profile report

Opens with the community, then follows each video from views to how far people watched, to profile visits and taps on your bio link.

TikTok profile

Reference

Social

TikTok profile overview

Everything we measure in a TikTok profile, with no commentary: lifetime figures, the profile over the period, followers and videos.

TikTok profile

Essential

Social

Pinterest profile report

Reads the last thirty days and twelve weeks, and walks the four steps of Pinterest: a pin is shown, opened, saved and sends a visit.

Pinterest profile

Reference

Social

Pinterest profile overview

Everything we measure in a Pinterest profile, with no commentary: the account, the period by app, format and source, and the top pins.

Pinterest profile

LinkedIn Page report template: report header and the Performance summary section

Essential

Social

LinkedIn Page report

Opens with the audience (followers, impressions, reactions and visits), then the month's posts, the whole page and what followers do for a living.

LinkedIn Page

Reference

Social

LinkedIn Page overview

Everything we measure in a LinkedIn Page, with no commentary: followers and visitors with where they work, and the posts.

LinkedIn Page

YouTube channel report template: report header and the Performance summary section

Essential

Social

YouTube channel report

Built around watch time: subscribers gained and lost, views, how much people watched, how they found the channel and which videos carried the month.

YouTube

Reference

Social

YouTube channel overview

Everything we measure in a YouTube channel, with no commentary: watch time, engagement, traffic sources, viewers, devices, videos and playlists.

YouTube

Google Search Console report template: report header and the Performance summary section

Essential

SEO

Google Search Console report

Opens with impressions, clicks, CTR and average position, then what people searched for, which pages answered and on what device.

Google Search Console

Reference

SEO

Google Search Console overview

Everything we measure in Google Search Console, with no commentary: clicks and impressions by query, page, country, device, appearance and date.

Google Search Console

Essential

SEO

Google Business Profile report

Opens with how often the profile was shown and what people did (calls, directions, website visits), then the searches behind it and the reviews.

Google Business Profile

Reference

SEO

Google Business Profile overview

Everything we measure in a Google Business Profile, with no commentary: performance, interactions, reviews and search terms.

Google Business Profile

Essential

Analytics

Google Analytics 4 report

Opens with who came, who was new, which visits stayed and ended in a result, then where they came from, what they looked at and who they are.

Google Analytics 4

Reference

Analytics

Google Analytics 4 overview

Everything we measure in a Google Analytics 4 property, with no commentary: acquisition, engagement, monetization, demographics and tech.

Google Analytics 4

HubSpot report template: report header and the Performance summary section

Essential

Analytics

HubSpot report

Opens with sessions and the contacts they became, then follows them down the funnel, the sources and forms that brought them and what emails did.

HubSpot

Reference

Analytics

HubSpot overview

Everything we measure in HubSpot, with no commentary: traffic, sources, pages, forms, UTMs, email, lifecycle stages, contacts and deals.

HubSpot

LinkedIn Ads report template: report header and the Performance summary section

Essential

Ads

LinkedIn Ads report

Opens with the money, follows the budget through campaigns and posts, walks from a click to a lead worth calling and shows who it reached.

LinkedIn Ads

Advanced

Ads

LinkedIn Ads campaign report

Counts only the campaigns whose name contains the text you type: spend, clicks, conversions, cost per conversion and the ads people saw.

LinkedIn Ads

Reference

Ads

LinkedIn Ads overview

Everything we measure in a LinkedIn Ads account, with no commentary: industries, company sizes, locations, campaigns, leads and creatives.

LinkedIn Ads

TikTok Ads report template: report header and the Performance summary section

Essential

Ads

TikTok Ads report

Opens with the money, follows the budget through campaigns and ad groups, shows where people stopped watching and what the ads did for your profile.

TikTok Ads

Advanced

Ads

TikTok Ads campaign report

Counts only the campaigns whose name contains the text you type: spend, clicks, conversions, cost per conversion and the ad groups inside them.

TikTok Ads

Reference

Ads

TikTok Ads overview

Everything we measure in a TikTok Ads account, with no commentary: conversions, engagement, video, campaigns, ad groups, ads and audience.

TikTok Ads

X Ads report template: report header and the Performance summary section

Essential

Ads

X Ads report

Opens with the money and the cost of an interaction, then follows the budget through campaigns, ad groups and posts to what they produced on your site.

X Ads

Reference

Ads

X Ads overview

Everything we measure in an X Ads account, with no commentary: platforms, campaigns, ad groups, posts, countries and audience.

