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Reporting Ninja blog

Explore the latest insights and dive deep into key aspects of marketing reporting and analytics.

2025 Supermetrics pricing: is it worth It? (And alternatives)
Analytics

2025 Supermetrics pricing: is it worth It? (And alternatives)

Supermetrics offers powerful integrations but comes with scaling costs and hidden fees. Compare its pricing with cost-effective alternatives like Reporting Ninja for transparent, flat-fee reporting.

Luis Pereira
Founder & CEO at Reporting Ninja
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KPIs and metrics - What's the difference
Analytics

KPIs and metrics - What's the difference

Do you know the difference between Kpis and Metrics? Knowing the difference is vital to the success of your business. Discover everything you need to know here.

Luis Pereira
Founder & CEO at Reporting Ninja
Finding reports you used in UA in GA4
Analytics

Finding reports you used in UA in GA4

Are you heading into GA4 for the first time? Not sure where to find that data you usually found in UA? Discover the reports you need to find in GA4 here.

Manolo Pereira
Contributor
Improving your post engagement on Facebook Ads
PPC

Improving your post engagement on Facebook Ads

If you're keen to improve your Facebook Ads engagement then read these top tips here.

Kyle Rushton McGregor
Contributor
How to improve your ecommerce conversion rate
Ecommerce

How to improve your ecommerce conversion rate

Drive success and improve your bottom line with this guide to ecommerce conversion rates. See your sales tick up here.

Fran Sánchez
Head of Marketing at Reporting Ninja
Best strategies to reduce Facebook CPA
PPC

Best strategies to reduce Facebook CPA

Reducing your CPA on Facebook Ads can mean a huge difference to your bottom line and your ads success. Get the insight you need here.

Javier Pozo
Product Marketing at Reporting Ninja
LinkedIn metrics you need to track
Social

LinkedIn metrics you need to track

LinkedIn can be an invaluable asset for marketers. But how do you know what's working and what isn't? Discover the metrics you need to track here.

José María Rosales
Customer Success at Reporting Ninja
Tracking Facebook Ads in GA
Analytics

Tracking Facebook Ads in GA

Understanding and gaining insights from your Facebook Ads is vital for their success. Get the data you need by utilising Google Analytics. Here's how.

Luis Pereira
Founder & CEO at Reporting Ninja
Complete list of Google My Business categories
SEO

Complete list of Google My Business categories

Are you looking for a list of Google My Business categories? Read our guide to find what you seek.

Kyle Rushton McGregor
Contributor
Performing a Facebook Ads audit
PPC

Performing a Facebook Ads audit

Facebook Ads not delivering? Uncover the reasons why with a Facebook Ad audit - discover the process here.

Javier Pozo
Product Marketing at Reporting Ninja
Writing Google ads that drive traffic and conversions
PPC

Writing Google ads that drive traffic and conversions

Don't waste spend with poorly written Google Ads! Drive an improved click through rate, traffic and revenue with our guide here.

Luis Pereira
Founder & CEO at Reporting Ninja
Facebook Ad impressions
PPC

Facebook Ad impressions

Understanding Facebook Ad impressions is vital to driving forward improvements in your Facebook Ad account - read about this important metric here.

Kyle Rushton McGregor
Contributor
Everything you need to know about UTM tracking
Analytics

Everything you need to know about UTM tracking

Do you need to know about UTM Tracking? Discover how to use UTMs to gain insights about your campaigns here.

Manolo Pereira
Contributor
Improving your Facebook account ad quality
PPC

Improving your Facebook account ad quality

Is your Facebook Ad account not delivering - think its down to the quality of the account? Decipher what's happening and how to improve it here.

José María Rosales
Customer Success at Reporting Ninja
Instagram algorithm - How it works
Social

Instagram algorithm - How it works

The Instagram algorithm is constantly evolving, and recent changes have caused some confusion. So why is it important for marketers to understand how Instagram's algorithm works? Click to read our guide now.

Fran Sánchez
Head of Marketing at Reporting Ninja
Editing and managing your Google business profile
SEO

Editing and managing your Google business profile

In this guide, we’ll show you how to edit and manage your Google business profile so that it’s always up-to-date and accurately reflects your business. Click to read now.

Kyle Rushton McGregor
Contributor
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