X Ads

Pinterest Ads report template: report header and the Performance summary section

Essential

Ads

Pinterest Ads report

Opens with the money, follows the budget to campaigns, ad groups and pins, and counts what paid pins went on earning for free.

Pinterest Ads

Reference

Ads

Pinterest Ads overview

Everything we measure in Pinterest Ads, with no commentary: the account summary and performance, by campaign and by creative.

Pinterest Ads

Snapchat Ads report template: report header and the Performance summary section

Essential

Ads

Snapchat Ads report

Opens with the money, explains that a swipe up is Snapchat's click, and follows the budget to campaigns, ads, audiences and the vertical video.

Snapchat Ads

Reference

Ads

Snapchat Ads overview

Everything we measure in a Snapchat Ads account, with no commentary: performance, campaigns, ad groups, ads and who saw them.

Snapchat Ads

Reddit Ads report template: report header and the Performance summary section

Essential

Ads

Reddit Ads report

Opens with the money, shows the communities your ads appeared in and what each cost, and keeps results from clicks apart from views.

Reddit Ads

Reference

Ads

Reddit Ads overview

Everything we measure in a Reddit Ads account, with no commentary: conversions, engagement, campaigns, ad groups, ads and audience.

Reddit Ads

Amazon Ads report template: report header and the Performance summary section

Essential

Ads

Amazon Ads report

Opens with spend, sales, ACOS and ROAS, follows the budget and keeps Sponsored Products, Sponsored Brands and Sponsored Display apart.

Amazon Ads

Reference

Ads

Amazon Ads overview

Everything we measure in an Amazon Ads account, with no commentary: one section each for Sponsored Products, Sponsored Brands and Sponsored Display.

Amazon Ads

ChatGPT Ads report template: report header and the Performance summary section

Essential

Ads

ChatGPT Ads report

Follows the budget to the campaigns, the ads people saw in their conversations and the catalog products ChatGPT showed, with click and view conversions apart.

ChatGPT Ads

Reference

Ads

ChatGPT Ads overview

Everything we measure in a ChatGPT Ads account, with no commentary: daily trends, campaigns, ad groups, ads, countries, devices and products.

ChatGPT Ads

Essential

Mailchimp report

Opens with what was sent and what came back, explains why opens no longer judge a campaign, then a year of your list and who joined or left.

Mailchimp

Reference

Mailchimp overview

Everything we measure in Mailchimp, with no commentary: how the period's campaigns performed and how the list moved.

Mailchimp

Essential

Klaviyo report

Opens with the money, then keeps the campaigns you send apart from the flows that run on their own, plus sign-ups and deliverability.

Klaviyo

Reference

Klaviyo overview

Everything we measure in Klaviyo, with no commentary: overview, campaigns, flows, lists, segments and forms.

Klaviyo

Shopify report template: report header and the Performance summary section

Essential

Ecommerce

Shopify report

Opens with what the store took, in how many orders and at what value, walks gross sales down to what you kept and shows where orders came from.

Shopify

Reference

Ecommerce

Shopify overview

Everything we measure in a Shopify store, with no commentary: sales, orders and returns, products, customers, attribution and current stock.

Shopify

Cross-platform ads report template: report header and the Performance summary section

Essential

Ads

Cross-platform ads report

For a budget split between Google Ads and Facebook Ads: the combined result, each platform's return and the campaigns that carried the money.

Google Ads · Facebook Ads

+ Microsoft Ads

Cross-platform ads overview template: report header and the Summary section

Reference

Ads

Cross-platform ads overview

Every ad figure we measure across Google Ads and Facebook Ads, with no commentary: combined totals, each platform, trends, campaigns and twelve months.

Google Ads · Facebook Ads

+ Microsoft Ads

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Works with

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Features

Cross-channel reporting
Report templates
White label & brand templates
Client portal
Scheduled reports
Share links
Alerts

Company

Pricing
About us
Contact

Solutions by channel

PPC reporting
SEO reporting
Social media reporting
Website reporting
Email reporting
Ecommerce reporting

Solutions by team

Marketing agencies
Freelancers & consultants
In-house marketing teams

Integrations

Google Analytics 4
Google Ads
Meta Ads
Facebook Insights
Instagram Insights
LinkedIn Ads
TikTok Ads
Shopify
All integrations

Resources

What is Reporting Ninja?

Watch the 3-minute overview

Data Studio templates
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